Welcome to another exciting episode of Down & Dirty with Dr. T. and this time, our featured guest, Shreya Sarkar, is giving us the lowdown on a tool that we have never featured before: Midjourney.  Shreya boasts an impressive track record of having contributed her expertise to renowned brands such as Nestle, Maruti, Make My Trip, and Coca-Cola. She is presently serving as the Creative Director at The Minimalist where she works a team of writers, designers, and animators to create advertising campaigns.  Shreya's go-to tool in her creative arsenal? Midjourney. Highlights from the episode: Adapting tools for creativity: In her role as Creative Director, Shreya and her team experiment with various tools to facilitate their work. She acknowledges that while Midjourney is convenient, it's not entirely dependable, necessitating the use of Photoshop or an AI tool like Let’s Enhance to step in and salvage the situation when needed.Midjourney for moment marketing: Shreya reveals that primarily relies on Midjourney for moment marketing needs, where rapid image creation is crucial. With Midjourney, the team can generate images within 10-15 minutes, a process that would otherwise take days for a designer. This comes in handy for posts that need to be churned out on the spot.Midjourney for marketing campaigns: Moment marketing isn't the sole application of Midjourney for Shreya. Through a screenshare, she demonstrates various functionalities like "describe" and "merge." She also shows an example of a sustainable fashion campaign created on Midjourney that included images of endangered animals wearing dresses. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 Introduction and background 5:54 Shreya’s day-to-day responsibilities 10:09 Using AI tools in the creative process 17:17 Screenshare: Demonstrating Midjourney and its image generating capabilities 32:38 Screenshare: Using Midjourney for marketing campaigns 37:49 Origin of adopting Midjourney 39:51 Effective use cases and limitations

This episode of Down & Dirty with Dr. T. features Dr. Trapty Agarwal, Dean of Academics at Maharishi University of Information Technology, Noida. When faced with the decision to choose between staying in India with her two-year-old son or continue working in the U.S. as a software engineer, Trapty chose her son. However, that didn’t deter her from pivoting her career and climbing the ladder of success in the field of Academia.  The role of a Dean comes with numerous responsibilities, and the tool that enables Trapty to tackle challenges head-on is ChatGPT. Highlights from the episode: Trapty’s role as a dean: Trapty talks about her life as the dean of academics. She spends 40% of her time teaching and 60% on administrative work. She elaborates on how she manages administrative tasks, devises strategies, oversees risk management, and handles unexpected situations.ChatGPT as a replacement for teachers?: Trapty disagrees with the idea that ChatGPT will replace teachers. She talks about ways in which teachers can facilitate the tool in their life to ease work and spark creativity rather than replace human intelligence.Applications of ChatGPT at the university: Through a screenshare, Trapty walks us through how she uses ChatGPT in several areas of her day-to-day work as an academic, including generating question papers for students. Furthermore, she takes proactive steps to train fellow staff members on the effective utilization of ChatGPT tailored to their needs, essentially pioneering adoption at her university. Tune in to the episode now! Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 - Trapty's background and pivot to academia from IT 5:20 - Her responsibilities as a Dean 10:19 - Adoption and learning to use ChatGPT 21:47 - Screenshare: Generating question papers on ChatGPT 34:29 - Applications of ChatGPT at the university 38:55 - Training others on ChatGPT 41:04 - pros and cons of ChatGPT

This episode of Down & Dirty with Dr. T. features Shreni Dand —a design guru, strategist, and all-around creative powerhouse. As a designer, Shreni has had quite an illustrious path with her background from IIT and MIT Institute of Design. She also spent 4 years at Zomato before she went on to become the Senior Product Designer at CoinDCX. Now, she is making health and wellness experiences at a stealth startup. At her core, Shreni believes that good design can profoundly change how people interact with a product (or with each other). For building these experiences, her go to tool is Figma. Highlights from the episode: Shreni’s approach to design: Shreni walks through her end-to-end design process from problem definition to delivery, including research, prototyping, user testing, design finalization, and analytics review. Despite facing challenges in finding representative users within the crypto industry, she thrives on the creative freedom and cross-functional collaboration that fuels her work.Figma for everything: Shreni finds Figma very handy and quick to create anything she's thinking of, which is why she uses it extensively for both work and personal organization. From organizing her weekly tasks to keeping track of workouts with her husband, Figma is her go-to tool for staying on top of everything.Designing 'Happily Ever After’: Shreni didn't just walk down the aisle—she strutted down her very own design runway. Through a screenshare, Shreni takes us through how she used Figma extensively to design and organize every aspect of her wedding in collaboration with her husband. She whipped up everything from stunning invites to a personalized wedding logo and even got down to the nitty-gritty with room layouts and seating charts. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 Introduction and Shreni’s background 2:29 Design process and challenges 18:37 Enablers of great design  24:36 Figma's advantages 29:07 Screenshare: Using Figma to organize personal life and events 39:23 Ease of use and shortcuts make Figma the go-to tool 40:41 Areas for improvement in Figma

Welcome to another episode of Down & Dirty with Dr. T. and this time, our featured guest is Pushkar Parmar.  Pushkar's career journey is anything but traditional. He made a bold move by dropping out of college at 18, but that was just the beginning of what was to come. Turning to platforms like YouTube, he honed his skills and discovered his knack for content creation. Today, Pushkar holds the role of Community Manager at Unagi, a sports fantasy platform headquartered in Paris. As a Community Manager, Pushkar needs to do multiple things at once. The tool that helps him manage everything efficiently is ChatGPT.  Highlights from the episode:  Beyond surface-level interactions: “You need a lot of empathy to be a community manager.” Pushkar gets into the nitty gritty of his job as a community manager. He believes in forming connections with users that extend beyond mere product discussions. He does so by trying to find common ground and relating to them across languages and cultures. This helps users see him as part of the community. He also talks about variable moods of users especially in the game community and having to be constantly available to address community needs.ChatGPT for time-saving and efficiency: ChatGPT helps Pushkar whip up content without breaking a sweat. It's like having a trusty assistant who can churn out captions for social media posts in no time. Through a screenshare, he shows us how he prompts ChatGPT to create content that aligns seamlessly with the community's sentiment, ensuring it resonates perfectly with their expectations.How ChatGPT helps him stay on top: Engaging with the community, staying abreast of current trends, content creation, posting on social media: you name it, he’s probably doing it. In his own words, “For community managers, you need to do tens of things at once. And when you have ChatGPT, I think it takes half of it away.” With ChatGPT handling the heavy lifting, he uses that time to focus on other important tasks, including spending a little extra tea-time with family 😉 Tune into the episode now! Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 - Introduction and a day in the life of Pushkar 8:05 - Pushkar’s approach to community management 12:46 - Navigating challenges in the Job 17:05 - Endless tabs and Social media apps 20:36 - Pushkar’s take on ChatGPT and AI 24:03 - Screenshare: Navigating and commanding Chat GPT 29:46 - One where ChatGPT fails 33:14 - ChatGPT, other apps and beyond

Welcome back to another episode of Down & Dirty with Dr. T. Today, we're diving into the exciting world of content creation and entrepreneurship with none other than Chirag Pugalia, the life and brains behind Matar Media. Chirag dropped out of college to build Matar. Since then, he and his team have dedicated thousands of hours to creating content for renowned brands such as Masters Union, RazorpayX, Ola Electric, and Maersk, as well as notable figures like Ashneer Grover, Nikhil and Nithin Kamath, Raj Shamani, Arjun Vaidya, and more.  Being a founder ain't all sunshine and rainbows. Chirag spills the beans on the real deal: playing multiple roles, being responsible for everything, and feeling like you're doing ten jobs at once.  The tool that helps him organize when his attention is pulled in a dozen different directions is Google Calendar. Highlights from the episode: Life of the Founder: Ever wondered what a day in the life of a founder looks like? For Chirag, it's a mix of early mornings, organized chaos, and a whole lot of hustle. His day kicks off anywhere between 6-8 am, and from there, it's all about staying on track. He reveals how, with Google Calendar as his trusty sidekick, he juggles sales calls, puts out fires for his teams, and brainstorms ideas. Google Calendar features and insights: Through a screen share, Chirag takes us through all things Google Calendar and how he has incorporated it into every aspect of his life. He talks about all the features he uses, including calendar insights which allow him to know how much time he has spent with people. He uses the data to ensure enough facetime with coworkers and identify relationships needing more attention. Customized booking links: Chirag showcases how he uses custom booking links for different purposes to connect with people. These links optimize his scheduling process by providing dedicated time slots for various interactions, from brief calls to in-depth discussions. This streamlined approach eliminates the need for back-and-forth coordination, ensuring efficient use of everyone's time. What’s fun to note is that he even uses these links to schedule meetups with his friends! Watch the full episode now! Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 - Introduction and Life of a Founder 10:30 - Challenges of being a founder 18:25 - Reliance on Google Calendar 25:38 - Screenshare: Google Calendar uses and features 38:53 - Screenshare: Booking links and calendar insights 37:55 - Google tools usage and limitations 47:43 - Rapid fire and thanks

Our next edition of Down & Dirty with Dr. T features Abhilasha Sinha, the current Solutions Architect at WalkingTree Technologies Pvt. Ltd. Before WalkingTree, Abhilasha has had an illustrious career of over 19 years in the tech domain, including 12 years at Infosys as a Tech Architect. She is also a published co-author of a book on JavaScript for Modern Web Development. Abhilasha firmly believes that Generative AI is poised to be the next transformative trend in technology. Her go-to tool for all her coding needs? ChatGPT.  Highlights of the episode: ChatGPT for Content Generation: Abhilasha employs ChatGPT to generate content, including webinar topics and agendas. She finds it particularly helpful for presales activities, using it to obtain AI application suggestions tailored to various customer domains she might not be familiar with. Assisting Developers: Abhilasha uses ChatGPT to provide good starting points for developer tasks. She also uses it when solving new problems to check feasibility of solutions before providing direction to developers. However, she cautions young developers against over-reliance on the tool, urging them to build their skillset first. ChatGPT for coding: Abhilasha showcases how she leverages ChatGPT’s coding capabilities to streamline her development process. Through iterative prompts and error-checking, she refines generated code snippets, ensuring they align perfectly with project requirements. Moreover, she is using ChatGPT to automate code generation and testing scripts from customer user stories using its text generation capabilities. Tune into the episode now! Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co 0:00 - Introduction to Abhilasha's background and role 2:50 - Learning about and leveraging ChatGPT 8:36 - Current applications and use cases of ChatGPT 9:58 - Iterative process for improving ChatGPT outputs 16:35 - Screenshare: using ChatGPT for coding, content creation, presales, and webinar planning 23:03 - Tips on upping your prompt game 25:24 - Screenshare: ChatGPT and data visualization/automation 29:02 - Limitations of ChatGPT 29:45 - AI, Automation, and Avatars 32:30 - Closing thoughts, the future of AI, Goodbye and thanks

This episode of Down & Dirty with Dr. T features Kalpitha Jagadeesh, a young UX designer who is currently pursuing a Master’s degree in Human-Centered Design & Engineering at University of Washington.  Kalpitha previously studied architecture and worked in digital inclusion spaces like financial inclusion and educational technology. She decided to pursue a masters degree abroad because she wanted a program that combined research, design, and engineering components. Kalpitha started using Figma in 2018 and has sworn by the tool since then.  Highlights from the episode include: All things Figma: Despite the numerous design options available today, Kalpitha favors Figma above all others. She highlights her favourite parts about the tool, particularly emphasizing its web-based interface.Components on Figma: Kalpitha talks about the component feature in Figma and how it can keep designs consistent across hundreds of screens. She elaborates via an example where she shows how she easily updates all buttons across screens through linked components.Cross-team collaborations: Through a screenshare, Kalpitha takes us through Figma's development mode and how it makes it easier for designers to communicate with developers. The mode helps in providing precise design specifications, avoiding assumptions and misalignment. Tune into the episode now! Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 - About Kalpitha and her background in human-centered design 4:54 - Reasons for pursuing a Master’s abroad 7:39 - Go-to design tools 11:59 - Trusty resource recommendations for designers 15:23 - Figma: discovery and initial use 18:01 - Adobe XD vs Figma 25:17 - Screenshare: Figma run-through 27:48 - Pre-design research process, moodboarding tools 33:10 - Screenshare: Walkthrough of Figma components and Dev Mode 41:50 - Challenges with Figma 47:28 - Tips for budding designers 50:43 - Goodbye and thanks

Welcome back to another exciting episode of Down & Dirty with Dr. T! In this edition, Taapsi is in a conversation with Manisha Kapoor, the Founder and Director of CodersBee Education LLP, an organization that offers coding and AI classes to kids. Manisha was inspired to start CodersBee because she felt there was a gap between the traditional computer science curriculum taught in schools and the modern tools for teaching coding and AI. She's now on a mission to empower young minds through practical, engaging, and project-based computer programming and Generative AI education. ChatGPT 4.0 is Manisha’s got-to tool for a myriad of purposes. Highlights from the episode include: All things ChatGPT: Manisha tells us how she has incorporated ChatGPT 4.0 across virtually every facet of her business operations. This integration spans not only the strategic aspects of business management but also extends into the service-oriented dimension of CodersBee. “The kind of things that can be automated with them [plugins] are really helpful. In our day to day life, in our organizations, the reliability is more… we are more efficient now.”Plugins for the win: ChatGPT and its plugins have become an indispensable part of CodersBee's daily operations. By leveraging plugins like AAA Summarize, Diagrams, Code Interpreter, Image Editor, and QR Code Creator, Manisha has streamlined processes which help her save time and enhance the overall quality of their services. Personalized Courses: Manisha shows us how she uses ChatGPT to create course plans for her students. Illustrating through an example, she shows us how her finely tuned prompt helps her generate personalized course plans for each student based on their interests. This approach saves her several days in time compared to creating plans manually.  Tune in to the episode now! Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 - About Manisha and CodersBee 4:56 - A day in her life 8:28 - The most and least rewarding aspects of her job 11:05 - Tools she uses for work 16:27 - Conversational AI: Discovery and early uses 21:26 - Screenshare: Creating a personalized course 28:02 - Screenshare: All about Plugins 38:27 - What's the learning curve for someone who is new to plugins? 42:27 - Goodbye and thanks

Welcome to another episode of Down & Dirty and this time, Taapsi (Dr. T.) is in conversation with Guru Prasanna. Guru is a hardcore SaaSophile and a GTM fanatic. Guru kicked off his career at Freshworks, and since then, he's been living and breathing the SaaS life, and has worked with product-led, sales-led and enterprise-led GTM motions. As the current Marketing and Growth Lead at Bluecopa who oversees a team of three, Guru uses a lot of tools in his daily workflow. However, the tool that has remained a constant in his work life ever since he came across it is Whimsical.  Highlights from the episode include: All things Whimsical: Guru first came across Whimsical in 2021 when he saw his teacher use the tool and instantly loved it. Over time, this tool has become a cornerstone in his day-to-day work. With a detailed breakdown of his workflow, Guru showcases how Whimsical has become the epicenter of his ideation, project planning, content creation, and collaborative efforts. Mind Maps on Whimsical:  Guru finds Whimsical to be a great tool for someone who wants to put a structure to their thoughts and he often uses it to create mind maps for his projects. "I sort of do every single thing in Whimsical and Notion. Those two are my mind maps. One is for thoughts and the other is for expanding the thoughts." According to him, Whimsical “lets you flow down the idea” a lot easier and a lot more cohesive as compared to the rest of the players out there. Guru shows us step-by-step how he creates mind maps using Whimsical and even introduces us to Whimsical’s AI feature.Whimsical v/s Miro: While Miro offers similar functionalities, once Guru made the switch to Whimsical, he hasn’t gone back. So what is it about this tool that makes him prefer it over Miro? Guru breaks it down for us, providing a detailed insight into why this tool has become his unwavering preference over Miro. Tune in to the full episode now! Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 - Introductions 1:40 - A Day in Guru’s Life: Role and Responsibilities 2:37 - Tools and Tactics Guru Uses, Including Hubspot and Whimsical 5:10 - Deep Dive into Whimsical 8:10 - Screenshare Demonstrating Whimsical 15:03 - Collaborative Work in Whimsical 20:56 - Additional Features and AI Integration 26:21 - Pricing and Accessibility 29:02 - Discovery and Adoption of Whimsical 35:31 - Wrap-up and Rapid Fire Questions

Poocho is thrilled to bring you another episode of our podcast series, Down & Dirty, and this time, Taapsi is getting Down & Dirty with Priyanka Rakshit, a freelance Personal Branding Strategist and Consultant.  Priyanka specializes in writing copies for Coaches and CXOs in the education, life coaching, and healthcare sectors. She also works part-time as a LinkedIn Ghostwriter and Operations Manager at The Organic Buzz. Priyanka produces about 10 content pieces per day and the tool that enables her to do so easily is Perplexity.ai.  Some highlights from the episode: Perplexity.ai for research: “Data creates authority.” Priyanka swears by Perplexity.ai for content research and uses it almost exclusively. The tool's unique feature lies in summarizing the latest Google results on a given topic, ensuring that her content is always backed by current and reliable data. Perplexity v/s ChatGPT: While Perplexity's interface mirrors that of ChatGPT, Priyanka favors Perplexity for her research endeavors. Sharing her content creation process with us, she sheds light on the distinctive advantages each tool brings to the table. However, it's not just about strengths—she candidly discusses where Perplexity falls short and ChatGPT comes in to save the day. The Do’s and Dont’s of personal branding: “People like to talk to people. Not to [a] brand.” As a LinkedIn ghostwriter and personal branding strategist that has worked with over 45 clients, Priyanka emphasizes on the importance of building a personal brand in this day and age. Drawing from her professional insights, she shares practical and valuable tips for those looking to build trust and grow a community.  Tune in to the full episode now! Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co Chapters 00:00 - Introduction and Priyanka's Background 04:13 - Daily Work Routine and Team Management 07:18 - Tools for Personal and Business Planning 10:26 - Weekly Content Planning and Strategy 12:09 - Communication and AI Tools for Research 17:30 - Detailed Look at Perplexity AI and Comparison with ChatGPT 25:14 - The Impact and Future Potential of AI in Content Creation 28:59 - Efficiency and Strategy with Multiple AI Tools 31:22 - Advantages of AI in Scaling Business and Revenue 31:57 - Conclusion and Advice on Personal Branding on Linked

In this latest episode of Down & Dirty, Taapsi sat down with Syam S. Pillai, a digital marketing specialist and SEO expert with over 15 years of industry experience. Syam is the founder of three startups, including the innovative QHRS specializing in psychology and mental health consultation for kids and parents. He currently plays a pivotal role in the Kerala Digital Marketing Agency, catering to a diverse range of clients from industries like tourism, Ayurveda, e-commerce, hospitality, healthcare and more. ChatGPT is the tool of choice for this seasoned professional. Initially skeptical when ChatGPT was just a buzzword, Syam quickly became addicted to its capabilities after experimenting with its prompts. Highlights from the episode include: Learning the ropes: “There were many tools available pre-ChatGPT but nothing worked the way ChatGPT worked.” Syam shares how he came to know about ChatGPT and the avenues he explored to learn more about the tool. How ChatGPT changed the game: “It [ChatGPT] helps us save 50% of our time, efforts and money.” Syam reveals how this tool has transformed the way his digital marketing company operates. Creating Human-Centric Content with ChatGPT: As a digital marketer, Syam focuses on creating content that is “user focused, user generated and human-centric.” By prompting the virtual assistant to adopt specific copywriting standards, he has been able to generate high quality content that doesn’t sound AI-like. Role of a Digital Marketer in the AI Era: Syam believes that digital marketing jobs are here to stay and, while tools like ChatGPT play a crucial role in content generation, they are not a replacement for the expertise of a digital marketer. Tune in to the full episode to hear more about Syam's insights and experiences with ChatGPT.  Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 - Introduction 4:58 - A day in his life 12:12 - Tools he uses for his work 18:15 - How he discovered and learned about ChatGPT 25:19 - Screenshare: How he uses ChatGPT to generate content 29:11 - Screenshare: Special instructions he gives ChatGPT to sound more human-like 36:07 - Will the role of digital marketer still be relevant in the AI era? 43:50 - Where does ChatGPT fall short?

We’re delighted to present the next episode of Down and Dirty and this time, Taapsi is talking to Dhruhi Jain. Dhruhi is an early stage HR professional at Zecruiter Jobconnect and is also the co-founder and MD of MightyMorse, a company specializing in AR and VR. For Dhruhi, working for a recruitment company entails sending about a 1000 emails on average because, “As a recruiter, you become answerable to everyone, whether it is your client or candidate.” The tool that came to her rescue? ChatGPT.  Highlights from this episode include: Challenges before ChatGPT: Dhruhi talks about the challenges she faced in time management, particularly during bulk hiring and when releasing offer letters.ChatGPT in her daily tasks: She shares how she saves hours of manual work by using ChatGPT to create templates and, with a few tweaks, send customized emails to candidates and clients. ChatGPT keywords to find the right candidates: She shows us how she uses ChatGPT to generate keywords and refine her search on job portals like Naukri and Monster. How freshers can benefit from using ChatGPT: Being a few months into her first job herself, Dhruhi has a lot of insights to share that will be useful for any HR newcomer on their journey. Tune in to the full episode now!  Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 - Introduction 1:46 - A day in the life of an HR professional 8:08 - Most rewarding part of her work 12:27 - How did she hear about ChatGPT? 15:55 - Using ChatGPT in personal life 18:55 - Using ChatGPT for work emails 24:36 - Screenshare: Using ChatGPT in the recruiting industry 31:40 - Where can ChatGPT not be used?

Poocho’s in-house podcast, Down and Dirty, is back and this time, we are pleased to feature Anupriy Kanti. Anupriy is the current Product Design Manager at Infra.Market and has over 14 years of experience in Design wherein he has worked with brands like IKEA, Make in India and Discovery.  Anupriy is a self-proclaimed “tool agnostic'' guy who prefers to start with a general idea of what he wants to accomplish and then find the best tool for the task. So, what is it about Notion that makes him prefer this tool over all others?  Highlights of the the episode include: Designing with Notion: Anupriy follows every Notion update and is constantly thinking about how he can apply the new features to optimize his workflow. As a manager, he believes in introducing structured frameworks to sustain work culture and achieve success. His secret weapon? Playbooks - what he calls "living, breathing artifacts."Creating and Nurturing Playbooks: Anupriy's approach to creating playbooks is structured and interactive, making it accessible to a diverse audience. He believes that playbooks are not static documents. Instead, they should evolve and adapt to the changing needs of the team. He described the process as similar to gardening, requiring continuous care and maintenance by an editorial team to ensure its relevance and effectiveness.Notion versus Google: Anupriy compares the features of Notion and Google’s suite of tools like Google Docs and Google sheets.  He elaborates on the features, challenges, and advantages inherent to each platform.  Tune in to the full episode to find out how Anupriy leverages Notion as a dynamic platform for presenting structured and interactive information that optimizes team orientation and management. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 - Introduction 1:20 - A day in the life of a Product Designer 5:15 - How does Anupriy manage productivity and efficiency at work? 13:00 - Screenshare: His Notion playbooks 19:56 - Notion vs. Google Docs 22:47 - When did h discover Notion? 26:49 - Limitations of Notion 31:35 - How does he imbibe Notion into his work culture? 41:52 - Using Notion as a designer vs a manager

Poocho is back with yet another episode of Down & Dirty and our featured guest this time is Vivek Sundaram from Fyno. Vivek has over 5 years of core technical experience working at Oracle and Morgan Stanley. He also has 8+ years of Product experience working with brands like Hopscotch, CaratLane and FanCode. After 8 years of building and scaling B2C products, he is now building B2B SaaS with Fyno. So, what is the prime tool of choice for this seasoned professional? Say hello to Miro. For Vivek, this visual platform isn't just another application; it's an essential part of his daily workflow. He reveals that he keeps the Miro app open as a constant tab, using it extensively for brainstorming and planning. Highlights from the episode include: B2C to B2B: Vivek compares his experience working in the B2B space to his experience in previous roles in B2C. It's a fascinating exploration of how the dynamics change when you make the shift.Miro as a core tool: He puts a spotlight on Miro, highlighting how it lies at the very core of his product strategy process.Miro’s template archives: He talks about how Miro's rich template library has become an indispensable asset in his work process, streamlining his creative and strategic endeavours. Power of visualisation: Through a show-and-tell, he highlights a recent project that includes a comparison chart of multiple competitors created entirely within Miro that helps with strategic analysis and visualisation. Tune in now and watch the full episode to find out why Miro is Vivek’s best friend. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 - Introduction to Vivek Sundaram 1:49 - Working in B2C vs B2B 14:27 - Miro as a core tool for collaboration 20:51 - Screenshare: Exploring Miroverses’ template archives 30:56 - Screenshare: Power of visualisation using Miro 36:33 - Collaborating in Miro: Using comments 39:38 - Is Miro missing anything? 44:53 - Final words on Miro

In this episode of Down & Dirty, Omkar Mahimkar walks us through his creative process as the Lead UX Designer at Motilal Oswal. With a storied career spanning 18 years, Omkar has created sophisticated design solutions for brands such as Hungama, Pepperfry, and even the Kolkata Knight Riders! Omkar’s design tool of choice is Figma which, in addition to its seamless collaborative capacities, allows him to build an impressive library of design components to deploy rapidly across various projects. With all the tools out there vying for attention, Figma seems to have nailed the formula that empowers Omkar to gracefully walk the line between manager and designer. Watch our episode this week closely to get a deep dive into Omkar’s love for nested hierarchies and how Figma scratches his itch of designing “clean, consistent, and simple interfaces for high user satisfaction.” Tune into the full episode now. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 - Introduction 0:42 - A day in his life as a designer 2:23 - How does he divide his time between designing and managing? 3:26 - What is the most and least rewarding part of his work as a designer? 6:37 - What tools has he used over the years? 11:18 - How is Figma different from Adobe XD? 12:25 - What does Figma allow him to do well? 14:28 - Screenshare: He shows us his process of using Figma 23:03 - Screenshare: What is the importance of using templates and organisation in his work? 24:53 - Screenshare: What other features does he want to highlight in Figma? 32:24 - Where does Figma fall short? 40:21 - Who would he recommend Figma to? 44:06 - Final thoughts

“It [ChatGPT] will not take our jobs but it will make our job easier,” sums up this HR professional’s stance on the tool.  In this episode of Down and Dirty, we are delighted to feature Sapna Khurana, the current Head of HR at Exotic India. Sapna has over 14 years of experience in HR and is a keen advocate of using AI in HR.  Highlights from the episode include: AI in HR: Sapna is a strong advocate for leveraging AI in HR. She delves into how she incorporates GPT as a virtual assistant in her day-to-day tasks. She shares her thoughts on using AI, including ChatGPT, and discusses alternative options while keeping an eye on industry trends. Tools for Success: She also spills the beans on how she is using programs like iSkillBox and EngageWith to monitor teams, incentivize employees, and track retention and layoffs, all vital components of organizational development and employee engagement.  ChatGPT for Efficiency: Sapna walks us through her process of using ChatGPT to streamline research, set context, and save time. It's not just about quick access to information; it's about reliable information from trusted sources. Plus, she highlights its value in script development and workshop facilitation. Watch the full episode now to find out more about how Sapna is utilizing ChatGPT’s abilities in different areas of her work.  Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 - Introduction 4:44 - What does a day in Sapna’s life look like? 7:25 - What is she learning these days? 9:06 - What platforms/softwares does she use for her work? 11:35 - When did she first hear about ChatGPT? 13:17 - How does she use ChatGPT as a virtual assistant? 22:12 - Where does ChatGPT fall short and what does she do to counter that? 25:42 - How else is she utilizing ChatGPT? 27:51 - What advice does she have for HR professionals who are new to ChatGPT? 29:51 - What else would she like to highlight about ChatGPT to her peers?

We’re back with yet another episode of Down and Dirty and this time our featured guest is Jaiprakash Pandey, a seasoned content creator and author at SourceCAD. In 2016, Jaiprakash chose to leave behind his conventional job to dedicate himself fully to SourceCAD's innovative endeavours. Since then, he's been the cornerstone of SourceCAD, diligently curating courses and training materials for CAD enthusiasts, with a primary focus on AutoCAD, Fusion 360, Solidworks, and beyond. The highlight of this episode is Jaiprakash's firsthand experience with prominent online course platforms such as Udemy and Teachable where he creates, distributes and monitors the performance of his course materials online. Tune in to go behind-the-scenes and discover how and why these two platforms are only "good enough" solutions for what Jaiprakash wants to achieve in his content creator journey. Learn more about our user research shenanigans at Poocho - Website:  ⁠⁠⁠https://www.poocho.co/⁠⁠⁠ Blog: ⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠ LinkedIn: ⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠ YouTube: ⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠ Instagram: ⁠⁠⁠https://www.instagram.com/justpoocho⁠⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 - Introduction 0:47 - How did Jaiprakash get started? 2:13 - What made him switch from free YouTube videos to paid courses? 5:48 - How many courses does he have in cyberspace and who creates them? 7:48 - What does a day in his life look like? 11:15 - What are his biggest challenges as a content creator? 13:54 - Udemy v/s Teachable 20:24 - All things Udemy: personal experience, process, challenges, revenue 28:57 - All things Teachable: personal experience, process, challenges, revenue 41:25 - What platform would he suggest to other content creators? 45:29 - Goodbyes and Thanks

We’re delighted to feature Ashish Agrawal, the Director of Digital Marketing at Egen, on the latest episode of Down & Dirty.  Ashish boasts a vibrant marketing career of 15+ years, and was recently recognised by the World Marketing Congress as one of the ‘100 Smartest Digital Marketing Leaders’!  A brand loyalist through and through, Ashish has had SemRush in his repertoire for nearly a decade now. According to him, its powerful, multifaceted research and analysis capabilities make it a true “all-rounder”. Through a show-and-tell, Ashish reveals how he uses the tool to discover and monetize the right keywords so his business can get the most bang for its buck 💪. You don’t want to miss this episode, as one of the smartest digital marketing leaders out gives us an up, close, and personal look at how he uses SemRush to research, strategise, and drive optimal results for his clients, every time. Learn more about our user research shenanigans at Poocho -  Website: ⁠ ⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠ LinkedIn: ⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠ YouTube: ⁠⁠https://www.youtube.com/@justpoocho⁠⁠ Instagram: ⁠⁠https://www.instagram.com/justpoocho⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 - Introduction 3:19 - A day in the life of Ashish as a digital marketer 8:45 - Being a hands-on leader in digital marketing 14:27 - Which tools does Ashish use on a daily basis? 18:07 - Using Semrush as a digital marketer 20:00 - How did Ashish start using Semrush? 21:57 - Screenshare: Using Semrush at work 28:47 - Semrush vs. it’s competitors 39:52 - Newer features of Semrush 40:36 - Additional tools that Ashish uses

This episode of Down & Dirty features Amey Jesthnaik, a 22 year old software developer and self-proclaimed tech geek. Amey always has a finger on the pulse of the zeitgeist, closely following trends and staying on top of all the news in the tech world.  Like many other engineers out there, Amey has quickly discovered that ChatGPT allows him to work more efficiently and get more done, everyday. In this episode, he discusses various benefits of the ever-evolving language model like creating concise documentation to share with others, and debugging programs with ease.  He also uses ChatGPT in a crazy creative way to discover industry-relevant upskilling opportunities. Tune into the episode now to hear about how ChatGPT fits the role of a senior developer in Amey’s professional life!  Learn more about our user research shenanigans at Poocho -  Website: ⁠ ⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠ LinkedIn: ⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠ YouTube: ⁠⁠https://www.youtube.com/@justpoocho⁠⁠ Instagram: ⁠⁠https://www.instagram.com/justpoocho⁠⁠ Contact us: podcast@poocho.co Chapters: 0:00 - Introduction 1:06 - A day in the life of a software engineer 2:41 - What communication platforms does he use? 4:32 - What is the most rewarding part of Amey’s work? 8:16 - How did he learn about conversational AI? 10:12 - What was his first impression of ChatGPT? 11:33 - How did Amey test out ChatGPT further? 12:27 - Apprehensions using ChatGPT 14:22 - Screenshare: How does he understand codes through ChatGPT? 18:20 - What did he use before ChatGPT? 19:56 - ChatGPT for debugging 30:00 - How could ChatGPT be used as a senior developer? 34:40 - Limitations of ChatGPT 39:59 - Advice for budding software engineers using ChatGPT 44:44 - Closing off

The star of the latest instalment of Down & Dirty with Dr. T. is Anand Bongir, an accomplished UI/UX designer and the Founder and CEO of Sukratu Design based in Pune. According to Anand, his ultimate goal is to create a positive impact on the world through his designs. His go-to tool on the journey towards achieving this goal is Figma, which “changed the paradigm” for him with its smooth visual organisation and intuitive collaborative features.  But it’s not just the UX of the UX tool that got Anand hooked.  Check out the episode now and see how this designer-entrepreneur uses Figma to organise his designs, manage team work and also give his creative process a jumpstart.  Learn more about our user research shenanigans at Poocho -  Website: ⁠ ⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠ Blog: ⁠⁠⁠⁠https://www.blog.poocho.co/⁠⁠⁠⁠ LinkedIn: ⁠https://in.linkedin.com/company/justpoocho⁠ YouTube: ⁠https://www.youtube.com/@justpoocho⁠ Instagram: ⁠https://www.instagram.com/justpoocho⁠ Contact us: podcast@poocho.co Chapters: 0:00 - Introduction to Anand 0:55 - What does a day in the life of a designer look like? 2:10 - Thoughts on being a product designer 6:35 - How does Figma help designers? 7:07 - Tools used by Anand apart from Figma 13:37 - Anand’s discovery of Figma 14:12 - Screenshare: Anand’s workflow using Figma 18:33 - Screenshare: Anand’s go-to-features on Figma 24:10 - Use case: How Figma helps with collaboration 25:24 - Use case: How Figma helps Anand as a CEO 27:51 - Community feature on Figma 33:33 - Would Anand recommend Figma?