Building India's answer to Ogilvy | Pratik Gupta @ Zoo Media

Founder Thesis

Apr 13 2023 • 51 mins

If you search the top 10 advertising agencies in India, you'll find that they're all subsidiaries of international companies. There isn't a single agency on the list that is entirely owned by Indians. Zoo Media is on a mission to change that narrative. Pratik shares his decade and half long journey of building a marketing agency from scratch and how they are now on track to build a global ad agency network from India.

Additional links:-

1.Digital Marketing Mavericks: Zoo Media's big bet on hyper-specialisation

2.Zoo Media partners with independent agency collective - Dawn to launch global office in New York

3.The Zoo Media Network bags creative and branded content mandate for Kingfisher Premium and Ultra