Welcome to Predictable B2B Success, where we explore the strategies that fuel thriving B2B businesses. In today's episode, we're thrilled to introduce Joshua Lisec, the go-to ghostwriter for the Internet's favorite experts and a maestro of persuasive nonfiction that turns readers into leads.  Imagine having a silent ambassador that works tirelessly, convincing your ideal clients of your superiority without you having to say a word. Joshua is here to unveil how a well-crafted book can act as your 24/7 salesperson, outperforming any business card or digital ad with its sublime persuasive power.  Get ready to discover what 68% of B2B businesses are missing in lead generation and why 53% of marketers might be investing their budgets in strategies that could fall short. Joshua doesn't just share tactics; he shares a revolution in B2B thought leadership and lead conversion.  From the emotional resonance of risk handling to the granular details that make each story pop, this episode is a treasure trove for leaders looking to create a lasting impact. Tune in and let Joshua Lisec guide you through the intricacies of harnessing the written word to redefine success in your business. Stay with us, and let's transform your expertise into a compelling, lead-generating powerhouse! Some areas we explore in this episode include: The Role of Emotional Persuasion in B2B: Joshua Lisec discusses how reorganizing thoughts and addressing emotional aspects can impact the persuasive process in business settings.Mitigating Perceived Risks: The conversation includes strategies to alleviate the perceived risks of hiring a vendor, a critical step in building trust with potential B2B clients.Creating Lasting Impacts with Books: The episode explores the use of books as a long-term lead generation and persuasion tool rather than temporary trends or marketing materials.Audience Building Strategies: Before publishing, Joshua highlights the importance of building an audience through various platforms such as social media and influencers to ensure maximum book traction.Unconventional Insights in Content: Joshua encourages tapping into unique stories and thinking counterintuitively to offer fresh insights in a niche, which can differentiate leaders and their content.Books as Superior Marketing Collateral: The episode discusses the advantages of having a book at events and its superiority over traditional business cards and other marketing materials.The Value Proposition of Books: Key points include the importance of book presentation, value proposition, and its perpetual reminder of value to the prospect.Structuring Nonfiction Books for Business: Joshua talks about using templates and direct response copywriting techniques to create nonfiction books with commercial viability.Embedding Sales Processes in Books: The episode covers the importance of accurately capturing an author's sales process and unique system to communicate their value proposition effectively.The Effectiveness of Books in B2B Lead Generation: Joshua Lisec and the host discuss the significance of books in altering prospects' beliefs and priorities, supported by social proof and case studies, and books' broader role in the lead generation landscape for B2B businesses.And much, much more...

Welcome to Predictable B2B Success, where we empower you to achieve consistent growth in your B2B ventures through insightful conversations with industry experts. In this episode, we speak to special guest Vitalii Romanchenko, whose innovative ideas transform how businesses educate and develop their workforce.  In this episode, Vitalii, the CEO of a trailblazing generative AI startup, unveils the secret behind its groundbreaking approach to personalized video content creation. Eli, their platform, is another tool and a game-changer that has revolutionized corporate learning. It generates video training content programmatically, slashing production times and costs and scaling up engagement like never before.  Imagine the possibilities of slashing your content creation budget by thousands and boosting learning efficiency. Listen in as Vitalii reveals how their North Star metric – render minutes per paid account – is changing the face of corporate training. He also shares the obstacles they've conquered in the AI landscape and their vision for a community-driven ecosystem in the video education market. Stay with us as we explore the journey of prioritizing speed and customer feedback, the value of actionable advice for aspiring tech entrepreneurs, and the pivotal role of AI in shaping the future of corporate learning. Get ready to dive into a world where technology, strategy, and human learning collide only on Predictable B2B Success. Some areas we explore in this episode include: The importance of fast delivery and responsive hypothesis testing informed by customer feedback.The rise of interactivity and real-time communication as tools for learning and development.The evolving capabilities of AI in generating realistic videos and automated gestures.Strategies for entrepreneurs in tech and AI to take action and stay committed to their vision.The role and efficiency of video in corporate learning and development strategies.Eli's approach to personalized video content creation at scale for corporate training.The significance of video engagement and cost savings for businesses utilizing Eli's platform.Utilizing community building and an open feedback loop to improve products and foster user engagement.Inbound marketing and user success stories as methods for scaling and building customer trust.Future directions for product development, including interactive content and digital L&D assistance.And much, much more...

Welcome to another episode of Predictable B2B Success, where we explore the insights and stories that propel B2B ventures to predictable growth. I'm Vinay Koshy, your host. In this episode, we're joined by an exceptional guest: Ryan Janssen, CEO of Zenlytic, a groundbreaking business intelligence tool at the cutting edge of self-serve BI technology. Get ready to explore the rapidly evolving data landscape as Ryan unveils the transformative power of modern data tools and how they're shaping the future of business intelligence. We'll delve into why understanding changes in business metrics prevents potential pitfalls and opens up opportunities for exponential growth through nuanced insights.  Discover with us how small increments in data efficiency can lead to colossal impacts on a company's success and why the roles of data teams are shifting from mundane requests to strategic, high-leverage activities. Ryan also shares his journey from establishing a start-up to navigating the waters of venture capital and how staying technical with a passion for data helped him steer his company toward innovation. So tighten your seatbelts as we chart a path through the "decade of data," and prepare to be enlightened about the power and challenges of BI tools that are reshaping how companies leverage data for predictable success. This is not just an episode for the data-savvy; it's a vital listen for any B2B operator looking to harness the full potential of their data analytics. Some areas we explore in this episode include:  The role of customer stories and social proof in driving SaaS growth and maturity.Strategies for driving disruptive technology adoption include leveraging early adopters and signing deals quickly.The transformative impact of artificial intelligence on business efficiency, creativity, and its underestimation due to past hypes.The evolution of data teams and the shift from handling ad hoc requests to higher-value analytics facilitated by modern data stacks and AI.The challenge of dashboards in traditional business intelligence and the push for reducing ad hoc data requests through new usage patterns.The emergence and capabilities of large language models (LLMs) in business intelligence reduce data requests by as much as 80-90%.The semantic layer is important in ensuring accuracy and context for both human users and language models when accessing and interpreting data.User-friendly data analysis using chatbots and guidance tools, like Zenlytic's Zoe, that emulate conversations with a data engineer.The significance of data skills and data-driven decision-making within businesses, along with the statistics surrounding BI usage and bad data costs.Ryan Janssen's background, the founding of Zenlytic, its fundraising success, and the vision for Zenlytic to make data analysis more accessible and intuitive.And much, much more ....

In this episode of "Predictable B2B Success," we explore the confluence of emotional intelligence and strategic marketing in the B2B landscape. Our special guest, Sophia Dagnon, a renowned strategist at GetUplift, brings a fresh perspective on decoding customer behaviors and aligning them with business goals. Have you ever wondered why some strategies fall flat while others resonate and drive incredible growth? Sophia unravels this mystery by emphasizing the often-overlooked emotional drivers that influence decision-making in the tech sector. She explains the intricate dance between tactics and overarching strategies and how leadership buy-in shapes the trajectory of successful messaging and marketing. Discover how to elicit powerful emotional responses without directly asking about them, the nuances of aligning emotional insights with hard KPIs, and the secret sauce behind improving conversion rates by tapping into customer emotions. Sophia offers a treasure trove of practical approaches using case studies, including how one client achieved a remarkable boost in conversions and views by understanding and catering to distinct customer personas. Tune in for an episode that will transform your approach to B2B marketing and equip you with the tools to forge deeper customer connections and drive predictable business success. Some areas we explore in this episode include:  Strategy vs Tactics: Aligning the right tactics with overarching business strategies for effective B2B growth.Emotional Targeting Methodology: Understanding and aligning customer and team emotions with leadership direction.Customer Behavior: Employing emotional insights to gauge customer perceptions and behavior towards products.Leadership Buy-in: The importance of c-suite executives' buy-in and role in message testing and marketing direction.Team Perception & Surveys: Incorporating internal team beliefs through surveys and interviews to align with customer insights.Customer Insights Challenges: Techniques to engage with and gain valuable customer insights, even when difficult.Emotional Marketing & KPIs: Linking emotional targeting with company KPIs, including methods to improve conversion rates.Consistency in Internal Communication: The significance of regularly sharing test updates and results with relevant stakeholders.Utilizing Existing Research: Building upon previous customer research and tests by collaborating with cross-functional teams.Emotional Impact on Consumer Behavior: Discussing how emotional marketing resonates with B2B consumers and influences purchasing decisions.And much, much more...

Welcome to another episode of "Predictable B2B Success," the podcast designed to empower B2B entrepreneurs and leaders with insights and strategies for predictable growth. Today, we're thrilled to have the remarkable Gregory Shepard with us, a seasoned startup savant whose vision has reshaped the entrepreneurial landscape. In his two decades of navigating the startup ecosystem, Gregory has orchestrated a staggering 14 liquidity events and co-founded Boss Capital Partners and BOSS Startup Science. His story is not just one of financial success but of overcoming personal challenges, including dyslexia and autism, which propelled him to master the art of pattern recognition—a skill that has profoundly influenced his unique approach to business. As you dive into this episode, prepare to uncover Gregory's groundbreaking strategies, prioritizing the endgame right from the start. He'll unravel the intricate tapestry of startup success, pinpointing why 9 out of 10 startups face failure and how his methodologies aim to turn those odds around. From the nuances of altruistic capitalism to the power of leading KPIs over lagging indicators, we're about to embark on a journey that promises to equip you with the knowledge to steer your company towards predictable, sustainable growth. Hold onto your seats and get ready for a mind-expanding conversation with the master of startup science, Gregory Shepard, right here on "Predictable B2B Success." Some areas we explore in this episode include:  The mission of StartUp Science and its global reach.The importance of planning an exit strategy for startup founders.The role of standardization and constant optimization in business growth.The significance of leading KPIs for proactive business management.Introduction to the BOSS methodology and valuation drivers.The concept of altruistic capitalism to achieve positive environmental and social outcomes.Gregory Shepard's journey and expertise in startup entrepreneurship.Analysis of the high failure rate of startups and measures to improve success rates.The practical advice on how founders can align their startups with potential acquirers early on.Gregory Shepard's insights into the common pitfalls contributing to startup failure and how to overcome them.And much, much more...

Welcome back to Predictable B2B Success, the podcast that dives deep into the strategies behind successful business-to-business ventures. In today's highly anticipated episode, we're joined by Riaz Kanani, a trailblazer in advertising and marketing technology with over 20 years of experience. Get ready to discover cutting-edge insights as Riaz unravels the intricacies of account-based advertising and its pivotal role in today's noisy marketplace. Have you ever considered why your traditional marketing efforts may falter in an era of rapidly evolving buyer behavior? Riaz discusses how personalized experiences and a shift in marketing strategies can counteract these challenges. He also sheds light on the potential of AI agents to revolutionize how businesses engage their audience. Host Vinay Koshy questions the validity of conventional B2B approaches and explores the creative guerrilla tactics necessary to thrive in modern marketing environments. Prepare to rethink everything you thought you knew about B2B success as Riaz predicts the future of marketing and provides actionable steps to navigate these changes. Are you leveraging your data effectively? Is your personal branding geared for consultative success? Do you know how to connect with potential clients? Tune in to find out and elevate your marketing game. Some areas we explore in this podcast include: The Role and Effectiveness of Account-Based AdvertisingThe Importance of Personal Branding in B2B Sales and DevelopmentStrategies for Engaging Potential Buyers with LinkedIn AdvertisingCrafting Marketing Plans for Individual Accounts in ABMThe Importance of Quality Data in ABM CampaignsThe Evolution of Buyer Behaviors and Its Impact on MarketingUtilization of Artificial Intelligence and GPT Technology in MarketingThe Importance of Events and Face-to-Face Interactions in a Digital WorldBuilding and Scalability Challenges in the B2B EnvironmentLeveraging Communities and Intent Data for Revenue Growth in B2B MarketingAnd much, much more...

Welcome to another transformative episode of Predictable B2B Success! I'm your host, Vinay Koshy, and in this captivating conversation, we have the strategic mastermind Varag Gharibjanian with us. Prepare to dive deep into the future of computing, spatial platforms, and the genuine impact of AI on our world. Varag doesn't just theorize; he brings experience and a treasure trove of actionable insights to reduce partnership risks and drive revenue in the tech landscape. Today, you'll get an insider's look at achieving synergy between business models and technology partners and how the timing, location, security, scalability, and cultural alignment can make or break your strategic alliances. But that's not all; Varag will challenge your thinking by emphasizing the cultural dynamics within startups and the need to codify them. Could startups be dangerously neglecting market needs over perfecting their tech? Varag argues that understanding market fit is as crucial as the innovation itself. We'll explore his approach to building a go-to-market strategy that works and unpack the essence of customer stories in driving growth. This episode is packed with gems to reshape your view on partnerships, revenue growth, and the critical balance of technology and market realities. Tune in for a thought-provoking journey with Varag Gharibjanian that's bound to leave you itching for more. Let's get set for a ride into the future of B2B success! Some areas we explore in this episode include: Integration of Technology and Product: Discussing the importance of integrating advanced technology with the actual product to make it functional and user-friendly.Strategic Technology Partnerships: Emphasizing how to effectively scope out technical capabilities versus market expectations and the need for a balanced approach to technology and business aspects in partnership development.Revenue Acceleration Strategies: Outlining key components of revenue success such as average revenue per customer, recurring revenue, and cost of revenue optimization.Customer Stories and Case Studies: The significance of documenting and leveraging early customer success stories to build credibility and illustrate business benefits.Sales Outreach Process: Detailing a timeline for sales outreach, including preparation, active outreach, and closing stages to test the market efficiently.Founder Involvement in B2B Sales: Advocating for the founder's active role in early strategic agreement negotiations and maintaining ongoing partnership nurturing.AI and Spatial Computing Potential: Discussing the disruptive impact of AI in the short term and the long-term potentials of spatial computing merging digital and physical spheres.Fundraising and Investor Engagement: Providing guidance on preparing for investor meetings, pitching, and strategically aligning with the right investors.Startup Culture Codification: Highlighting the need for startups to establish, understand, and codify their culture for long-term success.Humility in Product Development: Advising founders to concentrate on creating a product that customers value and are willing to purchase, emphasizing product-market fit over a fundraising-first approach.And much, much more ...

Welcome to Predictable B2B Success, your go-to spot to dive deep into the strategies propelling business growth. In this captivating episode, we're joined by the inquisitive mind of Doug Utberg, founder of People First Leaders, an organization reshaping the cultural fabric of business in America. As we navigate the complexities of contract restructuring and the nuances of budget management, Doug spurs a thought-provoking conversation on the delicate balance between human connection and corporate scalability.  Doug doesn't hold back in challenging conventional recruitment practices, advocating for leaders to leverage their networks to uncover hidden gems in the job market. Doug and Vinay dissect how purpose-driven organizations can act as ethical anchors in pursuit of success while achieving phenomenal financial outcomes.  But beyond the strategies, this dialogue takes an impassioned turn towards the value of stories, the power of diversity in fostering innovation, and the vital role soft skills play in nurturing a thriving workplace. This episode isn't just an exploration of business acumen; it's a rallying cry for a people-first revolution that promises to transform how we think about productivity, leadership, and success. So, tune in to discover the secrets behind forging deeper connections and driving authentic growth in the B2B landscape. Some areas we cover in this episode include: The specialization and expertise of contract renegotiation and savings.The impact of leadership behavior on company culture and authentic leadership practices.Strategies for tackling budget overages in system deployments.The importance of inclusion, people-first focus, and connecting skills across domains in recruitment and employment.The concept of People First Leaders and the impact on organizational culture and employee productivity.The idea of "value first" in business and delivering superior use value to customers.The effectiveness of learning from failures and unwritten organizational rules for new hires.The role of analytics versus stories in understanding organizational health and employee perceptions.The balance of soft and hard skills in hiring and leadership and assessing values and soft skills during the hiring process.The benefits of a people-first approach and creating emotional security in the workplace for enhancing productivity and job satisfaction.And much, much more...

Welcome to another insightful episode of "Predictable B2B Success," where we seek to empower B2B leaders and marketers to achieve predictable growth through strategies, systems, and actionable steps. I'm your host, Vinay Koshy, and in today's episode, we're diving into the intriguing world of emotional selling and storytelling with our guest, James Bond—not the superspy from the movies, but a master marketer with undercover tactics for business success. James brings a license to skill with a remarkable flair for engaging clients and customers by leveraging the brain's emotional triggers. With a backstory as compelling as any 007 plot—we're taking you from the family business trenches, dealing with the mafia, to breakthrough advertising strategies that turned companies from underdogs to market leaders. What's the secret sauce behind branding that sticks? How do reflexive questions build better relationships and drive successful sales? And what can "Nose Noodles" and "Squatty Potty" teach us about memorable marketing? Get ready to uncover these answers and James's transformative approach to communication, all distilled into his game-changing concept of "Brain Glue." Stay tuned for a mission of marketing mastery that will leave you both stirred and shaken. This is one episode you don't want to miss! Some areas we cover in this episode include:  The effectiveness of using simple reflexive questions to engage and improve business relationships.The role of customer stories and testimonials in marketing and how they evoke emotions that influence buying decisions.James Bond's journey from learning business fundamentals to becoming an advertising, sales, and marketing expert.The concept of "Brain Glue" and the significance of emotional resonance in making products and services memorable.Strategies for targeting, messaging, and understanding the audience to stimulate immediate purchases in B2B sales.The use of linguistic tools like alliteration and chiasmus in product names and marketing to create impact and memorability.The critical importance of ongoing sales training and the challenge of maintaining reps' skills beyond the initial training period.The necessity of understanding your product's alternatives and competitors to find emotional differentiators.James Bond's methodology in applying 14 brain triggers to simplify sales processes and enhance customer engagement.Several case studies and success stories demonstrating the implementation of emotional selling strategies leading to significant growth in sales.And much, much more...

Welcome to another fascinating episode of Predictable B2B Success, where we dive into the depths of innovative concepts that shape the future of business. Today, we're joined by Doug Howarth, a marketplace maestro disrupting the traditional economic models with his ground-breaking concept of 'Hypernomics.' Imagine a world where the well-worn paths of supply and demand take a backseat to a model that maps out market territories in more than four dimensions. Doug introduces us to proprietary software poised to revolutionize how small startups and midsize companies approach market analysis and economic trajectory. At the heart of today's conversation is the idea that markets organically reveal their desires, needs, and means – an understanding that Doug's software makes accessible at a strikingly cost-effective rate. As we delve into the storytelling of Doug's epiphany after a shopping trip, we discover how this led to the application of Hypernomics in giants like NASA and Virgin Galactic and how ants' reconnaissance missions mirror market dynamics. Our host, Vinay Koshy, probes the potential AI future Doug envisions and what it could mean for businesses looking to innovate beyond automation. In a sea of data and complexity, join us as we navigate the concepts that will help your business capitalize on market movements and find those niche spaces where competition ceases to exist. This is not just another business discussion; it's a glimpse into a potential future where economic trajectories are as predictable as the dawn. Buckle up; this is an episode you can't afford to skip. Some areas we explore in this episode include: Introduction to Hypernomics: Explaining the proprietary software developed by Doug Howarth and its cost-effective application for companies analyzing market data.Data Analysis and Economic Trajectory: How the software assists businesses in dissecting the market for better product positioning, pricing, and predicting market movements.Innovation Over Automation: Doug Howarth's company focuses on innovation with the potential future integration of AI to enhance the software's capabilities.Understanding Market Limits: Howarth's insight into businesses' lack of awareness about mathematically plotting demand and market boundaries.Case Studies in Market Analysis: Discussing the example of the electric car market and Aeryon's supersonic business jet to underscore traditional market analysis's practical applications and potential pitfalls.The Philosophy of Hypernomics: The theoretical underpinnings of Howarth's approach to economics replacing the traditional supply and demand with a law based on value and demand.Practical Applications of Hyponomics: How large organizations and sectors, like US government entities and aerospace companies, apply Hypernomic principles.Data Collection and Analysis: Challenges and strategies for collecting market data, especially in less transparent industries, and the importance of constant monitoring and modeling.Impact of Hypernomic Adoption: Potential economic implications of widespread Hypernomic strategies and their role in stabilizing reactions to major market events.Multidimensional Business Insight: Utilizing Hypernomic methods to identify unique market opportunities and navigate complex business environments effectively.And much, much more...

Welcome to another enlightening episode of Predictable B2B Success, where we delve into the intricacies of B2B strategies and the secrets behind sustainable company growth. I'm your host, Vinay Koshy. In this episode, we explore the dynamic world of financial technology, focusing on lending. Our distinguished guest, Michael Barnett, is the pioneering founder of Loanspark, a cutting-edge Fintech marketplace revolutionizing how companies access capital. With over two decades of leadership in consumer and commercial lending, Michael brings an invaluable depth of knowledge to our discussion. In this episode, Michael unravels the complexities of loan acquisition, debunks common misconceptions about commercial lending, and reveals how Loanspark facilitates transparent and efficient loan processes for businesses across the US. We'll venture beyond surface-level understanding to uncover the impact of customer experience in lending and how Loanspark's partnership model offers a competitive edge in redefining industry standards. Are bad reviews influencing your company's borrowing power? Is there a smarter way to navigate the loan marketplace without getting lost in the fine print? Get ready to engage with a narrative that could reshape your business financing approach. Don't miss out on the insights that could transform your understanding of lending—tune in to our in-depth conversation with Michael Barnett on Predictable B2B Success. Some areas we explore in this episode include:  The challenges and implications of bad reviews for companies and the general neglect of reading terms and conditions.Loanspark's marketplace model and its mission to partner with organizations to offer tailored loan options.Loanspark's pivot from various loan products to achieving balanced offerings across different segments.The rapid and straightforward deployment of Loanspark's technology platform for new partnerships.The multiple benefits Loanspark provides to its clients, including customer retention, revenue generation, and democratizing loan access.Loanspark's role in making capital access more transparent and straightforward for businesses in the US.The competitive edge Loanspark offers financial institutions by providing unique loan solutions.Michael Barnett's background in the financial services industry and the vision behind founding Loanspark.The importance of customer experiences in lending and how Loanspark ensures transparency and efficiency in loan applications.The misunderstandings around commercial loan interest rates and the importance of proper education for potential borrowers.And much, much more...

In this episode of Predictable B2B Success, we dive into process science with Sam Drauschak, co-founder and chief process scientist at Truvle. With over a decade of experience in management consulting and expertise in integrating knowledge from different domains, Sam shares insights on how businesses can leverage process science to achieve sustainable success. We explore the significance of process management roles, the impact of COVID and digitalization on work practices, and the role of process science in creating value for customers. Discover how Sam's Truvle mapping language revolutionizes process mapping and addresses the lack of a standard human-centric process language. As we unravel the misconceptions about processes and automation, Sam sheds light on the transformative potential of process science in a digital world. Join us as Sam Drauschak delves into the essential role of process science in helping businesses create value, navigate the shift to process science, and establish a standard process language for data-driven analysis. Tune in to better understand process science and its relevance in achieving predictable B2B success. Some areas we explore in this episode include:  The role and impact of process science in businessThe development and utilization of the Truvle mapping languageIntegration of process science for successful organizational changeThe impact of process science on creating a customer-centric operating modelThe importance of process skillsets at the executive levelThe future of process management in the wake of COVID and digitalizationAreas of process science that are often overlookedThe broad and encompassing nature of processes in businessMisconceptions about process science and its role in businessesAutomation and digitization's influence on process workAnd much, much more ...

How can organizations foster creativity and develop truly customer-centric solutions in a world where B2B success increasingly relies on innovation?  Please tune in to our latest episode, in which service innovation expert Shaun McAndrew shares her transformative insights on navigating the dynamic landscape of business innovation. Discover why Shaun advocates for prototypes over MVPs to avoid over-featured products and the importance of guided ideation and team collaboration in driving innovation. Uncover how Shaun's experiential workshops empower companies to identify opportunities and challenges while understanding the voice of the customer to shape innovative offerings. Learn why a customer-centric approach and storytelling are pivotal in B2B contexts and how the living lab model revolutionizes the traditional product development process.  Join us as we explore the nuanced strategies, cultural shifts, and iterative testing required for businesses to thrive in an era where simplicity and customer empathy are essential to predictable B2B success. Some areas we explore in this episode include:  Importance of using prototypes instead of MVPs for product testingDistinguishing between MVPs for product offerings and prototypes for services or solutionsDirected/guided ideation and the sharing of ideas within a team for innovationSponsor and leadership commitment to service opportunitiesOrganizational culture and leadership support for fostering innovationShifting mindsets towards focusing on "jobs to be done" perspectivesCustomer-centric approach to product and service innovationWorkshop-based approach to bring about organizational change and support service innovationSignificance of storytelling and value proposition in B2B business developmentChallenges and solutions in developing and testing minimum viable services or productsAnd much, much more...

In this episode of "Predictable B2B Success," we delve into the world of scaling startups and early-stage investments in the enterprise AI space with Anupam Rastogi, a seasoned general partner at Emergent Ventures. Anupam brings over a decade of invaluable experience in venture capital, with a keen focus on seed and early-stage investments in AI-powered SaaS and infrastructure. Join host Vinay Koshy as he explores the unique challenges and key strategies for the growth of startups with Anupam. From the critical importance of achieving early product-market fit to the intricacies of scaling and continuously growing sales and marketing efforts, this conversation offers a goldmine of insights for founders and entrepreneurs navigating the ever-evolving startup landscape. Anupam doesn't just discuss the challenges; he also provides actionable advice, such as the significance of the founder or one of the founders making the first 5-7 enterprise sales and the need to engage in deliberate sales, marketing, and product cadence during a company's growth stages. Tune in to gain exclusive access to Anupam's expertise and unrivaled advice on venture round fundraising, fostering a thriving company culture, and choosing the proper lead generation channels at different stages of a company's growth. If you want to scale your startup or are deeply invested in venture capital, this episode promises to be a game-changer. Some areas we explore in this episode include: Importance of early-stage hires in startupsProduct-market fit and customer feedback in scaling companiesDistinction between fundraising and sales Successful startup example: Present, an AI-powered presentation creatorEnterprise sales and the role of founders in initial salesInvolvement of founders in understanding customer feedbackDeliberate efforts in sales, marketing, and product cadence during growth stagesImportance of surrounding founders with the right advisers and investorsChallenges of scaling startups and achieving early product-market fitDynamics of venture round fundraising and critical considerations for startupsAnd much, much more ...

In this episode of "Predictable B2B Success," Vinay Koshy delves into an insightful conversation with Elevate.io's experienced CEO and founder of Elevate.io, Gary Garth. Get ready to explore the dynamic world of account-based selling and marketing, where Gary emphasizes the need for a personalized, multi-channel approach. Discover how Gary's company utilizes strategic gifting, personalized emails, events, and a monthly newsletter to engage prospects and build lasting relationships. Gary Garth's wisdom extends to nurturing relationships and building goodwill rather than focusing solely on conversion rates. Uncover the importance of removing distractions and gaining a fundamental understanding of customers before implementing tools or platforms. Gary's deep expertise in sales and marketing shines through as he highlights the need for proper attribution, reporting, and measuring of sales and marketing activities. The conversation also delves into strategies for enhancing collaboration between sales and marketing teams, hiring the right talent, customer retention, and the significance of a structured referral approach. Whether you're a seasoned professional or just starting in the industry, this episode promises to ignite your curiosity and provide invaluable insights into building a successful B2B sales strategy. So, tune in and let Gary Garth guide you toward predictable B2B success! Some areas we explore in this episode include: The personalized, multi-channel approach in account-based selling and marketingUse of strategic gifting, personalized emails, events, and a monthly newsletter for engaging prospectsThe need for a more personalized and effective process with IP tracking and relationship-buildingMeasuring various sales metrics to optimize performance, including email outreach campaigns, reply rates, meeting bookings, and call volumesProper attribution, reporting, and measuring of sales and marketing activities requiring a CRM that integrates with relevant tools and sourcesMisalignment between sales and marketing teams and the need for collaboration and integration between the twoHiring individuals with the right attitude and attributes and providing support and a clear career path for new hiresThe importance of structured approaches for referrals, with recommendations for requesting referrals and capturing customer stories effectivelyThe significance of retaining customers and increasing customer satisfaction levels for business growthThe importance of systems, tracking attribution, hiring, and training for sales successAnd much, much more...

In this episode of Predictable B2B Success, we dive into the ever-evolving landscape of AI and its impact on businesses with the insightful Garik Tate, CEO of Valhalla. Join host Vinay Koshy as he unpacks the arms race between intelligent systems and AI development, exploring its significance for entrepreneurs and organizations.  Discover how AI automation can revolutionize recruitment, providing breakthrough profit and preparing for high-valued acquisitions. Step into the world of agile methodology in marketing and learn how to harness AI's potential to enhance creativity and messaging. Gain unique perspectives on identifying constraints within a business and leveraging AI for personalization in marketing. Delve into topics ranging from societal defense mechanisms against mass outreach strategies to the critical role of joint assets and consistent understanding within organizations.  As we journey through the intersection of AI and business success, prepare to be inspired by Garik Tate's invaluable insights and practical strategies for leveraging AI to achieve predictable B2B success. Some areas we explore in this episode include:  The concept of an arms race between intelligent systems and its application in AI developmentChallenges and implications of AI detection in text and video-based contentValue creation and the ongoing dynamics in AI detection and creationThe use of AI in agile methodology in marketingLeveraging AI to increase business throughput and qualityGarik Tate's company, Valhalla Team, and its use of AI automation in recruitmentApproaching AI and data problems from an inputs and outputs perspectiveChallenges businesses may face with automating customization and societal defense mechanismsThe impact of percentages on driving business performanceIncorporating agile, domain-driven design, and AI into software development and marketing processesAnd much, much more ...

Creating powerful and unique content can be the key to B2B success in a world where content is king. Join host Vinay Koshy as he invites Jeff Dolan, an expert in digital marketing and content creation, to delve into the secrets of captivating content and its impact on business success. Jeff reveals the crucial value of authenticity, passion, and vulnerability in creating sustainable and engaging content amidst the sea of digital noise. Discover the unconventional strategies for attracting quality leads and resonating with the right audience in the B2B landscape. Get exclusive insights into Jeff's journey from corporate sales to mastering digital marketing, and gain a deeper understanding of the challenges and opportunities in content creation for business success. From embracing uniqueness to navigating the growing influence of AI, this episode promises a thought-provoking exploration of the future of content in the B2B sphere. Prepare to unravel the mysteries of dark social, the potential rise of digital clones, and the art of balancing authenticity and positivity in content creation. Join us as we uncover the untold story of producing compelling content and mastering the digital landscape for predictable B2B success. Some of the areas we explore in this episode include: Importance of creating valuable content for attracting customers in B2B businessesStrategies for B2B companies lacking content creation skills or ad budgetEmbracing one's uniqueness and finding a unique voice as a podcasterChallenges and opportunities in content marketing for B2B businessesJeff Dolan's transition from corporate sales to digital marketingInfluencing customer decisions and the need for creative content in digital marketingThe use and influence of AI in content creation and digital marketingThe concept of indirect attribution or "dark social" in decision-making around data and contentThe importance of tracking content marketing and making it an essential part of running a company in the digital ageThe potential use of AI and digital clones in content and brand presence for executivesAnd much, much more...

In this episode of Predictable B2B Success, we delve into the innovative world of advertising and creativity with Kasper Sierslev, CEO of Zite Agency. Join us as Kasper shares his expertise in targeting specific audiences, particularly business travelers, and the intriguing strategies to attract their attention. Discover the merging of media buying and creative content into a seamless powerhouse and the revolutionary ways companies can build and optimize their in-house agencies without breaking the bank. Explore the surprising insights from observing consumer behavior beyond mere data and surveys. Uncover the challenges and successes of in-house agencies and the intriguing ways they are transforming the marketing landscape. Plus, understanding the importance of creativity in marketing and the fascinating blend of data-driven decisions with innovative, out-of-the-box thinking. In this captivating episode, Kasper Sierslev leaves us with compelling wisdom on building a creative culture within corporate environments, transforming negative perceptions into positive advertising, and leveraging data to craft exceptional marketing strategies. Prepare for dynamic discussions that challenge conventional marketing norms and inspire creative excellence. Some areas we explore in this episode include: Advertising products within different price areas and targeting specific audiencesIntegrating media buying and creative content within the marketing setupApproach to building an in-house agency and the importance of testing and learningReviewing workflows and processes for smooth operationChallenges and trends faced by in-house agenciesRestructuring organizations to operate more like an agency or media publishing companyBuilding a creative culture within a corporate environmentTalent acquisition, creativity, and culture in relation to in-housing marketing activitiesObservational and human-based approaches to developing creative ideasBalancing creativity and data-driven decisions in marketingAnd much, much more...

In this episode of "Predictable B2B Success," we're joined by the renowned Eric Holtzclaw, a branding and marketing strategy visionary. Eric challenges conventional wisdom by emphasizing the crucial role of consistency in branding and its impact on reaching the target audience. Throughout the discussion, he unveils a strategic framework for B2B companies to navigate the delicate balance between organic and paid marketing, emphasizing the organic growth potential when merging brands into a unified marketing ecosystem. With captivating insights, he shares a compelling case study of Gen Cap, showcasing the phenomenal organic growth that resulted from merging 19 brands into a cohesive marketing ecosystem. Eric highlights the necessity for companies to trust in marketing expertise and the art of strategic decision-making rather than assuming marketing to be simplistic. Delving deeper, Eric explores the intersection of innovative technology, the challenge of maintaining brand authenticity across diverse cultures, and the critical need for businesses to adapt to disruptions in the marketing landscape. As we unravel the layers of B2B marketing complexities, Eric Holtzclaw's enlightening perspectives offer a fresh perspective for strategic success in an ever-evolving marketplace. Join us as we uncover the secrets to creating a robust marketing ecosystem and harnessing the power of brand consistency for predictable B2B success! Some areas we explore in this episode include: Importance of Branding Consistency and Target Audience EngagementBalance Between Organic and Paid Marketing for B2B CompaniesMarketing Ecosystem Framework and Digital PresenceSuccessful Case Study of Gen Cap and Organic GrowthTrusting Marketing Experts and Strategic ApproachImportance of Customer Feedback and Micro Leading IndicatorsEmbracing Disruption in Technology and AI as an ExampleMaintaining Brand Authenticity and Relevance Across CulturesBrand Therapy Sessions and Mapping Brand DirectionChallenges in Organizational Approaches to MarketingAnd much, much more ...

In a world reshaped by technological innovation and shifting customer preferences, secure mobile communications has experienced unprecedented disruption. Join us as we delve into the compelling journey of Mobius, a pioneering AI-powered secure mobile communications provider. Our guest, Amit Modi, Chief Technical Officer and Chief Information Security Officer at Mobius, shares pivotal moments in the company's evolution, from inception to engaging with tier-one banks and the challenges encountered.  Discover how Mobius navigates the complexities of mobile communication compliance and addresses the evolving needs of the financial services sector. Amit's insights into customer-centric practices, strategic partnerships, and the integration of AI in secure communication are enlightening and offer a glimpse into the future of B2B success. Explore the intersection of technology, customer engagement, and sales strategy as we unravel the dynamic world of B2B growth and transformative innovation.  Please tune in to Predictable B2B Success as we uncover the keys to thriving in the ever-evolving landscape of secure mobile communications with Amit Modi, an industry leader and visionary. Some areas we explore in this episode include: Leveraging AI for secure mobile communicationsChallenges and pivotal moments in Mobius's journeyStrategies for B2B sales, particularly in engaging with tier-one customersCustomer engagement and listening to customer feedbackTrends in secure communications and the future of the industryBuilding strong channel partnerships and fostering trustAmit Modi's career transition and approach to sales engineeringMobile communication compliance and addressing industry needsGrowth drivers for Mobius in the financial services sectorFuture potential focus on B2B2C targeting business and consumer marketsAnd much, much more ...