Can email marketing help grow your business and make more money? What if you have a membership? And what if you help people in teaching and education? Yes, yes, and yes! So let's hear it from our client Cheryl Hatch from Preschool Plan It, who implemented only two of our email campaigns and increased her membership conversion rate by a whopping 84%!

And there's a lot more to come for Cheryl.

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SOME EPISODE HIGHLIGHTS:

(0:22) Join our FREE Facebook group.

(3:13) Who is Cheryl Hatch?

(5:58) When did Cheryl get started with email marketing?

(7:37) What was Cheryl's biggest barrier with email marketing?

(9:16) What are some of the changes Cheryl made when she came into our world?

(14:07) Implementing her first automated campaigns.

(18:30) What results did Cheryl get with her email marketing?

(22:50) What does this increase in conversion rate mean for Cheryl?

(26:12) How does Cheryl feel about her email marketing now?

(28:13) What's the one action that had the most impact on Cheryl's email marketing?

(30:10) Subject lines of the week.

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Who is Cheryl Hatch?

Cheryl serves preschool teachers who work with 3 and 4-year-olds in a group setting. With two decades of experience in the education space, Cheryl launched a website jam-packed with awesome resources back in 2010 to help preschool teachers create their lesson plans. She managed to grow her audience by adding ads and affiliate links to her website. Online traffic went crazy (those were the days!), and the teachers in her audience started asking for more resources.

That's why, in 2016, she turned her website into a monthly recurring membership, complete with lesson plans and professional development training.

When did Cheryl get started with email marketing?

When she first started her email marketing, Cheryl didn't have a lead magnet. She'd simply ask her website visitors to join her newsletter. For a long time, her email marketing consisted of sending out a monthly newsletter packed with lots and lots of information. Around 2015, Cheryl started doing more research on how she could give her audience more and perhaps launch a business.

Although she had no product yet, she realised she had so much information in her newsletter that she could send it twice a month instead. That would give her a better chance to drive people back to her blog for ads and affiliates.

What was Cheryl's biggest barrier with email marketing?

Was that a comfortable transition for Cheryl? Not at all. Increasing the frequency of her emails was a true barrier for Cheryl - she was quite worried about annoying her audience. After all, she'd promised them a once-a-month newsletter when they first signed up, and she felt she was breaking a promise.

It took her a long time to change her mindset and understand she wasn’t sending emails for the sake of sending them. She was sending emails because she could help people! And by sharing more bite-sized information, she was also giving her audience a chance to go and implement her tips in the classroom and make a difference.

But until she truly realised that, emailing more frequently was her barrier.

What are some of the changes Cheryl made when she came into our world?

The first thing Cheryl did when she came into our world was to re-write her welcome sequence by implementing our 4-day Getting to Know You sequence. Because of the psychological tips that are at the basis of all our campaigns, Cheryl managed to increase her engagement. People started responding to her...