Poocho is back with yet another episode of Down & Dirty and our featured guest this time is Vivek Sundaram from Fyno.

Vivek has over 5 years of core technical experience working at Oracle and Morgan Stanley. He also has 8+ years of Product experience working with brands like Hopscotch, CaratLane and FanCode. After 8 years of building and scaling B2C products, he is now building B2B SaaS with Fyno.

So, what is the prime tool of choice for this seasoned professional? Say hello to Miro.

For Vivek, this visual platform isn't just another application; it's an essential part of his daily workflow. He reveals that he keeps the Miro app open as a constant tab, using it extensively for brainstorming and planning.

Highlights from the episode include:

• B2C to B2B: Vivek compares his experience working in the B2B space to his experience in previous roles in B2C. It's a fascinating exploration of how the dynamics change when you make the shift.
• Miro as a core tool: He puts a spotlight on Miro, highlighting how it lies at the very core of his product strategy process.
• Miro’s template archives: He talks about how Miro's rich template library has become an indispensable asset in his work process, streamlining his creative and strategic endeavours.
• Power of visualisation: Through a show-and-tell, he highlights a recent project that includes a comparison chart of multiple competitors created entirely within Miro that helps with strategic analysis and visualisation.

Tune in now and watch the full episode to find out why Miro is Vivek’s best friend.

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Chapters: 0:00 - Introduction to Vivek Sundaram 1:49 - Working in B2C vs B2B 14:27 - Miro as a core tool for collaboration 20:51 - Screenshare: Exploring Miroverses’ template archives 30:56 - Screenshare: Power of visualisation using Miro 36:33 - Collaborating in Miro: Using comments 39:38 - Is Miro missing anything? 44:53 - Final words on Miro