Why RevOps is broken (with Jeff Ignacio)

The Revenue Formula

25-04-2024 • 43 mins

Is RevOps broken? And how do we fix it?

Together with Jeff, we get into a bunch of the challenging areas of Revenue Operations and some of the steps you can take to improve it.

  • (00:00) - Introduction
  • (01:40) - Meet Jeff
  • (03:45) - Glorified GTM IT
  • (11:57) - Overinvesting
  • (18:13) - The go to market plan
  • (30:57) - Under- & overinvestment
  • (34:25) - Getting RevOps headcounts

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This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.


That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.


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