Jason Friedman is the Founder and CEO of CXFormula, which specializes in helping fast-growing entrepreneurial companies gain a competitive edge by enhancing customer experiences. Recognized as Ernst and Young's New Jersey Entrepreneur of the Year in Business Services, his portfolio includes work with prestigious brands like Foot Locker, Adidas, Nike, W Hotels, Universal Studios, and Disney. Before diving into the world of customer experience, Jason built various business ventures, including shoveling snow and building elevated beds for fellow college students, which he grew into a million-dollar business.

In this episode…

The entertainment industry has gained a reputation for crafting memorable encounters through shared experiences. From tailgating at concerts to capturing moments in photos and videos, everyone’s journey is unique. What can brands learn about the customer experience from the entertainment industry?

Having worked alongside Fortune 500 brands, celebrities, and artists, customer experience entrepreneur Jason Friedman maintains that it’s not about creating an interesting product or service. Instead, you must demonstrate interest in your customers’ wants and needs to personalize their experiences. When positioning your product or service in front of your target customers, guide their journeys by focusing on the desired end results and the feelings associated with those objectives. Jason equates customer personas with fictional characters, stating that you must learn about your customers the way actors study their characters.

In the latest episode of What The Teck? Rolando Rosas invites Jason Friedman, the Founder and CEO of CXFormula, to speak about creating next-level customer experiences. Jason shares how to convey a compelling brand story, why the customer experience is a collaborative process, and how to generate customer loyalty.