If your messaging sucks, listen to this (with Anthony Pierri, co-founder at Fletch)
How often do you visit a SaaS website and have literally no clue what they do despite multiple attempts? We'll, that's a surefire way to decrease your overall performance.
So we invited Anthony from Fletch to help fix it - we focused on the difficulties especially surrounding being multi-product or segment.
- (00:00) - Introduction
- (01:33) - Meet Anthony Pierri
- (06:31) - Ugh messaging - why even bother?
- (12:01) - It's not just about outcomes
- (16:24) - Lead with one thing
- (20:59) - The channel changer
- (22:18) - Sell the suite
- (23:43) - What do you want to be known for?
- (27:53) - The problem with being visionary
- (34:42) - How do you get it used?
- (40:15) - Picking the usecase
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