🎤Why did this Senior Product Designer plan her entire wedding on Figma?

This episode of Down & Dirty with Dr. T. features Shreni Dand —a design guru, strategist, and all-around creative powerhouse.

As a designer, Shreni has had quite an illustrious path with her background from IIT and MIT Institute of Design. She also spent 4 years at Zomato before she went on to become the Senior Product Designer at CoinDCX. Now, she is making health and wellness experiences at a stealth startup.

At her core, Shreni believes that good design can profoundly change how people interact with a product (or with each other). For building these experiences, her go to tool is Figma.

Highlights from the episode:

• Shreni’s approach to design: Shreni walks through her end-to-end design process from problem definition to delivery, including research, prototyping, user testing, design finalization, and analytics review. Despite facing challenges in finding representative users within the crypto industry, she thrives on the creative freedom and cross-functional collaboration that fuels her work.
• Figma for everything: Shreni finds Figma very handy and quick to create anything she's thinking of, which is why she uses it extensively for both work and personal organization. From organizing her weekly tasks to keeping track of workouts with her husband, Figma is her go-to tool for staying on top of everything.
• Designing 'Happily Ever After’: Shreni didn't just walk down the aisle—she strutted down her very own design runway. Through a screenshare, Shreni takes us through how she used Figma extensively to design and organize every aspect of her wedding in collaboration with her husband. She whipped up everything from stunning invites to a personalized wedding logo and even got down to the nitty-gritty with room layouts and seating charts.

• Learn more about our research shenanigans:

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• Chapters:

  0:00 Introduction and Shreni’s background

  2:29 Design process and challenges

  18:37 Enablers of great design

  24:36 Figma's advantages

  29:07 Screenshare: Using Figma to organize personal life and events

  39:23 Ease of use and shortcuts make Figma the go-to tool

  40:41 Areas for improvement in Figma