Want to know how our friend Natalie Ellis from Boss Babe ran a super successful flash sale Black Friday campaign using a combination of social media chatbots and our email marketing campaigns?

If right now you're thinking that Black Friday is far away, just know that this strategy can work for any other holiday or promotion you decide to run throughout the year. It’s something you can rinse and repeat for anything that isn’t a big launch in your business. It doesn't require creating any new content, and if Natalie's story is anything to go by, it'll also be quicker and more profitable than anything you've ever done.

Shall we get into the good stuff?

SOME EPISODE HIGHLIGHTS:

(0:09) Join our FREE Facebook group.

(2:43) Did Natalie really sell something to Richard Branson?

(4:08) What did Natalie's Black Friday promotion look like?

(6:55) What was Natalie's strategy with her Black Friday promotion?

(9:11) How did Natalie implement our Black Friday email campaign?

(12:49) When did Natalie start to promote her offer?

(15:06) Why tell people what the offer is about (in advance).

(17:30) How did Natalie keep her audience warm?

(19:21) How to replicate Natalie's success with her flash sale Black Friday campaign.

(27:13) Subject lines of the week.

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What did Natalie’s Black Friday promotion look like?

Natalie’s main focus is her membership. While she has different levels to it, at the moment, you can only join annually for $997. But for her Black Friday/Cyber Monday promotion, Natalie opened the doors for people to join monthly at $97. Or, if they were already inside the membership, she offered a 50% off annual upgrade. She also had something for existing annual members, which was the chance to buy an additional bundle.

You can see here that Natalie created a segmented offer with the different types of people in her audience in mind. She put together different things for non-members, monthly members, and annual members that made them all feel seen and supported. It’s also worth pointing out that Natalie didn’t create anything new content for this promotion. Even with the bundle she offered her annual members, she put together existing content.

What we think Natalie did brilliantly here is to target the most profitable segment of her list - her existing customers. We see a lot of people putting together flash sales or promotions and ignoring the people who are already paying them money! So if you’re putting together an offer, what can you sell to your most profitable customers? These are the people who are going to pay you the most per head.

What was Natalie's strategy with her Black Friday promotion?

One of the biggest ways Natalie markets her products in the front end is through social media - mainly with reels on Instagram. She asks people to comment and then puts them through a sequence in their DMs. This is similar to an email sequence, but instead of being via email, it’s through people’s DMs, where the open rate is super high at about 90%.

So what Natalie and her team did for Black Friday was to combine their chatbot strategy with an email marketing strategy. For this promotion, Natalie wanted something that felt easy and fun, so she set out to make Black Friday her biggest and most fun mini-launch of the year. And something she'd never done in the past was to use an email campaign template. For the first time in her business, she decided to grab our Black Friday/Cyber Monday campaign, and (in her own words), she said the result was freaking phenomenal and...