In today's episode I chat with Antonio Posterino, the founder of Unfiltered PR. Antonio specializes in working with reality TV stars. We discuss Antonio's journey into this specialty, his experience being on both sides of the camera, and his new business ventures, including a skincare brand. We also talk about the importance of passion in business, the challenges of building a brand for oneself, and the generational shift in prioritizing happiness over money. Antonio shares his perspective on success, the importance of not talking about accomplishments, and the value of life experiences. He also discusses his work with traditional clients and the beauty industry, offering advice on building a business and the use of credit. Antonio emphasizes the need for trust, thinking outside the box, and being willing to spend money to achieve success. He also highlights the importance of long-term planning and having a strong team.

For more Antonio:

@antonio.postorino and @unfilteredpr on Instagram

https://www.unfilteredpr.com/

For more The Empowered CPA:

@TheEmpoweredCPA on Instagram

The Empowered CPA