The Email Marketing Show

How do you connect more deeply with your audience when sending out emails? Rob Marsh and Kira Hug from The Copywriter Club tell us all about the persuasive copywriting techniques that professionals use in order to build and maintain strong relationships with their email readers. And you can start using these techniques too. Straight away! Ready to take notes? SOME EPISODE HIGHLIGHTS: (0:17) Join our FREE Facebook Group.(2:27) Did Kira really eat a hamster once? (4:31) The importance of using your real voice.(7:36) The persuasion technique called LIKING.(12:41) The persuasiong technique called SIGNIFICANCE. (15:43) When should you add persuasion techniques to your writing?(17:38) Do persuasive techniques only work in email marketing?(18:47) The persuasion technique of ANCHORING.(20:35) Building trust with your audience. (21:45) Subject line of the week with Rob Marsh and Kira Hug.The importance of using your real voiceRob and Kira help people become copywriters or improve their copywriting skills, and a huge part of that is teaching people how to connect with their audience. Because if you’re not establishing a strong connection with your subscribers and are just throwing copy into the wild, people are going to ignore you!So the first thing we all need to do in order for people to feel the emotion coming through their screens when they read our emails is to create a brand voice that reflects the way we talk. That means not polishing yourself to sound like a super sleek marketer. Because who would trust that person? Instead, pull your own voice into the copy. And to do that, you want to almost imagine you're dictating an email to yourself. This also means not worrying too much about misspellings and grammatical mistakes. Because guess what? Most people won't notice. And those who will might reply back to point out an error, which is good for you because it creates engagement. And engagement with your emails tells Gmail and the other platforms that your emails are worth reading and responding to. In other words, you're increasing your credibility as an email sender! And that's why copywriters and marketers sometimes make mistakes on purpose in order to generate that engagement. At the end of the day, if you're delivering value, typos shouldn't matter that much. The persuasion technique called LIKINGRobert Cialdini, in his book "Influence: The Psychology of Persuasion" talks about the technique of liking. You help people liking you through exposure and repeatedly showing up and sharing personal details. This helps people connect with you.For example, we (Rob and Kennedy) do this by sharing personal facts about ourselves at the start of each podcast episode. And people tend to remember those about us. Another example is that Rob Marsh had a lot of responses when he shared about his mother passing away. Of course, it doesn't have to be something as deep as personal as that - the time he shared about giving up Coke Zero worked just as well. Sharing personal details helps you create personal connections, which is vital because people buy from people they like and trust.Evoking nostalgia and using pop cultureWhen it comes to sharing personal details, think about putting boundaries in place that you’re comfortable with so you don't suddenly feel completely vulnerable and exposed to the world. You might not be comfortable sharing something as deep and meaningful as...

What if your email marketing platform could do more than you think it can? What if there was a super simple way for you to do some things that sound very technical - and something that only big companies with huge budgets could do? Well, we're here to show you 6 amazing things that the best marketing email platforms can do (thanks to a little sprinkle of magic from us). Ready to have your mind blown and your business changed for the better? SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group. (5:18) Introducing our software - Automate Hero.(7:33) Tracking where your customers are coming from.(12:29) Showing people the right offers.(15:20) Creating urgency for every subscriber.(18:33) Offering hot leads the product they're after.(22:38) Targeting subscribers based on their browsing behaviours.(26:58) Increasing the consumption of your sales videos.(29:00) Want access to these tools? Join our membership The League. (33:27) Subject line of the week.Introducing our software - Automate Hero Automate Hero is a tool we created for our members inside The League that plugs into your existing email marketing platform and adds some technical capabilities that sound complicated but are really really easy to do. So here are the 6 amazing things that our members can do by using Automate Hero. 1. Tracking where your customers are coming fromThis is all about being able to know for sure how someone first came into your world and when and how they first became a customer by buying one of your products or services. Automate Hero gives you the ability to track this inside your email marketing platform. And it doesn't use pixels or cookies. Because we know those things are often inaccurate and not easy to use. Installing Automate Hero takes 10 minutes, and then it'll be up and running forever. But the key here is that you'll be able to track the information with accuracy. So if a podcast listener decides to download one of our lead magnets and then a month later joins our membership via a link in one of our emails, we can track that. Do more of what's working and stop doing what isn't! And this is really powerful because it allows you to accurately review your activity over a period of time and determine what's working in your business. If you relied on the data from the ads reporting platforms, for example, you'd never get anywhere because the numbers often don't even add up! As we always say, knowing what works in your business is key, so you can do more of what's working and stop doing what isn't. This is why, at the end of 2022, we stopped investing in our Instagram strategy. Because when we looked at the data, we realised that less than 1% of our members were coming via that route. So we redirected all that time, money, and effort into strategies that give us a return on investments. And knowing where people originally come from and when they buy is important because the buyer's journey is hardly a linear one. If someone becomes a customer years down the line, we'll still be able to track it!2. Showing people the right offersThe second functionality that Automate Hero allows your marketing email platform to perform is sending people the right offers instead of showing them something they already bought. So imagine

How do you grow your business by turning each and every client into two more? Today we share our proactive referral marketing strategy, which is something that will help you grow your business exponentially. Ready to go through the steps to do this? SOME EPISODE HIGHLIGHTS: (0:13) Join our FREE Facebook Group. (6:03) Creating a memorable hook.(8:59) Creating more memorable hooks.(12:32) Step One - planting the seeds.(17:43) Step Two - watering the seeds.(20:05) Step Three - asking for the referral.(22:14) Rewarding the referral.(24:09) Sending a gift that doesn't fit in a drawer.(27:30) Offering double-ended incentives.(30:12) Subject line of the week.Creating a memorable hook Having a referral strategy is a great way to grow your business, especially if you work with clients on a one-to-one basis or in small groups. If you have a service-based high-touch business that serves a small number of clients, this referral strategy works like a dream. But we're going to show you how to use this strategy that Kennedy's been using for his entertainment business for over 15 years for a membership, course, or programme as well. The first thing you want to do is to create a memorable hook for your products, services, or brand. For example, for our podcast (The Email Marketing Show) we have a tune that sticks in your head. It's annoying and simple, and that's done on purpose. Because that's the whole point of marketing - you want to create something that people will talk about.Creating more memorable hooksWith our podcast, we didn't stop at the tune. That's why we came up with a secondary memorable hook - Email Marketing Wednesday. It's so obtuse and weird (and purposely a bit crap) that it becomes memorable. It also allows to create some tension and conflict, which is memorable in people's minds. We don't disagree much on our show otherwise. While we might not agree on everything in business and life, there's no tension or friction between us - there's no real drama on the show. So we created some through a memorable hook. Also, at the start of each episode, we read out a fact about each other. And we know that some of these things stick in people's minds because they come up to us at events and tell us they remember! And having something that people remember about your product or your brand helps you create more referrals because it means they have something to tell their friends and family about. Another thing we do on the podcast is to play a game with our guests where one of us has to guess one true fact about our guest. It's something interesting to describe the podcast by, so think about giving people a pre-loaded 'script' to talk about you and your products or services. But memorable hooks aren't the only thing you need. If you want to grow your business exponentially, you need a proactive referral strategy. Your intention here is to turn every gig or client into two more. So how will you do that?  Step One: Planting the seedsThe first stage of Kennedy’s referral marketing technique is all about planting seeds. And you do that as soon as someone gets in touch to enquire about becoming a client. You ask them how they heard about you. And if they say they found you on the internet or via an ad, you act surprised and let them know that actually most of your work comes from customers recommending you to...

How do you create a sales spike during your launch? Do you rely on making the majority of your sales on the last day? What if we told you there's a way to generate not ONE spike but at least THREE during the launch of your new product or service? Genius copywriter Mara Glazer tells us how.If you have a membership, coaching programme, or course, you're going to want to take notes. Ready?SOME EPISODE HIGHLIGHTS: (0:14) Join our FREE Facebook Group.(4:05) Does Mara Glazer really hold the record for the most push-ups in her old high school?(6:31) Why you need 'copy choreography'.(8:51) Create a priority notification list. (9:41) Give them an idea of the price but don't tell them what it is. (11:30) Keeping people engaged during the pre-notification period. (12:33) Opening the doors. (16:37) Creating the last sales spike. (18:39) Using the 'micro-membership' concept and the 24-hours special bonus. (24:19) Subject line of the week with Mara Glazer.Why you need 'copy choreography'One of the things that Mara helps people with is launching programmes, memberships, and courses. And if you've ever launched anything, you'll know that most people tend to rely on a big sales spike or boost on the very last day. But if you get really smart and use what Mara calls copy choreography, you can create sales spikes throughout your launch - not just at the last minute. All you need to do is to ensure you have the right components in the right places. In other words, you want to think about the sequencing of events that need to happen (and in what order) to create more than one sales spike throughout your campaign.And that means your first step is to brainstorm the copy choreography before sending out your email campaigns. Makes sense, right?So here's what you do. Create a priority notification listOnce you've planned the sequence of events, you need to think about building anticipation with your audience before the cart opens. One way Mara does this with her clients is by creating a priority notification list that people can sign up for in order to be informed when the doors to the membership or course open for the first time. If you're launching a brand new membership, here you're giving people the chance to join as founding members and be grandfathered in at the best possible price. The key here is to encourage people to sign up for the pre-notification list by offering an awesome sexy bonus. This is how you create the first sales spike. Give an idea of the price but don't tell them what it isAnother great tip from Mara here is to give an indication of what's included in the membership but without giving an exact price. Instead, you can give an idea. For example, you could say that the price of the membership is less than a casual dinner with their best friend. This tells people that the membership is affordable and inexpensive. But the bonus is what will make them go ahead and buy. It's as if you were selling the bonus harder than the product itself by lifting it on a pedestal for the people who sign up for the pre-notification list. Keeping people engaged during the pre-notification periodThe pre-notification list is promoted for about 2-3 weeks. During this time, to keep people engaged and interested, Mara will send out relevant videos that help position the membership through email marketing and social media. Each video sits on its own page with an opt-in underneath to give people the chance to sign up

Social media vs email marketing. Is one better than the other? Want to know what we really think about all this? And yes, we might be a bit biased towards email, but there are specific reasons why we keep ditching social media platforms - want to know what they are? Let's find out! (0:32) Join our FREE Facebook Group. (5:10) We don't hate social media!(7:54) Why knowing your numbers matters.(10:36) Find out what your top sources are.(12:15) What is social media really good for?(15:18) Social media vs email marketing in action.(18:15) Don't have time for email marketing? Think again!(20:35) Do email marketing first.(22:53) Subject line of the week.We don't hate social media!We always get accused of being haters of social media. But we're not! We are on social media. Daily! If anything, we love hanging out in our free Facebook group. And we recognise that social media has its place (and its own set of rules) when it comes to making sales and growing your business.Some people may use email marketing to build their lists and tap into an audience, while others use it to nurture their community. Inside the private Facebook group for our membership, The League, for example, we discuss how people use our email marketing campaigns, and we help them refine their work. So we don’t hate social media - we actively use it. We even used to run a Twitter chat, and we've certainly dabbled with Instagram.But the only social media we use now is our Facebook group. And that’s because that allows us to nurture relationships and keep the conversation going. Facebook isn't an outbound platform for us. Instead, it's something that allows people to lean into us. We get to connect with the people who are excited about our work and want to come into our world to learn from us. Why knowing your numbers mattersHaving said that, we keep ditching social media platforms. We stopped our Twitter chat and don't invest in our Instagram as much anymore. And that's because of what the numbers are telling us. We always look at data to see what's working and what isn't. We track everything we do by using UTMs. These are bits of code that we add at the end of every link we share. So when people subscribe to our email list or become customers, we know how they came into our world. Can you say the same about your subscribers or customers? Where are they coming from? If you're a member of The League, we have some training on UTMs and tracking in the Battle Plans area. We even have some specific tools within our Automate Hero software to help our members track their numbers. (And it's all free!)Why does looking at data matter? Because if you know how people come into your world, you can do more of what's working. And if you don't, it means you're running blind. Without tracking, you won't know if you're moving in the right direction and towards your destination. Because you can’t fully rely on gut instinct to do that. You need to know for a fact that what you're doing is working. Find out what your top sources are In our business, we check our numbers every 90 days to identify the top 10-15 traffic sources that brought subscribers into our business. We...

Do you run live webinars and promote them through your email marketing? Have you ever thought about switching to automated webinars? Oh, the possibilities...You see - one of our members, Brad Brown, went from running two live webinars a week to an automated one. And here he shared the story of how he made $90k in the process. He not only increased his sales and profits but also smashed his ad spend and freed up his time to grow his business in different ways. What's not to love here? Ready to hear exactly what Brad did (and what you can do in your business)? SOME EPISODE HIGHLIGHTS: (0:19) Join our FREE Facebook Group.(4:23) When did Brad start using email marketing in his business?(9:11) What were the biggest barriers to email marketing?(10:24) Why did Brad join The League?(12:55) Switching to automated webinars.(18:16) Implementing other email campaigns.(20:34) The ONE action with the most impact.(22:28) What's next for Brad and email marketing? (23:14) Has email marketing taken over Brad's life?(25:26) Subject line of the week.When did Brad start using email marketing in his business?Brad and his business partner run an online coaching business where they help people become the best runners they can be - no matter whether they're new to running or they're professional athletes. When they first started, Brad and his business partner would travel around South Africa helping the organisers of a famous running race, and ten years or so ago, they ended up setting up a business together. Like many, they started with one-on-one coaching, but in order to leverage their time, they eventually built a training platform that connects with all the main running apps and created a community of engaged runners around the world. So when did they start with email marketing? Quite early on. Brad had a lead magnet that he used to grow his email list. From selling digital training plans that would be emailed out to runners, he built an online platform in late 2018 where he's been relying on email regularly and consistently. What were the biggest barriers to email marketing? Brad believes that, at first, he struggled with messaging. They were creating a lot of content (YouTube, podcast, etc.) and that felt a bit like bombarding their audience. They had no real strategy around selling through email marketing, and as a result, they dabbled with different promotions or webinars to find something that worked. Emails would all be live (broadcast and not automated) at that point and mainly around the YouTube videos that were published every week. The barrier was that nothing was selling on an ongoing basis. Why did Brad join The League?Before Brad joined The League, their business was purely event-based, which means they helped people train for events and marathons. But when Covid hit, people stopped training, and that brought the business to a halt. So Brad and his partner started looking at what they could do to grow while people couldn’t train for events.While focusing on the over-50s as a niche, Brad and his partner decided to run a live webinar. That became so successful that over the following two years, they delivered a staggering 60 live webinars, with the aim to accommodate the most time zones possible. And that meant they were up early in the morning and then late at night. The team was

What's the best email marketing campaign to get your customers to buy from you again and again? Well, we have a few. And the reason for that is that there are plenty of ways to increase the value of your customers. Want to get all the juicy stuff on this? Let's go! SOME EPISODE HIGHLIGHTS: (0:11) Join our FREE Facebook Group.(4:41) The segment of your audience you're probably forgetting.(6:30) Invest in your existing customers. (9:23) Why you need an email engine.(12:34) Why you need a customer engine.(16:16) How to increase the value of your customers through upgrades. (18:23) How to increase the value of your customers by offering other products.(20:53) How to increase the value of your customers through referrals or affiliates.(22:47) How will you encourage your customers to buy from you again and again?(26:15) Subject line of the week.The segment of your audience you're probably forgettingGetting subscribers to buy from you is something we all have to do and one of the most challenging things you'll have to do in your business. You need them to trust you and get to the point where they're ready to make that first transaction with you. And that requires effort. So the faster you can do it, the better. Because every day that goes by that someone isn't a customer yet, the more resistance they experience, and the harder it gets.But there's another segment in your audience that you need to put attention to. Because while it's not often talked about, you could be leaving a lot of money on the table if you ignore it. We're talking about your existing customers - the people who have already bought from you. Because now you want them to buy from you again and again.Invest in your existing customersIt's easy enough to think that once someone’s bought from you, you need to move on and find someone else. But this person has proven a few things to you. First of all, they've proven they have a credit card and are prepared to use it to buy online. But the most important thing they've proven is that they're happy spending money with you. So now they only need a little nudge to be able to buy more.Why? Because you built value and reputation with your customers - they already trust you. So they want to continue working with you because it's easier, less risky, and more enjoyable than having to go and find someone else and figure out if they can be trusted.So what's the best email marketing campaign to get your existing customers to buy more from you? There are a few campaigns you can use, depending on what option you choose. But let's talk about engines for a minute. Why you need an email engine You’ve probably heard us talk about our email engine before. It's the tool that helps us convert subscribers into customers. But we also have what we call a customer engine. To put this into context, we consider our membership The League our core product - our 'Rome', because all roads lead to it. What does that mean? That we want everyone on our email list to eventually become a member and get results through our membership. So in the most simplistic terms, our email engine is about showing people different offers to take a look at our core product.Once they join, people can see how simple and effective email marketing can be. Our members can grab campaigns and deploy them and see how fast and predictable their sales become. And as for us, we have the...

Can you use NLP for marketing to get more of your emails opened? This week we talked to Jon Benson from Copy Pro and EPIC Email about using NLP (Neuro-Linguistic Programming) in your email marketing to grab your audience's attention and get more of your emails opened.Ready to find out a handy trick or two to sell more and ethically? SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook Group.(3:00) Is Jon really allergic to pollinated fruit?(4:47) Who is Jon Benson?(6:47) What is NLP and why does it matter in email marketing?(8:15) Creating a pattern interrupt.(9:50) How to grab people's attention. (12:04) How to 'promote' in your emails.(16:50) How to create links people will want to click on.(19:26) You don't need to create new content all the time.(21:52) Subject line of the week with Jon Benson.Who is Jon Benson? Jon Benson is known as the person who invented the video sales letter and was the first to sell copyrighting software. Somewhere along his business journey, Jon also started thinking about ways he could apply the same NLP and persuasion tactics to emails. Known for successfully employing and teaching techniques such as pattern interrupt and future pacing, Jon introduced these concepts into the world of email marketing. And that's how EPIC Email was born. What is NLP and why does it matter in email marketing?But first thing first, what is Neuro-Linguistic Programming (NLP)? Jon sees NLP as a tool to help you make sales. It's based on the idea that human beings can be persuaded to take action through simple language commands - all without being manipulated.We all know that the word 'manipulation' has a negative connotation, but it’s not necessarily bad. Parents 'manipulate' their children into eating their vegetables all the time after all! For Jon, selling is the art of ethical manipulation or persuasion, and NLP is a building block for that.Creating a pattern interruptOne of the things we have to do at the beginning of every sales conversation (no matter the medium) is to grab attention. Because without the attention of your audience, you’re shouting into a void!When it comes to emails, grabbing attention is not as active as it would be if you were standing on stage. So to grab the attention of your subscribers and get them to pay attention to your emails, you want to create a pattern interrupt.Jon will typically start an email with just one or two sentences that either seem out of place or that direct someone into something they’re not normally used to seeing in an email. For example, an email that converted well for Jon started with the phrase “Look around your room”. That’s not a request – it's a command.How to grab people's attentionThe idea here is that you can use words that create patterns where you engage someone’s mind without them knowing you’re doing it. This is NLP, and it works because it's unusual - it's not something you tend to write at the start of an email.  Another email starter Jon used in the past is “What’s the one thing you remember the most about your father?” So it's all about starting your emails with something interesting or a story, so people want to click on the email and read more.What we just described with this idea of grabbing your...

Do you feel confident about your email marketing automation strategy? In the work we do, we see people make some common mistakes when running email campaigns, which is why inside our membership The League we teach people how to make their email automation simple by using something we call the email engine.Want to find out more about it? SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group.(3:54) Mistake: Not doing email automation at all.(5:56) Mistake: Not testing your emails live before automating them.(7:17) Mistake: Creating email sequences around different products.(9:55) Mistake: Building complicated email marketing automations.(11:55) Mistake: Spending too long building automations.(14:09) Mistake: Not having a Welcome sequence.(15:57) Mistake: Keep doing things that aren't working.(17:48) Mistake: Rushing through the process of building your email engine.(19:17) Mistake: Not checking the performance of your automations.(23:09) Subject line of the week.Not doing email automation at allThe first mistake we see people make is to not use email marketing automation at all and only send live broadcast emails instead. If you do this, you're missing out, because more than 80% of the sales across our entire business come from email automation. So if you don't have a sequence of emails that automatically goes out to present your core offer, you're leaving significant money on the table. You want to make sure you build email campaigns to introduce your product or service. That's so people know what your core product is and you can make the best possible offer to every single person who comes into your email system. But in order to do that, you need to use email marketing automation. Not testing your emails live before automating themThe next thing you need to do is to test your emails live before you automate them. This may sound contradictory, but it's not. Because what you want are automated email marketing campaigns that turn subscribers into customers, turn customers into repeat customers, and bring old clients back. And you want these things to happen fast.But before you take an automated campaign and include it in your email engine (for every single new subscriber to go through it) you want to be sure it works. Because let's face it - not all implementations are going to work for all businesses all the time. So it’s important you take the campaigns we have inside The League, run them to ensure they work (with your audience, your offer, and your setup), and only then automate them and add them to your email engine. Creating email sequences about different productsAnother mistake we see is marketers put email campaigns together and keep switching between products, with one campaign about one product, the following one about something else, and so on. But switching between products is the least efficient way of using email automation. What you want instead is to have a series of campaigns that promote the same product. For example, if someone joins our email list, we may launch a campaign called The Overture (which introduces our core product), and if people don't buy, we then run another campaign about the same product....

Facebook group, email list. Can you use one to grow the other? We certainly did. And here's exactly how we built our email list to make the first $100k+ in this business in 12 months using a FREE Facebook group. Want to know how you can do that too in your business? Let's dive in. SOME EPISODE HIGHLIGHTS: (0:15) Join our FREE Facebook Group.(3:53) Our Facebook group - how we started.(6:41) Our Facebook group - how we captured people's attention.(10:36) Stop doing things that aren't working.(12:34) Why we created a traffic loop.(14:53) Try different types of posts.(17:27) Your Facebook group is full of your ideal clients!(19:47) Use traffic loops to make more sales. (22:31) Check out our new course - Group Loops.(24:45) Subject line of the week.Our Facebook group - how we startedWhen we first started our business, we thought having a Facebook group was a cracking idea. And the reason for that was (and still is) that we wanted to leverage Facebook’s massive audience. Because there are billions of people on the platform! And we wanted some of those people to see our offers. Back then, we couldn't afford to pay for ads though. And in order to do what we do, we had to build our email list.So we started a free Facebook group. Then we bought a bunch of courses to learn about the conventional wisdom that other people were teaching. We even put a member of staff in charge of our Facebook group. But the whole thing just failed. Our Facebook group was tumbleweed – a ghost town. People weren’t joining, there was no engagement, and the Facebook group wasn't doing anything for us.Of course, we didn’t want to have a Facebook group for the sake of having one. We wanted to leverage the algorithm by genuinely doing what Facebook wants to do. And that's to attract people to communities and keep them on the platform. We wanted to leverage Facebook to build an email list. So what we're sharing here is how to create and run a Facebook group that helps you get people onto your email list and make sales.Our Facebook group - how we captured people's attentionAt first, we couldn’t get the Facebook group to work for us. People simply wouldn't engage or post. So we gave up. But then we realised that in the previous 18 years of running various businesses, we'd never been able to make a lot of conventional wisdom work for us – certainly not around email marketing. And the same happened with Facebook marketing.So we decided to figure this Facebook group thing out ourselves. We needed people to join our email list and having a Facebook group seemed to be the only thing that would allow us to do that for free and at scale - in a way that would bring in people consistently and could be scalable. Unfortunately, we didn't have the luxury of having a large email list that would allow us to launch a Facebook group and make it popular. We were at a disadvantage there. So Kennedy took on this task - he made it his obsession to figure it all out. He started out by making two posts every single day, even if at first he was shouting into the void because the community wasn't engaged. Often, Kennedy would post twice a day and get no responses. But he kept going. And it wasn't until we hit 100 members that people started to comment. When we hit 300 members, people started to post themselves, and that was a real milestone. We...

What's the secret to building email lists in less time? Well, it's easy. If you want to save money and time with list building, you need to use Traffic Loops. Want to know what that's all about? Let's find out! SOME EPISODE HIGHLIGHTS: (0:11) Join our FREE Facebook Group.(5:22) You need both social media AND an email list to grow an audience.(7:48) Social media and email marketing amplify each other.(10:44) Make sure people see your offers at different times and in different states.(12:04) How traffic loops increase engagement.(14:16) People buy when they're ready - let them go!(16:43) When you use traffic loops you can sell more in your emails.(19:21) Grab our new course - Group Loops.[INSERT LINK](20:04) Subject line of the week.You need both social media AND your email list to grow an audienceWe used to think that social media is what you need in order to build an audience. Then somehow you move people to your email list and sell them things. The problem is that we used to see this relationship between social media and email marketing as a one-way road when in reality it's a two-way road. What do we mean by that? That the best way to build a big social media following is to leverage your email list. It's a loop. Your email should be helping you grow your social following, and your social following can help you grow your email list.Think about it. Sending an email is the best way to send traffic to anything – not just your sales page, but your podcast, your social media, your webinar, or whatever you’re trying to enhance. The absolute best way to build a social media following is with an email list. And the best way to build an email list is from the traffic that includes social media. So as you can see, this becomes a lovely circular relationship where one element supports the other and helps you deepen the relationship with your audience. That way, you get to become a three-dimensional influencer, personality, or business to follow.Social media and email marketing amplify each otherWhen you do that, email amplifies social media and vice-versa. So if you’re launching a new programme, for example, you’ll post about it on social media and then also send emails to your list. That means you're minimising the chances of someone in your world missing the fact you’re launching something. And yet, how many times have you launched and promoted a product or service, and within a matter of days or weeks someone got in touch to say they missed it? It happens. Because the social media algorithms didn't show someone your posts on a particular day. Or maybe that person didn’t see your emails. So your job is to do both – social media and email. Because one amplifies the other.This is getting more and more important as we’re seeing the cost of getting people into our world skyrocketing through the price of advertising. Even organic growth is difficult – it’s now a lot harder to get your posts seen by a good number of people. Both the financial cost and the cost of your efforts are increasing.Let’s say you’re running ads to get people to join your Facebook group. That money is now spent, and there’s nothing you can do to recoup it unless you keep that effort and impact going by creating a loop. In other words, you want to keep this process in momentum and give it motion. And the way to do that is by moving someone who joins your social media onto your email list.Also, when people come through a lead magnet, a freebie, or sign up to your email list to get your newsletter, you...

Is there a link between Facebook Groups, webinars, and email marketing? Can they all work together? We asked League member Matthew Huntington from the Behaviorist Book Club how he used his Facebook group to welcome new members and convert them into paying customers following our advice. Matthew's story is phenomenal. He went from hardly being able to afford a monthly membership to hiring his first member of staff. After joining The League, he made some simple changes to his business that created a massive wave in results. (And in case you're wondering, we're talking about money and sales here!) You're going to want to take notes here! SOME EPISODE HIGHLIGHTS: (0:24) Check out our brand new course - Group Loops. (4:03) Why did Matthew decide to join The League?(7:50) Matthew's mind-blowing results with his Facebook group from using Group Loops.(11:20) When did Matthew first get started with email marketing?(12:24) How does Matthew feel about his Facebook group compared to how he felt before?(14:44) The ONE action Matthew recommends you take in your business.(16:31) What are the next steps for Matthew in his email marketing?(20:10) Does Matthew feel like email marketing has taken over?(22:11) Grab our new course - Group Loops. (23:23) Subject line of the week.Check out our brand-new course Group LoopsBefore we get into Matthew's story, we want to tell you about the course he used that was directly responsible for his success. It's called Group Loops, and it's our brand new programme. It’s a full multi-module course that gives you everything you need and allows you to build an incredible Facebook community to help you grow your email list and make more sales.In this course, you'll find everything we’ve learnt, honed, and refined over time to build our own Facebook group with thousands of members, make six figures in sales, and gain thousands of subscribers on our list. The programme includes everything that works and cuts out everything that might be conventional wisdom but just doesn’t work. It’s available right now, so if you want to check out the details and build a Facebook group without having to pay for ads, here's the link. Why did Matthew decide to join The League? Matthew Harrington has been in our membership for about six months. After trying out a few other memberships, he decided to stick around with us, and he's now in for the long haul! Matthew educates behavioural analysts and therapy professionals to continue their education. His primary product is a membership (a research library with resources, in fact), but he also has courses that funnel into his membership.We remember a post that Matthew shared in our...

What does the future hold for email marketing? What's going to happen in the next year and beyond? As we crack open this brand-new 2023, let's go and find out. Here are our predictions for email marketing in 2023.  Be warned - some of these things might change the way you view your marketing. Ready to get planning for an explosive 2023?SOME EPISODE HIGHLIGHTS: (0:13) Come and talk to us inside our FREE Facebook group.(4:07) The importance of having a direct line with your customers.(8:32) The tech in email is going to improve.(10:07) AI writing tools will get smarter.(14:17) Readership of email on mobile devices is going to continue to grow.(15:10) More businesses will make email marketing their top priority.(17:38) The introduction of algorithms for individual inboxes.(19:38) People who don't take email marketing seriously will be left behind.(21:04 ) Want to learn how to make email marketing work for you in 2023 and beyond?(21:38) Subject line of the week.The importance of having a direct line with your customersThe first shift we see happening when it comes to email marketing in 2023 is the fact that having a direct line with your customers is going to become more important than ever. Why? Because the social media algorithms are going to continue to throttle organic reach in favour of ads, which are getting a lot more real estate on those platforms. Advertising costs continue to increase because social media platforms have limited space and inventory to display ads. With more and more businesses advertising and usership going down as people switch to other platforms, we've definitely seen a huge shift over the past few years. Take Facebook, for example. We all used to see a lot more posts from our friends and only a few ads from big companies. But now the balance has tipped in favour of ads because that's how the platforms make their money. And the reach for organic social posting is pitifully low.  We knew it was tough before, but if you put great value out there, back then you could go viral. And if you decided to run ads, the return was a lot higher. Still, not as high as the return for email marketing, which is about $80-$90 for every $1 you spend. So having that direct line where you can talk to your customers through a channel that you own (email) and lands directly onto their phones is going to be super important.  There is no scalability issue with email marketingIn a nutshell, with demand for advertising being at an all-time high, social media has become an unpredictably unscalable business. But there's no scalability issue with email because every single person who is on your list can have a one-way conversation with you. You have as much space in their inbox as they’re willing to give you. At any point, they can choose to unsubscribe, but until then, you can have a back-and-forth conversation with your audience.  The tech in email is going to improve Another prediction for email marketing in 2023 is to do with tech. In the next few years, technology is going to allow us to put more and more interactive elements into emails, such as surveys and videos. And it's going to become more accessible too.As a result, more people are going to be attracted to the world of email marketing because of the Shiny Object Syndrome phenomenon. In fairness, email hasn't evolved much from a tech perspective for a long time - not much has changed in terms of what's possible. So the changes will come in. But we're not convinced that the advancement in tech is going to be a...

What a year 2022 has been! We have loved delivering the Email Marketing Show week after week, and for the last (Email Marketing) Wednesday of the year, we thought we'd share some of our favourite moments from this past year. There were too many to choose from, but we're sure you'll enjoy the little snippets we've chosen for you. In fact, we absolutely dare you to listen to this without laughing along and experiencing FOMO (if you're not a League member just yet). Enjoy! (And if you have any favourite bits, come and tell us in our Facebook group or on Instagram!)SOME EPISODE HIGHLIGHTS: (0:09) Want to make your sales from your email marketing? Grab our Click Tricks.(1:23) 12 Things That We Use On Stage That Help Our Email Marketing.(2:32) Grab people's attention and generate engagement to keep people's attention.(4:59) Tell stories and paint pictures in people's brains.(6:54) How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)(12:54) Why you need to get back to your email marketing (if you've fallen off the wagon).(15:01) Comedian’s Secrets to Storytelling - With Kevin Rogers.(17:50) The joke formula in comedy (and marketing).(21:19) Tell Me You're A Member Of The League Without Telling Me You're A Member Of The League.(22:52) They have fresh ideas, templates, and an automated email engine. (23:52) They get excited about Email Marketing Wednesday. (26:07) People are in a love square with Rob and Kennedy and get told off for saying they have a small list.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 12 Things That We Use On Stage That Help Our Email MarketingWe opened up with some snippets from episode 12 Things That We Use On Stage That Help Our Email Marketing. This is a particular favourite of ours as we talk about some of the strategies that we use in our other careers as a Stage Hypnotist (Rob) and a Mind Reader (Kennedy) that also impact our email marketing. We teach (and do) psychology-driven email marketing, and there are things that we do on stage that we directly apply to our email marketing. Here are some snippets from the episode.Grab people's attentionWith your email marketing, you want to ensure you have the attention of your audience, just like we do on stage. If you don't have people's attention at the beginning of the show or at the start of your relationship with your subscribers, they’re going to talk all the way through (at a show) or not pay attention. And you don't want that – you want their attention.So how do you do it? First of all, you show up with something that’s attention-grabbing. In the world of email marketing, this is done by giving people a promise when they first opt-in and making sure you deliver on that promise. And the first thing you have

Do you have an email marketing strategy plan or do you write your emails with no planning? If that's the case, then you want to find out how we plan our email campaigns quarter by quarter based on the offers we are promoting to various categories of people AND on the financial goals we set for our business. Ready to see your email marketing take off? SOME EPISODE HIGHLIGHTS: (0:09) Want to make your sales from your email marketing? Grab our Click Tricks.(4:27) Why do you need an email marketing strategy plan.(5:52) The importance of a quarterly planning meeting.(8:43) The three types of people you want to promote to.(10:00) Why run different promotions to different types of people?(11:34) What does 'promotion planning' mean to you?(16:01) Why 'surround the market'.(16:47) Link your promotion planning to your financial goals.(17:56) Want to find out more?(18:55) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why do you need an email marketing strategy plan? We're always looking at ways to speed up how much time we spend on email marketing because even though email is the highest-earning sales activity you could ever do in your business, you still want to do it more efficiently and in less time, so you can focus on the other things you enjoy doing.This is where having an email marketing strategy plan comes in. Because you don't want to just sit down and write an email without having thought about it in advance. If you do that, you'll end up spending way too long thinking about it. Instead, you want to make sure you separate the activities of thinking and doing. You need to do these two things at different times because these activities use different skills and (in the physiological sense) they use different parts of your brain. Planning and thinking strategically are different from being in 'doing mode'. And you may feel like you're great at winging it - that you're good at improvising and being flexible. But when you do that, you're slowing yourself down. The importance of a quarterly planning meetingEmail marketing is one of the main pillars when it comes to the marketing activities in your business, and it should always direct people to the same one thing you're promoting across all your channels. The way to make this happen is by having a quarterly promotion planning meeting. We suggest you host this in a different place than where you normally work, if you can. If it's just you, it could simply be a different desk or area of the house. Or if you have a VA or a small team (a social media person, someone running your operations, someone in charge of your customer service, etc.), this is a meeting with all the people in these roles. And once you have all the skillsets represented in the room, you go ahead and plan the promotions you’re going to run across all channels in the next quarter.The way we do this is by opening our calendar (we use the...

Bonus: Stupid Festive Quiz

Did you know there are only THREE email marketing campaign types you'll ever need to know about and use in your business?That's right. Inside our membership The League we have more than 30 email campaigns that our members can literally copy and deploy in their own businesses. But they all come down to these three main types. And once you understand these, you'll see your emails in a completely new way. Ready to find out more? SOME EPISODE HIGHLIGHTS: (0:10) Want to make your sales from your email marketing? Grab our Click Tricks.(4:48) The only THREE types of email marketing campaigns.(6:13) Examples of functional campaigns.(7:30) Collect testimonials and get paid on time. (9:33) Direct sales campaigns.(10:44) How to sell in a valuable way.(12:19) The advantage of running different direct sales campaigns.(13:06) Content-led campaigns.(15:31) Want access to all our email marketing campaigns? Join The League.(17:31) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. The only THREE types of email marketing campaignsRunning email marketing campaigns can seem overwhelming and complicated. But at a basic level, there are only THREE types of campaigns you'll ever need in your business.And they are: Functional campaigns.Direct sales campaigns.Content-led campaigns.Examples of functional campaignsFunctional email marketing campaigns are those that relate to the core functions that need to take place in your business.For example, you'll need some sort of funnel campaign that delivers your lead magnet when someone opts in to download it. When you run a campaign of this type, you don't just want to deliver the product - you want to do it with purpose. You want to remind your subscribers about the value they're going to get from your download. They were so excited to get your lead magnet that they gave your their email address. Now your job is to remind them of that excitement and that value - tell them how implementing your teachings will help them solve the problem they might have, for example. This email delivery sequence marks the start of building a relationship with people, and that's super important. Collect testimonials and get paid on timeAnother functional email marketing campaign you can have in your business is one that helps you collect testimonials. Why have a campaign for this? Because you want to systemise and automate the process of reaching out and getting testimonials that you can then use to sell your product to other people. Doing manually isn't very efficient - you might forget to ask, or too much time will have passed. So you need to have an automated process to reach out to your existing customers to ask for testimonials, and a campaign will help you do...

Want to know how to increase the open rate of your emails? We talked about open rates before. And you'll probably already know that we believe they're wrong. But regardless of what the data says (and whether it's right or wrong), you still want people to open your emails.So how do you do that? Here you go.You're welcome! SOME EPISODE HIGHLIGHTS: (0:11) Want to make your sales from your email marketing? Grab our Click Tricks.(5:23) Why your open rates are wrong.(10:12) Your reputation is what gets people to open your emails.(15:00) Create compound curiosity and use open loops.(18:54) Write shorter emails.(20:15) Be regular and become a habit in someone's life. (25:48) Remove benefits from your subject lines.(28:41) Build a list of people who want to read your emails.(31:12) Vary the lenght of your subject lines and break patterns.(35:36) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why your open rates are wrong We’ve been talking for years about the fact that open rates are wrong, and now we're telling you how to improve them? Don't worry - we haven’t changed our minds. Generally speaking, open rates are wrong - they might be higher or lower than whatever number you see in your email marketing platform. It's probably lower, but it's hard to tell.And you certainly should never make any decisions at the back of an individual subscriber opening (or not opening) an email. Because the technology used to track open rates is flawed. Some platforms (like Apple) tend to mark all emails as open and others (like Android) mark them all as unopened. So you can't trust that number.But what you can do is look at the overarching number of emails sent over a certain period of time and work out whether the open rate was up or down relative to the previous day. Open rates are consistently inaccurate, but they're incorrect relative to one another. Having said that, if you notice your open rates have gone up over the last few months, it may not mean you're doing something brilliantly. It could be because everyone's open rates have gone up in the reporting over the past few months. This is simply a change in the number displayed by your email platform - it doesn't mean more people are opening your emails.But while we don't want to pay too much attention to that number, we do need people to open our emails. So let's talk about the strategies to your subscribers to do just that, regardless of what your open rates say.  Your reputation is what gets people to open your emailsThe first thing we want you to realise is that what gets your emails opened is not your subject line – it’s your reputation. And the evidence of that is in the fact that if you get an email from a friend or family, you’ll open it – regardless of what’s in the subject line (or even if that’s empty). But if the email comes from a source that doesn’t sound trustworthy or beneficial to you, you'll leave it (and might

Want to find out how League member Aiden O'Sullivan made over $10,000 using our price increase email template? That's right - Aidan, who is an entertainer magician by trade and also supports other entertainers, implemented our Price Hike campaign and made £9,000 in just a few days. Want to know how email marketing changed his business and his life? If you're stuck in the hustle and the day-to-day grind and want a more predictable, automated way of getting leads and sales in your business, check this out! SOME EPISODE HIGHLIGHTS: (0:12) Join our FREE Facebook group.(4:07) When did Aidan start using email marketing in his business?(7:28) The first change Aidan made when he joined The League.(9:34) What gap was Aidan trying to fix with email marketing?(12:00) The first thing Aidan implemented when he started email marketing.(14:02) Implementing systems to support his email campaigns.(16:14) The amazing impact of running the Price Hike campaign.(20:20) The ONE action that had the most impact on Aidan's business.(21:48) Aidan's future plans with email marketing.(24:23) Subject line of the week.When did Aidan start using email marketing in his business?Aidan started doing email marketing just over 18 months ago. Before that, he had an email list but had never done anything with it. In fact, at the time, Aidan thought that email marketing was spammy! Plus, being a magician and entertainer, it'd never occurred to him that he could use email as part of his marketing strategy as a tool to help him book more gigs. At that point, his biggest barrier to getting started with email marketing was working out what to say to his subscribers other than just asking people to book his gigs. He didn't know how to come up with interesting topics that wouldn't annoy people. He was far from thinking that people could actually enjoy receiving emails, so he was mainly using social media. The first change Aidan made when he joined The LeagueWhen he first joined The League, Aidan started sending emails out to his list regularly. The switch for him was understanding how he can provide entertainment to his audience even when he doesn't have anything to sell. And that's something Aidan didn't even think was possible - being in 'entertainment mode', wasn't something he associated with email marketing. But he managed to overcome the mindset hurdle that made him believe that emails were spammy and annoyed people. Once he joined our membership, Aidan realised that email marketing could be done in many different ways. And it's not about sending an email and hoping for the best! Now Aidan enjoys experimenting and playing with new ideas and seeing things work from different angles. This is what got Aidan's attention and curiosity at first. He knew that email marketing was something he wanted to try and make work for his business - he appealed to Aidan as a project he could get involved with. What gap was Aidan trying to fix with email marketing? Before he started using email marketing, Aidan didn't have enough leads coming through in his business. He had people on his list who had opted in to hear from him, but no one was booking him. So at first, Aidan started exploring email marketing as a way to be more productive, rather than simply sitting back and hoping sales would come through. With a coaching side...

How do you run a business with profit? Because let's face it - a business is there to make you money. And yet, there's so much 'advice' out there that we think is probably holding you back from making a profit. Basically, you've been lied to. And we're here to expose these lies and tell you exactly what's stopping you from making money in your business. Ready to have your mind blown? SOME EPISODE HIGHLIGHTS: (0:14) Check out our Black Friday sale here (offer valid between Black Friday and Cyber Monday 2022).(3:53) Lie 1: The job of your business is to make SALES.(7:21) Lie 2: You need to stop being salesy.(11:36) Why you should sell hard.(14:25) Lie 3: Bro marketing is the way forward.(16:47) Why deadlines, bonuses, and novelty work.(18:33) Lie 4: It's too salesy!(20:50) Measure your EPSPM.(22:50) Lie 5: People leaving your list is a bad, bad thing!(25:51) Subject line of the week.Check out our Black Friday deal!If you're reading this between Black Friday and Cyber Monday 2022, go and check out our amazing Black Friday deal! Lie 1: The job of your business is to make SALESWe know a lot of people who start their online businesses based on a hobby or passion they have. The intention is maybe to be able to work less and spend more time with family or retire early. But what a lot of people don't anticipate is that once you start the business, you actually have to run it. That means ensuring your business makes a profit, which is the one and only job your business has. And the only way you can make a profit is by offering products or services to your marketplace of higher value than what they’ll pay. In other words, you have to offer something really valuable.Because your business needs to make a profit sustainably. And to do that, you need customers who love buying from you. They know that every time they spend money with you, they’re going to feel good and have a great outcome. And if at any point that stops happening, they’ll stop buying. So your job is to treat your customers well and give them value.But the key thing to remember here is that the job of a business is not to make sales – it’s to make a profit, which means you have to sell things for more than they cost.Lie 2: You need to stop being salesyWe see this piece of advice all the time – stop being salesy! But if you’re not selling, what are you doing? Because everything you share (your content, your emails, etc.) needs to always be moving people towards buying.Of course, you don't want to send the same emails over and over asking people to buy your stuff. But what you do say in your emails needs to move your audience towards the product you're selling. Otherwise, it means your emails are just a distraction - a shiny object that’s distracting people from buying from you. And if you’re a business (and not a hobby) you need to sell.Take us, for example. We truly believe that what we offer inside our membership The League works. If you stopped doing anything else and only used what we teach you, we're confident you’d make more sales more predictably and generate more income. That’s the reason we sell – because we believe that our product makes a difference.And this is...