Welcome to another episode of Down & Dirty and this time, Taapsi (Dr. T.) is in conversation with Guru Prasanna. Guru is a hardcore SaaSophile and a GTM fanatic. Guru kicked off his career at Freshworks, and since then, he's been living and breathing the SaaS life, and has worked with product-led, sales-led and enterprise-led GTM motions.
As the current Marketing and Growth Lead at Bluecopa who oversees a team of three, Guru uses a lot of tools in his daily workflow. However, the tool that has remained a constant in his work life ever since he came across it is Whimsical.
Highlights from the episode include:
- All things Whimsical: Guru first came across Whimsical in 2021 when he saw his teacher use the tool and instantly loved it. Over time, this tool has become a cornerstone in his day-to-day work. With a detailed breakdown of his workflow, Guru showcases how Whimsical has become the epicenter of his ideation, project planning, content creation, and collaborative efforts.
- Mind Maps on Whimsical: Guru finds Whimsical to be a great tool for someone who wants to put a structure to their thoughts and he often uses it to create mind maps for his projects. "I sort of do every single thing in Whimsical and Notion. Those two are my mind maps. One is for thoughts and the other is for expanding the thoughts." According to him, Whimsical “lets you flow down the idea” a lot easier and a lot more cohesive as compared to the rest of the players out there. Guru shows us step-by-step how he creates mind maps using Whimsical and even introduces us to Whimsical’s AI feature.
- Whimsical v/s Miro: While Miro offers similar functionalities, once Guru made the switch to Whimsical, he hasn’t gone back. So what is it about this tool that makes him prefer it over Miro? Guru breaks it down for us, providing a detailed insight into why this tool has become his unwavering preference over Miro.
Tune in to the full episode now!
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Chapters: 0:00 - Introductions 1:40 - A Day in Guru’s Life: Role and Responsibilities 2:37 - Tools and Tactics Guru Uses, Including Hubspot and Whimsical 5:10 - Deep Dive into Whimsical 8:10 - Screenshare Demonstrating Whimsical 15:03 - Collaborative Work in Whimsical 20:56 - Additional Features and AI Integration 26:21 - Pricing and Accessibility 29:02 - Discovery and Adoption of Whimsical 35:31 - Wrap-up and Rapid Fire Questions
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