The Rise of AI and Its Effect on SEO: What You Need to Know | w/Gert Mellak

22-02-2023 • 57 mins

With the explosive growth in popularity of Chat GPT and AI-generated content, one of the things we have been talking about is how it’s going to change the way we write content or blog posts for our business. And with that, there’s been a lot of talk about how AI-created content will rank on Google.

In this episode of Art of Online Business, I sat down with Gert Mellak, my resident SEO expert, to talk about what all of this means in terms of SEO for our business.

Gert Mellak is an SEO Expert and Digital Marketer, and the founder and CEO of SEOLeverage.com, a conversion-driven SEO agency. Gert works with online coaches, course creators, and e-commerce brands to help them convert more relevant traffic into leads and sales.

Gert walks us through step by step how to use AI to simplify and speed up the process of writing SEO-friendly articles for our website and the importance of semantically related content. He also shares an important update from Google about how we can maximize our content.

In this episode, you’ll learn:

How AI is changing the way we create content
How Google works with AI-generated content
Why evergreen content doesn’t really exist
How Gert is using AI to create content for his business
What semantically related content is
Tips for creating your content with AI
AI detection tools
How this is all going to affect SEO

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