I cover two groups of mistakes: 1) what to avoid if you're outsourcing your Facebook ad management and 2) for those of you managing your own ads, five tactical mistakes to avoid. Plus, get ready for a crucial tip on why consistent lead generation is a must! Click here to watch this episode on YouTube. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsVisit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram

Melissa Mitchell shares why a YouTube channel is essential for driving organic, high-quality leads and shares her expert strategies to make your channel a success. We unpack how to get started, optimize your content, and leverage YouTube's unique benefits to fuel your sales funnel. Find out How Melissa Mitchell Built Her YouTube Marketing EmpirePlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the previous episode with Melissa MitchellTubeBuddyVidIQYouTube Fast Track Formula ToolkitLearn more about the Lead Flow Formula inside Melissa’s Sold Out YouTube SystemKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramMelissa’s Links:DM Melissa: https://www.instagram.com/wandermintcreative/Sold Out YouTube System - make YouTube the biggest money making asset in your business

Melissa Mitchell, the brain behind Wandermint Creative, shares how she built her YouTube marketing empire and how it fuels sales funnels with top-notch leads. Watch the episode Use YouTube to Funnel Great Leads to Your Business with Melissa Mitchell (releases July 24th)Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the next episode with Melissa MitchellTubeBuddyVidIQYouTube Fast Track Formula ToolkitKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramMelissa’s Links:DM Melissa: https://www.instagram.com/wandermintcreative/Sold Out YouTube System - make YouTube the biggest money making asset in your business

Learn why starting your Facebook ads right before a launch is a big no-no, just like rushing off in a cold Michigan winter without warming up your car. I discuss the three major pitfalls of last-minute ad campaigns and how they can lead to high stress and low profits. I share a better strategy for using Facebook ads effectively to ensure your launches are smooth and successful. Plus, I touch on why nurturing leads well before your launch can save you a lot of headaches and boost your profits.Links Mentioned In The Episode:Apply for ads managementGet 1:1 coaching with Kwadwo!Click here to watch this episode on YouTube. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsVisit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram

Natalie Koussa, a podcast tour strategist who helps her clients shine in their industry by mastering podcast tours, breaks down how to become the only choice for your audience and shares her secrets on creating a successful podcast tour. We also get into the nuts and bolts of handling rejections and making your message resonate with potential clients. Get to know Natalie in the episode 'Before We Hit Record With Natalie Koussa, Podcast Tour Strategist & Message Mixologist’Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to Pod Damn - a free private podcast to help you turn your message into a movement, with a "so good it shakes up your industry" Podcast TourGet to know Natalie Koussa in the previous episodeKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramNatalie’s Links:DM Natalie: https://www.instagram.com/nataliekoussa_/Listen to Pod Damn - a free private podcast to help you turn your message into a movement, with a "so good it shakes up your industry" Podcast Tour

I chat with Natalie Koussa, a podcast tour strategist who helps clients stand out by guesting on podcasts, lots of podcasts. We're getting personal, sharing our journeys, and uncovering the ins and outs of podcast tours—why they're game-changers for sales and influence. Watch the episode, Become the Go To Industry Authority In Your Niche by Going on a Podcast Tour with Natalie Koussa (releases July 17th)Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the next episode with Natalie KoussaKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramNatalie’s Links:DM Natalie: https://www.instagram.com/nataliekoussa_/Listen to Pod Damn - a free private podcast to help you turn your message into a movement, with a "so good it shakes up your industry" Podcast Tour

A sales page can be divided into three main parts and I frequently see my coaching clients missing the first part that appeals to someone's emotions.  I share why this part is more important than the logical and urgency portions of a sales page. I'll show you my sales page and explain the mistakes to avoid and how to connect better with your customers. Click here to watch this episode on YouTube.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsSay hi to Kwadwo on Instagram

Laura Higgins is an expert at coaching creatives to hit those impressive 30K+ months while keeping life fun and free. We dive into the unexpected strategies that boost revenue, and trust me, her tips on making effective offers are gold. Want to boost your business? Laura spills the secrets right here. Get to know Laura in the episode 'Get to Know 7-Figure Business Coach, Laura Higgins.’Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Watch this episode on YouTubeGet to know Laura Higgins in the previous episodeKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Avoid the 7 Biggest FB Ad Mistakes That Course Creators Make that Burn Through $$$Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramLaura’s Links:DM Laura: https://www.instagram.com/laurahiggins/Listen to Laura’s podcast: My Business Playbook

Join me and 7-Figure Business Coach, Laura Higgins as we chat about her journey from playing in a family band to running her own seven-figure business helping creatives. We also talk about how growing up in church shaped us. It's a cool mix of personal stories and solid tips. Watch The Strategy to get to 30k+ Months with Laura Higgins (releases July 10th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the next episode with Laura HigginsKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Avoid the 7 Biggest FB Ad Mistakes That Course Creators Make that Burn Through $$$Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramLaura’s Links:DM Laura: https://www.instagram.com/laurahiggins/Listen to Laura’s podcast: My Business Playbook

My wife Jamie is back and we discuss the five non-negotiables that we're working towards in both our business and personal lives. We talk about everything from daily movement to maintaining consistent social media presence. Click here to watch this episode on YouTube. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Get Adam Grant’s book, Think Again: The Power of Knowing What You Don't KnowExactly What To Say by Phil M JonesExtraordinary: The Life You're Meant to Live by John BevereWe Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel RodgersSix figures in School Hours: How to run a successful business and still be a good parent by Kate ToonThe Gap and the Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan SullivanBoss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro Paperback by Dana MalstaffKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsVisit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram

Marisa dives deep into the art of storytelling. She shares her expertise on crafting compelling stories with her Story Stripdown framework. We explore how these stories can connect more deeply with your audience, helping you sell your offers more effectively.Get to know Marisa in the episode 'Before We Hit Record With Copy Mentor Marisa Corcoran'.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Take your email from "maybe later" to "must read now" in seconds with the 50+ Scroll-Stopping Subject LinesListen to Marisa’s previous episode and get to know herKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramMarisa’s Links:DM Marisa: https://www.instagram.com/mtoni/Listen to Marisa’s previous episode: The Definitive Guide to Rocking An Online Summit | w/ Marisa CorcoranCopy Mentor: The Copy Confidence Society

Get to know copy mentor Marisa Corcoran as we talk about where our names came from, life's unexpected journeys, and the road trip Marissa took across the US with her husband and dog. We don’t just talk about personal stuff, but also some of the ways we've learned to integrate and respect diverse experiences into our businesses. Watch the episode Crafting Compelling Stories That Sell Your Offer With Marisa Corcoran (releases July 3rd).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the next episode with Marisa CorcoranKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramMarisa’s Links:DM Marisa: https://www.instagram.com/mtoni/Listen to Marisa’s previous episode: The Definitive Guide to Rocking An Online Summit | w/ Marisa CorcoranTake your email from "maybe later" to "must read now" in seconds with the 50+ Scroll-Stopping Subject LinesCopy Mentor: The Copy Confidence Society

My wife, Jamie, and I break down an ad from Social Shirley and share what we'd tweak. Catch us get real about ad creatives and copy—plus, snag our thoughts on why reels are rocking it for ads right now. Click here to watch this episode on YouTube. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Say hi to Kwadwo on Instagram

Caryn has this amazing knack for closing 100% of her discovery calls without really having to sell. In the last 15 minutes she shares that funnel. Before that we talk about how she makes the invisible visible, turning hidden results and experiences into messaging that naturally attracts the right people. Get to know Caryn in the episode 'Before We Hit Record With Caryn Gillen'.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Get Caryn’s 5 Ways to Make Coaching Your MarketingListen to Caryn Gillen’s podcastListen to Caryn’s previous episode and get to know herKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Get one-on-one Facebook ads coaching from Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramCaryn’s Links:DM Caryn: https://www.instagram.com/caryngillen/Get Caryn’s 5 Ways to Make Coaching Your Marketing

Caryn helps coaches make their businesses as great as their coaching. We chat about everything from the hidden experiences in coaching that lead to powerful results to how Caryn achieves a 100% close rate on her discovery calls. Watch The 100% Close Rate Discovery Call Funnel with Caryn Gillen (releases June 26th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the next episode with Caryn GillenKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramCaryn’s Links:DM Caryn: https://www.instagram.com/caryngillen/

I'm sharing my thoughts on the good, the bad, and what could be tweaked for better results. From the effectiveness of her ad copy to the strategies she employs, I break down what's working and what's not.Click here to watch this episode on YouTube. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Subscribe to The Art of Online Business’s YouTube Channel Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get one-on-one Facebook ads coaching from Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Say hi to Kwadwo on Instagram

Imagine your business making $1,000 a day while you're on Survivor! Liz Wilcox, the fresh princess of email marketing, is back for another episode where she shares how she set up a business that not only runs itself but thrives. We dive into how you can spend less than 20 minutes a week on your emails and tweak your welcome sequences for better conversions. Plus, Liz gives away a powerful freebie that could transform how you handle your email marketing.Get to know Liz in the episode 'While Liz Wilcox was competing on Survivor, her business made six figures' and get to know Liz Wilcox.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Get Liz’ Free Email Swipe CopyConnect with Liz on InstagramListen to Liz’ previous episode and get to know herKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Get one-on-one Facebook ads coaching from Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Avoid the 7 Biggest FB Ad Mistakes That Course Creators Make that Burn Through $$$Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramLiz’ Links:DM Liz: https://www.instagram.com/thelizwilcox/Join Liz’ Facebook Group: The Email Sound Booth Get everything you need to build a list of buyersTimestamps:0:00 Email Marketing Success Secrets13:45 Business Principles and Personal Branding23:38 Email Welcome Sequence Strategy Discussion

Liz Wilcox, the fresh princess of email marketing, and I talk about how she makes email marketing easy and effective for small businesses. She shares her insights on making emails people want to read and buy from. Plus, she reveals how she set up her business so she could step 100% away for three months to compete on Survivor. Watch Mastering Email Marketing to Generate $1,000+ a Day with Liz Wilcox (releases June 19th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the next episode with Liz WilcoxKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Get one-on-one Facebook ads coaching from Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Avoid the 7 Biggest FB Ad Mistakes That Course Creators Make that Burn Through $$$Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramLiz’ Links:DM Liz: https://www.instagram.com/thelizwilcox/Join Liz’ Facebook Group: The Email Sound Booth Get everything you need to build a list of buyersTimestamps:0:00 Entrepreneurial Transitions and Growth14:55 Love for Survivor and Language Learning21:24 Language Learning and Accents30:43 Finding Language Tutors on WeChat36:06 Survivor Contestant's Business Preparation

I get into the Sales Girls' Facebook ad library, analyzing everything from their creative strategies to the actual content of their ads. Whether you're listening or watching, I'll make sure you can follow along and pick up some valuable tips to apply to your own ad campaigns. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Watch the YouTube version of this episode!Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Get one-on-one Facebook ads coaching from Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Avoid the 7 Biggest FB Ad Mistakes That Course Creators Make that Burn Through $$$Say hi to Kwadwo on Instagram

Instagram Growth and Scaling Strategist Holly Hillyer talks about how to grow Instagram in 2024. She shared some killer strategies on gaining email 50 subscribers daily through Instagram, with insights on what's working best for her clients right now. We also talked about common mistakes and hot tips on how to make your content work harder for you. Holly even gave my Instagram a live audit on air, so check it out for some real-time advice!Watch the ‘Before We Hit Record’ episode and get to know Holly Hillyer.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Get Holly's guide to creating your first irresistible lead magnetHolly’s Top 100 Hooks to increase your reach on IGListen to Holly's previous episode and get to know herKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramHolly’s Links:Connect with Holly HillyerHolly’s Top 100 Hooks to increase your reach on IGGet Holly's guide to creating your first irresistible lead magnetTimestamps:0:00 Instagram Strategy for Business Owners12:56 Instagram Growth Strategies and Value21:26 Instagram Growth Strategies and Content Pillars33:08 Maximizing Engagement With Captions and Hooks38:39 Growing Instagram for Business Success