16. Pandemics, Pivots and Pushing Through Adversity

The Dirt

28-06-2022 • 45 mins

When GoGig started, it was a two-sided, anonymized talent-matching marketplace with challenges scaling and meeting the market need. A forced pivot at the height of COVID moved them into a software as a service (SaaS) model solving one side of that marketplace. Despite the new challenges ahead, it was the best decision they ever made.

During the COVID pandemic, GoGig’s travel-heavy customer base was hit hard, with an unsustainable burn rate and extended sales cycle revenue dropped to ~$100 per month.

Join Jim Barnish and GoGig’s founder and CEO, Chris Hodges, as they explore the challenges that GoGig faced the last two years and the solutions that propelled GoGig from almost zero to over $5 million in annual recurring revenue (ARR).

3 Key Takeaways

  • “The only constant is change.” The entrepreneurial journey will throw a lot of curveballs your way - it’s the founders job to navigate through (not necessarily do everything though!) those challenges when they arise.
  • Get hands-on if one of your team members or functional department is struggling. Don’t simply offer advice. Instead, jump in the trenches with them to demonstrate how to overcome the challenge they are facing.
  • Leverage channel partnerships - you don’t always need to sell directly to your customer. Determine what go-to-market approach is best for your business.


Chris Hodges’ LinkedIn



Chris Hodges is founder and CEO of GoGig, a software solution built to remove bias in the hiring process through anonymous talent matching. He has spent the last 15 years as a serial entrepreneur demonstrating his passion for building amazing brands, empathetic teams, and doing incredible work.