The Dirt

Jim Barnish

Have you ever wondered why other podcasts ask the same questions over and over again, expecting the same answers? And have you ever wondered why you only ever hear the same answers...? Not on THIS show! The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands. | If you are loving what you are getting out of our show please SUBSCRIBE. | For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/services/growth-services | All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

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28. Hiring & Firing: How to Build a Successful Team
3d ago
28. Hiring & Firing: How to Build a Successful Team
Patrick Brown, founder and CEO of Unity Communications, joins Jim Barnish on this episode to discuss building teams and the people behind them. He shares his own journey of leaving the corporate job and the ‘dirt’ he’s gathered while growing his company from just himself to 300+ people.How do you find the right talent to hire in a young startup when you don’t have the cash or benefits to compete with the big guys? What do you do when a great employee finds an opportunity elsewhere? How do you empower your team to make decisions and grow with you?Join Patrick and Jim as they deep dive into creating successful teams, the costly mistakes he has made in building websites and hiring outside consultants, and why profit margin is the number one metric he is focused on. Key TakeawaysLook to hire talent from unusual places. It might be someone who’s after a certain lifestyle (vs. money) or a corporate employee that hasn’t advanced through the ranks.Hiring the right people is vital for any business to thrive, but so is firing those who don’t fit. Cutting them loose benefits your company, but also that person.Profit margin is the one number that aligns all your financials. It shows you when you can pay your employees more, and when you need to increase prices or make other adjustments.ResourcesPatrick Brown's LinkedIn Icarus Deception by Seth GodinSeth Godin's podcastsAbout Patrick Brown is founder and CEO of Unity Communications, an award winning Business Process Outsourcing (BPO) company. Unity helps brands hit their core metrics, streamline processes, and properly ensures business operations scale responsibly. His career began in the Navy that led him to work and learn from leaders in various companies, governments, and NGO's. Those formative years helped cement a foundation of working with people of incredible diverse backgrounds, cultures, and stages of life. Now, with over 25 years of experience in complex service delivery products/services, his team understands the overall scope of work that clients expect, while holding vendors and employees accountable to their SLA's and roles. If you love what you are getting out of our show please SUBSCRIBE.For more information on how we dig into the dirt check out our other episodes here: contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.
28. Hiring & Firing: How to Build a Successful Team
3d ago
28. Hiring & Firing: How to Build a Successful Team
Patrick Brown, founder and CEO of Unity Communications, joins Jim Barnish on this episode to discuss building teams and the people behind them. He shares his own journey of leaving the corporate job and the ‘dirt’ he’s gathered while growing his company from just himself to 300+ people.How do you find the right talent to hire in a young startup when you don’t have the cash or benefits to compete with the big guys? What do you do when a great employee finds an opportunity elsewhere? How do you empower your team to make decisions and grow with you?Join Patrick and Jim as they deep dive into creating successful teams, the costly mistakes he has made in building websites and hiring outside consultants, and why profit margin is the number one metric he is focused on. Key TakeawaysLook to hire talent from unusual places. It might be someone who’s after a certain lifestyle (vs. money) or a corporate employee that hasn’t advanced through the ranks.Hiring the right people is vital for any business to thrive, but so is firing those who don’t fit. Cutting them loose benefits your company, but also that person.Profit margin is the one number that aligns all your financials. It shows you when you can pay your employees more, and when you need to increase prices or make other adjustments.ResourcesPatrick Brown's LinkedIn Icarus Deception by Seth GodinSeth Godin's podcastsAbout Patrick Brown is founder and CEO of Unity Communications, an award winning Business Process Outsourcing (BPO) company. Unity helps brands hit their core metrics, streamline processes, and properly ensures business operations scale responsibly. His career began in the Navy that led him to work and learn from leaders in various companies, governments, and NGO's. Those formative years helped cement a foundation of working with people of incredible diverse backgrounds, cultures, and stages of life. Now, with over 25 years of experience in complex service delivery products/services, his team understands the overall scope of work that clients expect, while holding vendors and employees accountable to their SLA's and roles. If you love what you are getting out of our show please SUBSCRIBE.For more information on how we dig into the dirt check out our other episodes here: contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.
27. Weaponizing Adversity: Focus on Opportunities, Not Failures
20-09-2022
27. Weaponizing Adversity: Focus on Opportunities, Not Failures
Ascenditt cofounder Mason Dorner joins Jim Barnish on this episode to talk through the adversity he’s overcome, both personally and in business. He'll outline how to avoid costly sales and marketing mistakes, and weaponizing hard times to drive growth.With a background in marketing, Mason went from sports to Disney before leaving the corporate world for a tech startup. Over the span of 4 years, he helped this company grow from $1M to $100M and achieve unicorn status ($1B+ valuation). On the side, Mason was already setting the foundation for his next venture. Today, as a cofounder, he takes his expertise to other digital startups looking to reach aggressive revenue targets and grow.Scaling companies is the easy part for Mason when compared to his personal life. While building both companies, he was diagnosed with cancer and a degenerative eye problem within months of each other. He decided to not let his health problems drag down the rest of his life, and used the concept of "weaponized adversity" to compartmentalize worries and focus on big opportunities.Key TakeawaysConversion rates (MQL > SQL > Revenue) and acquisition costs need to be a focus for SaaS leaders.Compartmentalize negative situations and focus on your opportunities. Find places where you can win bigger in order to offset the bad.“Alter Ego Effect” - Emulate high performers who have gone through similar adversity. Being a founder is a unique and often lonely journey - find others who can coach and walk you along the way having traveled that road before.Being passed over does not mean someone is a bad employee, it means they weren’t a great fit for that organization. Find diamonds in the rough by setting expectations together (e.g., work-life balance, working style, etc.). ResourcesMason's LinkedInMason's websiteThe Alter Ego Effect by Todd HermanMFCEO Project Podcast with Andy FrisellaReal AF Podcast with Andy FrisellaAbout As cofounder and Chief Ads Officer of Ascenditt, Mason Dorner helps startup and rapid-growth stage SaaS and e-commerce brands quickly scale and achieve 8,9, and 10 figure exits through aggressive marketing and sales strategy and execution.He has worked in digital performance marketing for 10+ years, including brands such as Comcast and Disney. After exiting the corporate rat race he joined a local Orlando tech startup, Stax, scaling their marketing spend by over 1,000%, acquired 25,000+ customers, and grew to a valuation of over $1B under his leadership. If you love what you are getting out of our show please SUBSCRIBE.For more information on how we dig into the dirt check out our other episodes here: contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.
26. Founders, Families, and (Rocket) Fuel
13-09-2022
26. Founders, Families, and (Rocket) Fuel
Twelve years of entrepreneurship while building a family as a new wife and mom is Katie Merrill's founder's journey. Hear her story as she walks host Jim Barnish through the challenges she has faced and continues to learn from.As a go-getter with a strong operations background, Katie was hyper focused on the day-to-day grind, but learned over time that she had to get out of her own way. Finding a COO combined with efforts to scale her sales team has been a game changer for the evolution of the business. Freeing up her time as the founder from the daily operations has allowed her to prioritize other areas to grow.Key TakeawaysShift focus from the day-to-day operations to other key strategic areas like product evolution, strategy, etc.You might be a founder, but that doesn’t mean you know everything. Set aside your insecurities and don’t be afraid to ask questions to mentors that have been there before.Put effort into building a scalable sales engine. It’s a lot easier when founders aren’t the only ones selling.   If you love what you are getting out of our show please SUBSCRIBE.For more information on how we dig into the dirt check out our other episodes here: contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.ResourcesKatie's LinkedInB-Lynk websiteDare to Lead by Brené BrownRocket Fuel by Gino WickmanAbout Katie Butcher-Merrill is CEO and Founder of B-Lynk, providing training services, including sales and end-user training on the Smart-Lynk managed service platform for over 40 BroadSoft based Service Providers and Hosted Unified Communications companies globally. Prior to this, Katie held supply chain management roles at both General Mills and The Mosaic Company. She is a graduate of Iowa State University.
25. Progress > Goals
06-09-2022
25. Progress > Goals
Dan Clark, CEO of Brain.fm, joins Jim Barnish on this episode to deep dive into operations and what it takes to align teams to the same objectives. At Brain.fm they combine everyone’s love of music with neuroscience, their goal: helping you hit your flow state faster to achieve more. Your objectives as the founder or the business may not be the same as your employees, because everyone has different motivations. The key is fusing the strengths of those different motivations to grow together.Having goals is important, but you need to ensure you can break them down into actionable steps and time frames. Goals are often used as a pass/fail system, but there is something to be said for switching your focus to progress. Are you 1% better than you were yesterday? Will you strive to sell more next week than you did last week?Key TakeawaysEveryone in your organization does not need to have the same motivations. Align company objectives to personal goals (e.g. job security) to see the team flourish. Ensure that your KPIs are tracking what you really want. Your employees should be satisfied where they are, but not complacent. Ideally they are working well at the edge of their skill set.  Goals are important, but maybe not as important as progress. Are you better today than you were yesterday? Are you increasing profitability more this quarter than last? Consistent progress is key.If you love what you are getting out of our show please SUBSCRIBE.For more information on how we dig into the dirt check out our other episodes here: contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.ResourcesDan’s email: dan@brain.fmDan's LinkedInThe 15 Commitments of Conscious Leadership by Jim Dethmer, et al.20% Discount Code to Brain.fmAbout Dan Clark is an entrepreneur at the intersection of technology and mental wellness. After joining Brain.fm as head of engineering, he bought out the company from its original founders and now leads it as CEO. Brain.fm combines everyone’s love of music with neuroscience, creating music to help enable you to be your best self.
24. Be a Human Founder: Creating a Culture of Success
30-08-2022
24. Be a Human Founder: Creating a Culture of Success
What is culture? What does it look like in your company? A lot of shifts in business occurred over the last two years since the start of the pandemic, particularly in remote work and how employees interact with their jobs. How has remote work impacted your culture? Has it magnified the problems or the solutions for your business?Through 18 years of entrepreneurship, including highs and many lows, Tobias Günther has refined his perspective on the human side of business and how that leads to success. It’s not just about the money, and if you ignore the relationships on your team by focusing on just the money, you’ll lose both.  Joining Jim Barnish from Germany, Tobias shares his insight on why relationships trump company values, how to liberate yourself as a founder by trusting your team, and the power of self-reflection and personal growth.Key TakeawaysTrust your team and free yourself of stress and unnecessary work. You hired them for a reason, let them show you why you hired them.“Culture is how you treat each other” - Communication and relationships in your organization are the foundation. Without those in place, all of your company values and mission statements mean nothing.Growth in your business is dependent on your growth as a person. Learn to self reflect and correct your mistakes. Your leadership will improve as you improve. ResourcesTobias's LinkedIn Reinventing Organizations by Frederic LalouxAbout Tobias Günther4x Founder + CEO | Mindfulness Teacher 🙋‍♂️ Helping other founders with the human side of business: company culture, remote work, leadership 👉 tobias.coIf you love what you are getting out of the show, please rate us ⭐⭐⭐⭐⭐ and leave a review!
23. Pressing Forward with Faith and Grit
23-08-2022
23. Pressing Forward with Faith and Grit
Entrepreneurship is a long, rough road. You’ll experience highs, but also a lot of lows. How do you develop the resilience and grit necessary to press forward? Liza Marie Garcia joins Jim Barnish on this episode, bringing her insight as a former tech founder and currently COO of NOW Publishing.They discuss the importance of having faith in something greater than yourself, ignoring naysayers who will distract and discourage you, and learning to be flexible during the hard times. As a publisher, Liza gives her perspective on the value of great editors, tips for founders and others who want to publish a book, and the importance of sharing your story.Key TakeawaysBelieving in something greater than yourself, whether that’s God or a spiritual foundation, will help weather the volatility of the entrepreneurial life.Ignore naysayers who divert your attention. It is especially easy with social media to get distracted by negative people.We live in the age of content; tell your story and create something to contribute to the world, whether it's writing a book or building a business.ResourcesLiza's LinkedInNOW Publishing websiteEn Factor PodcastNever Drink Coffee During a Business Meeting by Liza Marie GarciaAbout Liza Marie Garcia is the founder and Chief Operating Officer of NOW Publishing. Based in Tampa, Florida, she’s worked with hundreds of writers and authors. She is a 3-time author herself, including Never Drink Coffee During a Business Meeting, and coauthor of My Calendar is Written in Crayon and The 90 Day Author. Her most recent book, Tell Them Of My Greatness, releases on September 1.As a former tech CEO out of Seattle, Liza Marie founded one of the first professional services firms in the telecommunications industry in the U.S. She sold the firm in 2014 and moved to Florida, launching NOW Publishing in 2016. She is the proud mother of two daughters, an avid golfer and a self-proclaimed USTA “tennis maniac.” She credits her faith and her daughters as the source of her strength, resilience and greatest inspiration.
22. Making Customer Service Great Again
16-08-2022
22. Making Customer Service Great Again
Are your customers happy? When they interact with your brand, is it a positive or negative experience? Do you have the metrics to fully answer those questions? Anuj Bhalla brings years of expertise in customer service and analytics to this episode, showing why you need data to track when things go right and when they go wrong. Data is key to better understanding your customers and product, and part of that is being in the game long enough to gather those metrics and test them out. Some products will fail, some will succeed, and you need to be in a market long enough to understand the difference. After leading the service analytics practice at Accenture, Anuj left to forge his own path by founding serviceMob, a tech company at the intersection of customer service and analytics. He believes this field is ripe for better study and transparency, and he’s here to explain why. Key TakeawaysCreating win-win situations for your business and your customers is possible, it’s not an either/or. Both can be satisfied.Understanding your customers–knowing how and why they interact with your company–is key to growth. Are you tracking the customer and usage metrics that give you insight into your customers’ business?  As a founder, you need to be in a market long enough to learn where the pain points are so you can solve them.ResourcesAnuj's LinkedInserviceMob website Blue Collar VC by Mucker CapitalAbout Anuj is Founder & CEO of serviceMob, a Southern California technology company on a mission to fix the many inefficiencies in how consumers access and interact with companies when they need customer service. Prior to founding serviceMob, he led the Service Analytics practice for Accenture Strategy, and served as the Innovation Lead for Internet & Social Media clients in Silicon Valley. Anuj holds a Bachelors in Applied Mathematics from the University of California, Berkeley, and his MBA as a Sloan Fellow at the Massachusetts Institute of Technology, where he concentrated on innovation and analytics at the MIT Sloan School of Management.
21. Using Technology to Manage Red Tape At Scale
09-08-2022
21. Using Technology to Manage Red Tape At Scale
There is so much legal red tape and waiting around for attorneys to approve or clarify documents in business. Is it possible to speed up the process and meet those demands more efficiently? Charles Brecque founded Legislate to do exactly that. Developing new technology in the legal tech space, his company’s contract software manages contract data at scale.With a background in machine learning and engineering, Charles knew there was a need for more efficient legal contracting. In this episode, Jim Barnish and Charles explore the lessons he has learned as a young, solo founder building a company for the first time with new technology. They also discuss the value of SEO and web content, and why learning to write is vital in all aspects of business.  3 Key TakeawaysFocus on your customer’s core needs. Avoid distractions and headaches and deliver what they really want.SEO is powerful when you focus on the reader, which can turn into customers. Google search console is a great tool to see metrics that help you optimize content.Learn to write. It will improve your own understanding of what you really do (and the problem you’re solving), and help you better explain it to others so you can find the customers who need your product. ResourcesLegislate websiteCharles's LinkedInLegislate's TwitterLegislate's Facebook20VC PodcastNever Split the Difference by Chris VossAbout Charles BrecqueCharles is the founder & CEO of Legislate, a legal tech company he started in April 2020 in Oxford, UK to make contracts machine readable using patented knowledge graph technology. Before founding Legislate, he brought Machine Learning solutions to market for three years at Mind Foundry, a spin-out from the University of Oxford. He is a graduate of the École Centrale de Lyon.
20. From Drunk Rats to Pet Robots: Appropriate Management Style Matters
04-08-2022
20. From Drunk Rats to Pet Robots: Appropriate Management Style Matters
Robotics and education fanatic, Jacob Hanchar, joins Jim Barnish on this episode of The Dirt. Jacob shares how his view of “micromanagement” has changed to a positive one in the last few years. His experience says: there is a time and a place for more micromanagement in business. Oftentimes in the early stages of a business, you must have a more hands-on approach because delegation may get you in trouble if folks are not properly trained.Jacob learned this lesson first-hand and after a rigorous amount of cleanup Standard Operating Procedures (SOPs) and overtraining are now the norm.Jacob started as a Ph.D. in neuroscience, more specifically neuropharmacology, where he developed and patented a drug that got rid of hangovers (Read more about Kudzu here if interested..). In starting a lab, he realized it was a lot like a business, which motivated him to go back and get his MBA. Join us to hear Jacob’s journey which is not your run-of-the-mill entrepreneur. 3 Key TakeawaysThere is a time and a place for appropriate micromanagement. Training, training, training! The less training you do now, the more mess you will have to clean up later. Just do it now.Find a cofounder who’s like-minded, but different enough to cover the blind spots. Make sure they are in similar life positions.ResourcesThink and Grow RichCosmo & Friends Youtube ChannelDigital Dream Labs websiteAsk for JacobAbout Jacob HancharJacob serves as advisor and investor to many start-up companies in Western PA. Jacob received his doctorate in 2007 from the University of California Los Angeles where he focused on research in biological sciences. He performed post-doctoral work in otolaryngologic disorders particularly tinnitus at Rosalind Franklin University in Chicago and the University of Pittsburgh Center for Neuroscience. While completing his MBA, he met 2 engineers that pushed him into the EdTech space. After developing and taking these EdTech products to market, Jacob ended up purchasing a failing robotics company which he is the CEO of today.
19. Build Ecosystems, Not Companies
26-07-2022
19. Build Ecosystems, Not Companies
When Tauruseer entered the software security market, they targeted large enterprise companies. But when that failed, they went back to the drawing board. With lots of self-reflection and input from channel partners, founder Jeremy Vaughan identified those distractions that stunted his company’s growth.Jeremy’s journey began from a deeply personal experience with his daughter when her diabetes device and mobile app failed due to “code rot.” Tauruseer solved that issue and more in the compliance and cybersecurity space. The SolarWinds cyber attack in 2020 and the onset of the COVID pandemic highlighted the problems that Tauruseer was solving.    Join Jim Barnish and Jeremy as they discuss Tauruseer’s pivot from enterprise toward small and mid-market companies, creating an ecosystem for customers, and the hard lessons he learned along the way.3 Key TakeawaysIdentify your ideal customer profile (ICP). Don’t get distracted by competitors or bogged down in the wrong market.Founders and CEOs of the future will create and lead ecosystems, not just companies, to meet the needs of those ICPs.Find your ‘why.’ It will not only guide what you do, but also attract the right partners and talent to help you grow and realize that vision.  ResourcesTauruseer websiteLinkedInFacebookTwitterYouTube ChannelAboutJeremy Vaughan is the visionary leader and founder of Tauruseer Inc., a leader in the Cybersecurity arena. A graduate of the University of North Florida, Jeremy has spent his career helping businesses thrive. His experience in SaaS, product development, security, and risk management led Jeremy to launch his own software business that offers a cutting-edge Application Security Posture Management platform that brings customers to the forefront of their industries. Throughout his career, Jeremy's focus has been on providing positive results to his clients that better help them serve their customers. In his free time, you can find Jeremy enjoying the beautiful outdoors, mentoring other entrepreneurs, and hanging out at the softball field helping his daughter sharpen her skills.
18. Why Is My Business Not Growing?
12-07-2022
18. Why Is My Business Not Growing?
Has the growth of your company stalled, leaving you feeling stuck? With decades of experience as a founder in Silicon Valley, and now teaching at The Ohio State University’s Fisher College of Business, guest Dr. Lori Kendall walks Jim Barnish through the three dimensions of addressing the challenges of early and growth stage companies.From clearly seeing the market you’re playing in, to identifying areas you’ve neglected, to understanding the life cycle of your clients, Lori and Jim discuss how founders can get unstuck. They also explore how to view life through the lens of a portfolio rather than a balancing scale, and the value of learning how to fail, especially for young entrepreneurs.3 Key TakeawaysClearly recognize the market you’re actually playing in, not the market you think you’re playing in. Identify the areas of your business that you’ve neglected. Does your marketing need a revisit? Do you need more salespeople or other team members?Understand the whole life cycle of your customer so you can manage and meet their needs. Don’t miss opportunities because you don’t know where their friction points are.ResourcesLori Kendall’s LinkedInUnlocking Us Podcast with Brené BrownAmicus Podcast with Dahlia LithwickHow Will You Measure Your Life? By Clay ChristensenGetting Things Done By David AllenLori’s email: kendall.185@osu.eduAboutAs a Silicon Valley alumna, Lori has worked primarily with technology companies in software, hardware, and networking sectors. Her expertise is tackling new venture incubation and acceleration through hyper-growth and pivoting stalled firms through major inflection points. She has held executive and staff R&D and marketing positions for networking and computer equipment public firms and venture-backed AI and data mining startups. She is a mixed methods researcher focused on organizational dynamics related to innovation practices, sustainable value creation, and net positive impact.
17. Grow Your Business With the Power of Positive Escalation
05-07-2022
17. Grow Your Business With the Power of Positive Escalation
Bootstrapping his way from just a desk and a single account to a large successful call center in Costa Rica, Founder and CEO Richard Blank joins Jim Barnish on this episode to share his insight on effective communication strategies, investing in his teams, and the power of positive escalation. With a track record for successful sales and training programs, Richard walks us through his key communication strategies that are beneficial not just for landing a sale, but also for every relationship in life. They discuss soft skill training instead of just hitting the sales goals; his “buffer boomerang technique” that keeps conversations constructive; “positive escalation” that builds relationships and pipelines, and boosts morale among teams; and how to hone your listening skill with “phonetic, micro expression reading.”Join their conversation on reducing attrition by helping people grow, and in turn, growing the business.3 Key TakeawaysInvest in your teams not as a means to an end, but as individuals who will pay it forward in the organization for years to come. Have faith in your people.Use effective communication techniques that will not only land a sale, but build relationships that will last. Positive escalation is the practice of building (real) relationships with everyone in the organization that you speak with. Do this right, and you will stand out from every other person calling that company.ResourcesRichard Blank's LinkedInFacebook PageBuffer Boomerang TechniquePhonetic Micro Expression ReadingAbout As the Founder/CEO for Costa Rica’s Call Center for the last 15 years, Richard’s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking style backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10,000 bilingual telemarketers.  When he’s not building his business, Richard is scouring the Costa Rican countryside to add to his impressive collection of restored American Pinball machines and antique Rockola Jukeboxes (making him the largest collector in Costa Rica).
16. Pandemics, Pivots and Pushing Through Adversity
28-06-2022
16. Pandemics, Pivots and Pushing Through Adversity
When GoGig started, it was a two-sided, anonymized talent-matching marketplace with challenges scaling and meeting the market need. A forced pivot at the height of COVID moved them into a software as a service (SaaS) model solving one side of that marketplace. Despite the new challenges ahead, it was the best decision they ever made. During the COVID pandemic, GoGig’s travel-heavy customer base was hit hard, with an unsustainable burn rate and extended sales cycle revenue dropped to ~$100 per month.   Join Jim Barnish and GoGig’s founder and CEO, Chris Hodges, as they explore the challenges that GoGig faced the last two years and the solutions that propelled GoGig from almost zero to over $5 million in annual recurring revenue (ARR).   3 Key Takeaways“The only constant is change.” The entrepreneurial journey will throw a lot of curveballs your way - it’s the founders job to navigate through (not necessarily do everything though!) those challenges when they arise. Get hands-on if one of your team members or functional department is struggling. Don’t simply offer advice. Instead, jump in the trenches with them to demonstrate how to overcome the challenge they are facing.Leverage channel partnerships - you don’t always need to sell directly to your customer. Determine what go-to-market approach is best for your business.ResourcesChris Hodges’ LinkedInGoGig.comAboutChris Hodges is founder and CEO of GoGig, a software solution built to remove bias in the hiring process through anonymous talent matching. He has spent the last 15 years as a serial entrepreneur demonstrating his passion for building amazing brands, empathetic teams, and doing incredible work.
15. Nail Your Niche and Grow Your Business by Growing Yourself First
21-06-2022
15. Nail Your Niche and Grow Your Business by Growing Yourself First
As CFO Alliance’s Brooke Evans points out, be conscientious of your cashflow  because of the state of the economy right now. Prepare for changes that could happen tomorrow by having a strategy around your cash flow forecast today. Having your exit strategy top of mind allows you to be ready if/when an exit opportunity presents itself. . The finance function of a business is not one-size-fits-all. Founders can be slow to open up their books because of their perception that they have to “have it all figured out.” Push past that psychological complex, and be an empowering leader that calls out the warts, rather than the one with a white-knuckled grip on control. Last, learn to say no to things that aren’t in your strategic wheelhouse and nail your niche.  Learning the financial levers you can pull to execute your strategy is a valuable tool in the founder toolkit. As you prepare through financial and strategic planning, you set the precedent for success. 3 Key TakeawaysFinance, like every other function in a business, is not a one-person show. Plan accordingly…Founders don’t give enough thought to the impact of their personal development on the growth of the company; take time for personal and spiritual growth. Your cash flow forecast is integral to your strategy. Prepare as if a recession will happen tomorrow, and you’ll find yourself well-equipped to either weather storms or accelerate opportunities. ResourcesBrooke Evans' LinkedInCFO Alliance Websitebevans@cfoallianceinc.comAbout Brooke Evans lives and breathes strategic accounting and finance. Her passion for helping innovative founders scale their finance functions is unmatched in the market. Based in Tampa, FL, she founded CFO Alliance in 2008 -an outsourced CFO + strategic accounting firm who specialize in transformation through accounting, strategic finance, business process improvement, and mergers & acquisitions.
14. Proactively Realize Success And Build A Talent-Centric Organization
14-06-2022
14. Proactively Realize Success And Build A Talent-Centric Organization
Are you a talent-centric organization? Is your team honestly aligned on the same vision? Leadership coach Carol Schultz joins Jim Barnish on today’s episode to talk through those tough questions. Taken from her newly-released book Powered By People, they dive into the three hallmarks of what it takes to find and keep top talent.Building an effective talent strategy requires a unified vision that everyone can articulate. If you ask your executive team what the vision is, will they all give the same answer?  Recruiting talent for the right roles is important, but it’s only part of the equation. Think about succession as well, and not just for the CEO.Living in blind spots blocks you from knowing what you know–and don’t know. Learn to identify those blind spots so you’re not stuck in feedback loops that stunt your growth and become a talent-centric organization.          3 Key TakeawaysAlign your whole team with a vision that everyone can articulate. Be unified on business and leadership strategy so that the talent can support that vision moving forward.Build a people development strategy from recruitment to succession for every position.Learn to identify your blind spots that hinder growth. You don’t know what you don’t know, but with awareness you can break the limitations imposed by those blind spots. ResourcesPowered By People by Carol SchultzCarol’s LinkedInVerticalElevation.comCarol’s EmailAboutCarol Schultz is founder and CEO of Vertical Elevation, which she has built based on her 30 years of experience in transforming companies through executive coaching and talent acquisition. Her passion for leadership and people development drive her why. She is the author of the newly-released book Powered By People.
13. Exiting and Investing Can Eat You Alive - Know Your Worth and Risk Management Focus
07-06-2022
13. Exiting and Investing Can Eat You Alive - Know Your Worth and Risk Management Focus
The digital economy is leaving retail (everyday) investors in the dust, but that doesn’t have to be you. Join host Jim Barnish and entrepreneur Richard Smith as they discuss what drives the financial markets, and how you can build your own wealth instead of someone else's.Learn about the pitfalls of human behavior in investing as it shapes how we act when we see a market falling vs. a market rising. Our fear of losing and missing out is a powerful motivator that big market players take advantage of. How would we act differently if we had better information about our risk vs. reward ratio while investing? What tools and methodologies do institutional investors use that give them an advantage over retail investors?With a PhD in engineering and 15 years experience building his own company before an  8-figure exit, Richard Smith shares what he learned about real value, creativity, and organic growth’s importance in building a business. Discover the risk management mindset he is building through the RiskSmith app to help the average investor build wealth and transform their life.3 Key TakeawaysIdentify the real value that you can provide as an entrepreneur instead of chasing gimmicks.Exiting your company is one of (if not the) hardest moments of entrepreneurship. Don’t get left behind in the digital economy. Learn to understand risk and build your plan (financial, professional, etc.) based on your risk-reward tolerance.Resources Risksmith.comLinkedIndrrichardsmith.comAboutDr. Richard Smith has spent the last two decades building on what he learned so he could help average investors leverage technology and behavioral finance to make consistently better investment decisions. His work helping independent investors is moving full speed ahead. He's more committed than ever to building next-generation financial technology and providing great education for independent-minded individuals who are committed to succeeding on their own.
12. Aligning Teams with Revenue Operations
31-05-2022
12. Aligning Teams with Revenue Operations
The quest for success is why you became a founder. But getting there is a whole different story. On this episode, CongruentX’s CEO, Chuck Ingram, joins Jim Barnish to discuss their frameworks for success by helping others succeed, and grow in their own businesses.Revenue Operations (RevOps) is one of those key frameworks, allowing businesses to align individual teams (sales, marketing, etc.) with the same goals and toolsets. RevOps provides solutions to challenges that arise from having siloed teams using the tools and foresight to keep the end goal of revenue growth top of mind across the organization.And it's not enough to just grow your business. With the right frameworks, do more than achieve X for X dollars per hour – multiply your value. 3 Key TakeawaysRevenue Operations is an integral part of any business that wants to accelerate growth through its combination of analytics, processes and enabling the teams that drive revenue. Think beyond the limits of X value per hour. With the right people and frameworks, magnify your clients’ value–and yours–in the process.Serve your teams well and they will serve your clients well. Help achieve what your clients want, and the people who help your clients [the team], and you will be successful.   ResourcesCongruentX.comChuck Ingram’s LinkedInEverybody Wants to Rule the World by R “Ray” WangThe Innovation Stack by Jim McKelveyAboutChuck Ingram, founder and CEO of CongruentX, is one of the most genuine and creative Revenue Operations leaders. After earning his stripes at major tech companies like Microsoft and HP, he built an incredible RevOps practice at TriBridge, a high growth tech company that had a 9 figure exit. In 2020 he used this wealth of knowledge to start his own tech consulting firm, once again focused on the world of RevOps.
11. The 5 Pillars of Growth: From Startup to Exit
24-05-2022
11. The 5 Pillars of Growth: From Startup to Exit
Our guests, thought leaders, clients, partners, and all-around good humans, have taken us on their incredible journey through their dirt: the good, the bad, the ugly, and everything in between. So many of them called out some of the outstanding results they have had in overcoming obstacles in partnership with Orchid Black, which is always fantastic to hear about their team's extraordinary work.Jim Barnish walks us through the five pillars of a company growing smart from startup to exit: Strategy. Talent. Product. Revenue. Operations. Create a strategy, hire talent to fulfill the strategy, build a product with that talent, drive revenue with the product, and operations facilitate the journey.3 Key Takeaways“Founders need to free up their time so that they can focus on strategy.” - Mark Parrott.“Letting go on an executive means trusting your employees.” - Juan Betancourt.“Real value comes from having predictable revenue and recurring revenue. Without revenue, the business is a product, pre-business.” - Jim Barnish.ResourcesOrchid Black website:    Stephen White:    Juan Betancourt:    Matt Brown:    Stephen Timme:    Mark Parrot:    Bill Lederer:    Mike Smith: “The Dirt”This business podcast is a place where we get down into the depths of a founder's story and expertise. Being an entrepreneur isn't easy; it's painful, it's ugly, it's dirty, and it usually entails things that people don't want to hear. This show is meant to bring forward the trials and tribulations that entrepreneurs have encountered and overcome. This show will make you uncomfortable. But here at Orchid Black, we know that growth is far from comfortable. It's raw. It's real. It's dirty. And we are here to uncover everything that happens before an exit. Because at one time, even the yellow brick road was covered in dirt.
10. Every Champion Coach Pushes Us To Achieve Uncommon Greatness
17-05-2022
10. Every Champion Coach Pushes Us To Achieve Uncommon Greatness
The best athletes in the world directly link their performance to their personal growth. Why don’t we all think about our lives like this? For Jim Barnish, changing his perspective with the help of a mentor transformed his work as a founder, a transformation that surfaced as he focused on his personal development. This resulted in heightened business growth and strategy. Today, Jim invites that mentor to The Dirt: executive coach and former NFL executive, Mike Smith.We are so focused on success in business that we often forget to be human. Founders are especially prone to that constant grind and it limits their view. Mike shares his perspective that taking care of our mental and physical health will lead to a “clearer view of the field.”Your work could be transformed by regular feedback from a coach who can help you improve–every day. Just as how athletes receive immediate coaching, quick correction and feedback results in improved practice and performance at work, and this can’t come in the form of a yearly or six-month review.  3 Key TakeawaysPersonal development is just as vital to your business success as business development. Stop grinding away and nurture your mental and physical health.Coaching is invaluable not just in sports, but in everyday life. Mentors can help you course correct and provide a broader view of how to achieve what you want.Be more curious and open, but also develop resilience. Expect receiving honest, regular feedback to be tough but well worth it.ResourcesMike Smith’s LinkedInHuddle AdvisoryOut of Our League PodcastAboutMike Smith is the founder of Huddle Advisory, a firm that guides performance for leaders and teams. Previously, he spent nearly two decades with the NFL, transforming the talent function in an executive role. Before shifting to the NFL, he worked as an executive and finance consultant at NBC.
9. Growth Transformation in Your Business Begins with People Plus Productization
10-05-2022
9. Growth Transformation in Your Business Begins with People Plus Productization
Jim Barnish invites Bill Lederer to The Dirt, extraordinary founder and CEO in the MAdTech space that fuses marketing, advertising, and technology. They discuss the transformations iSocrates has made from consulting to managed services to software-as-a-service (SaaS).Building a successful business depends on many factors that may change over time. What you need in a startup is likely not what you need as the business enters a growth stage and beyond.Finding partners that support your goals is another key factor in a growing company, both in life and in business. Entrepreneurship knows its highs and lows, so having a life partner that can weather the storms and celebrate the wins is essential. In business, partnering with reliable, coachable, and trustworthy individuals is just as vital.Although iSocrates operates in the technology industry, Bill emphasizes the importance of people specifically investing in their growth and trusting them in turn to grow the business. Especially in a global company, understanding differences and bridging cultural gaps is a key part of that process. 3 Key TakeawaysBe open to change and shifting priorities where needed. As Bill says, “What it took to get you to where you are is unlikely what you need to get to where you want to be.” Find a life partner who supports you through the ups and downs. And find business partners who are coachable, with high integrity.  Invest in your teams. It’s not always what many venture capitalists want to hear, but it’s not about the technology, it’s about the people.  ResourcesBill’s LinkedIniSocrates.comMAdTechBI.comProductize by Eisha ArmstrongAboutSix-time founder and CEO who discovered his career in digital media and advertising, Bill Lederer lives and breathes data. He is the founder and CEO of iSocrates, a managed service + SaaS company built to serve publishers, marketers, agencies, and enablers through a combination of MarTech and AdTech automation and solutions.