Poocho is thrilled to bring you another episode of our podcast series, Down & Dirty, and this time, Taapsi is getting Down & Dirty with Priyanka Rakshit, a freelance Personal Branding Strategist and Consultant.

Priyanka specializes in writing copies for Coaches and CXOs in the education, life coaching, and healthcare sectors. She also works part-time as a LinkedIn Ghostwriter and Operations Manager at The Organic Buzz.

Priyanka produces about 10 content pieces per day and the tool that enables her to do so easily is Perplexity.ai.

Some highlights from the episode:

• Perplexity.ai for research: “Data creates authority.” Priyanka swears by Perplexity.ai for content research and uses it almost exclusively. The tool's unique feature lies in summarizing the latest Google results on a given topic, ensuring that her content is always backed by current and reliable data.
• Perplexity v/s ChatGPT: While Perplexity's interface mirrors that of ChatGPT, Priyanka favors Perplexity for her research endeavors. Sharing her content creation process with us, she sheds light on the distinctive advantages each tool brings to the table. However, it's not just about strengths—she candidly discusses where Perplexity falls short and ChatGPT comes in to save the day.
• The Do’s and Dont’s of personal branding: “People like to talk to people. Not to [a] brand.” As a LinkedIn ghostwriter and personal branding strategist that has worked with over 45 clients, Priyanka emphasizes on the importance of building a personal brand in this day and age. Drawing from her professional insights, she shares practical and valuable tips for those looking to build trust and grow a community.

Tune in to the full episode now!

Learn more about our research shenanigans:

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Contact us: podcast@poocho.co

Chapters 00:00 - Introduction and Priyanka's Background 04:13 - Daily Work Routine and Team Management 07:18 - Tools for Personal and Business Planning 10:26 - Weekly Content Planning and Strategy 12:09 - Communication and AI Tools for Research 17:30 - Detailed Look at Perplexity AI and Comparison with ChatGPT 25:14 - The Impact and Future Potential of AI in Content Creation 28:59 - Efficiency and Strategy with Multiple AI Tools 31:22 - Advantages of AI in Scaling Business and Revenue 31:57 - Conclusion and Advice on Personal Branding on Linked