Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes. So let's talk about how we are leveraging the power of AI right now in our business.

The ways we use AI might surprise you, and it's probably not what you think.

Want to get stuck into it?

Let's go!

SOME EPISODE HIGHLIGHTS:

(0:13)  Grab our amazing resource Click Tricks totally for FREE!

(4:08) Why and how we use AI in our business.

(11:38) Using the integration between Zoom & Vimeo to upload live training calls.

(16:41) Getting user-friendly summaries of our live Q&A calls (ditched!).

(25:00) Relating to stories to lessons to use inside your emails.

(27:20) Summarising customer interviews.

(29:00) Helping us overcome people's objections.

(30:54) Writing engaging social media posts.

(35:09) Creating a lead magnet.

(38:08) Making your writing more 'punchy'.

(40:10) Helping with formulas and code.

(41:38) Other AI tools we recommend.

(46:65) Subject lines of the week.

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Why and how we use AI in our business

AI is developing at super rapid speed, and we're testing and implementing (or ditching) different ways of using it to the advantage of our business and our customers. We're going to share a bunch of things we've tried - some of which have been successful and others not so much.

We don’t sell any offers that are led with AI because we don’t find anything created with AI is good enough. And we don't even use AI to write our emails or our subject lines, so we're not going to tell you to do that.

Why? Because we tried to teach AI tools such as ChatGPT or Claude.ai our methodology. But so far, we've not been able to make that work successfully. We don't believe that AI can do a better job than a human at writing your emails. Sure, there's something to be said for learning to write great prompts. And believe it or not, professional prompt writers are now a thing! But we're not that.

Whatever you use AI for, it has to be good!

Instead, we're going to give you ideas of how AI can save you time or make things easier for you. We're going to share how it can help by giving you new and diverse opinions and insights. The key though, we believe, is that whatever you use AI for, it has to be good!

Can AI write subject lines for your emails? Can it write your emails? Absolutely. Are they going to be good enough? Probably not.

If a subject line or an email (no matter who writes it) doesn't get the person at the receiving end to take action (whatever the action might be), then it's not good enough. If you're currently not doing email marketing and think you're going to use AI to do it for you because sending anything out is better than nothing, we don't think that's the case at all!

Using the integration between Zoom & Vimeo to upload live training calls

One of the ways we use AI in our business is to upload the recording of our live training calls into our Members' Area to make them available to our students. Inside our programme, the Email Hero Academy, we run at least 3 live...