In this captivating episode of “Raw and Real Entrepreneurship,” host Susan Sly sits down with Matt Holland, CEO and co-founder of Field Effect, to delve into his remarkable journey in cybersecurity. Holland, who boldly decided to walk away from completing his PhD, shares his unique insights into the transition from academia to entrepreneurship. The conversation takes a deep dive into the nuances of bootstrapping a company, highlighting the challenges and triumphs of building a business from the ground up.   Listeners will be particularly intrigued by the discussion on strategic financial decisions, including when and why Field Effect decided to engage in a significant Series A funding round, successfully raising $30.34 million U.S. dollars. This episode sheds light on the importance of cybersecurity in our digital age and provides valuable lessons on resilience, strategic planning, and the power of believing in one’s vision.   Whether you’re an aspiring entrepreneur, a business veteran, or someone fascinated by the intersection of technology and business, this episode offers a wealth of knowledge and inspiration, showcasing the real and raw path to entrepreneurial success.   About Matt Holland: Matt Holland is a prominent figure in the cyber security industry, known for his extensive experience as an ex-cyber spy and successful entrepreneur. Currently, he is the founder and CEO of Field Effect, a cyber security company that provides powerful and complete protection for businesses of all sizes from cyber attacks. Founded in 2016, the company was bootstrapped by Matt and only recently brought on investors to the tune of $30 million. Prior to Field Effect, Matt co-founded and bootstrapped an intelligence tradecraft company called Linchpin Labs, which grew to become the commercial world leader at what it did. It was sold in 2018 as part of a bundled $200 million deal alongside partner company Azimuth.   Connect with Matt: Facebook @FieldEffectSoftware Instagram @fieldeffectsoftware LinkedIn @field-effect-software X @fieldeffectsoft YouTube @fieldeffectsoft Website https://fieldeffect.com/   About Susan Sly: Susan Sly is a Tech Co-founder, a tech investor, best-selling author, keynote speaker, entrepreneur, and host of the highly acclaimed podcast – Raw and Real Entrepreneurship. Susan has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and been quoted in MarketWatch, Yahoo Finance, Forbes, and more. She holds Certificates in Management and Leadership, Technology and Operations, and Strategy and Innovation from MIT. Susan is the author of 7 books. Her book project with NY Times Best Selling Author, Jack Canfield, made six Amazon Best Selling lists.   Connect With Susan: X @Susanslylive X @rawandrealentr1 LinkedIn @susansly Facebook @susanslylive Website https://susansly.com/ Join Susan's Insider’s List   https://susansly.com/insider/