The Secret to Writing Case Studies That Actually Sell | w/Brittany Herzberg

22-03-2023 • 49 mins

Are you utilizing case studies in your business?

In this episode of Art of Online Business, I sat down with Brittany Herzberg who specializes in writing case studies that are rooted in SEO. Brittany is here to share why she believes testimonials are so last year and we should be focusing on case studies instead.

Brittany shares how to create case studies using her PET framework and where we should be using them to maximize our sales and connection.

Brittany Herzberg is the copywriter service providers call when they want to show up as the answer to a Googled question. After test-driving her skills with a variety of projects, it dawned on her—her superpower lies in social proof. That combined with her 15+ years in the healthcare field, has shown her that clients search for—and book with—people they connect with & trust.

She believes your #1 business-building task should be to create a powerful human connection with strangers—using SEO & story. As an SEO + Case Study Copywriter, she knows how important it is to craft messaging with intention, highlight the client experience, and strategically use your clients’ words.

In this episode, you’ll learn:

Why testimonials are so last year
What the PET framework is and how it works
Why storytelling is an important aspect of your case studies
How case studies speed up the know, like, and trust factor
Where to leverage case studies for your business
How to interview the people you’re writing your case studies on
Where to use case studies during your launch
How SEO fits into your case studies
Tips for doing keyword research for your case studies

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