What The Teck?

Rolando Rosas

This What The Teck podcast where we talk about business and office technology and put our 20 years of expertise to discussing trends and issues impacting the workplace. read less
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Episodes

AI Expert: Why You Are NOT Dreaming Big Enough - 3 Big Common Mistakes
1w ago
AI Expert: Why You Are NOT Dreaming Big Enough - 3 Big Common Mistakes
Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals, supporting over 150 organizations, including healthcare, public education, manufacturing, and software. Luke’s approach emphasizes transforming data into actionable insights, aiding organizations in making faster and more informed decisions. His passion for simplifying complex data challenges has been central to DataDrive’s mission of fostering a data-informed society. In this episode… Companies are inundated with data, and the rapid adoption of AI has allowed them to extract insights. However, as businesses struggle to trace the origin of their data, attribution remains a challenge. Additionally, AI is still in its infancy and requires human input to be utilized effectively. How can you optimize AI to unravel your data for informed decision-making? As an expert in decoding data, Luke Komiskey imparts the value of AI in writing code and analyzing data sets to identify insights and trends and make the appropriate recommendations. Yet before AI can perform these analytics, you must gather end-to-end data by tracking the customer journey to connect individual touch points. Making impactful decisions to drive business growth requires integrating sound AI and data strategies. Luke recommends transitioning from performing analytics through spreadsheets and other manual work to leveraging AI reporting platforms that allow you to ask insightful, data-driven questions. In today’s What The Teck? episode, Rolando Rosas and Dave Kelly sit down with Luke Komiskey, the Founder and CEO of DataDrive, to talk about decoding data using AI. Luke shares how Amazon’s use of AI impacts vendors, the meaning of machine learning, and the risks of not investing in AI.
Jim Keyes: The Secret to Every Company's Success or Failure - Not ads or flashy tech
Feb 14 2024
Jim Keyes: The Secret to Every Company's Success or Failure - Not ads or flashy tech
James (Jim) Keyes is a business and social change agent and the Senior Consultant at Back to Space, which promotes STEM education and enrichment. He previously served as the CEO of 7-Eleven and Blockbuster and created a strategic consumer product in collaboration with Walmart. Passionate about aerospace and aviation, Jim has been a pilot for 40 years and is involved in new tech initiatives, including the Hyperspace startup through Lockheed Martin.  As a seasoned board member, he continues to serve on the board of organizations like Rithem, the Dallas Symphony Association, and Education is Freedom, a nationally recognized college, career, and life readiness provider he founded. James is also the author of Education is Freedom, which outlines the importance of education for all. In this episode… Blockbuster’s demise caused a national uproar. Many people assumed the company’s bankruptcy arose from a failure to keep up with competitors like Netflix, which had adopted streaming services. However, Blockbuster’s collapse stemmed from poor cash flow management during the 2008 recession. How can entrepreneurs persevere through financial hardships? Having grown up in poverty, progressed to the CEO of two Fortune 500 companies, and managed debt and an economic crisis, adaptable entrepreneur James (Jim) Keyes has seen it all. Entrepreneurs and company executives often don’t recognize that debt occurs in many forms, including failing to return money borrowed from banks and investors and violating credit terms from suppliers. Jim recommends managing cash flow thoroughly and establishing emergency funds to afford interest rate increases. Additionally, education creates business opportunities, so by investing in your education, you’re more likely to raise money for your startup. Welcome back to the latest episode of What The Teck? as Rolando Rosas and Dave Kelly host James (Jim) Keyes, the former CEO of Blockbuster and 7-Eleven, who shares his experience managing Fortune 500 brands. Jim explains how he gained strength through adversity, the inner workings of the investment market, and how his father influenced his career.
Outsourced Residential Office Spaces: The Future of Remote Work
Jan 17 2024
Outsourced Residential Office Spaces: The Future of Remote Work
Amina Moreau is the Co-founder and CEO of Radious, an online marketplace that converts houses, apartments, and other residential properties into collaborative workspaces, rentable by the day. As a self-described chronic entrepreneur, she has built numerous companies, including Stillmotion, a five-time Emmy award-winning filmmaking company, Sway Storytelling, and Float Small Business. In this episode… Research shows that leading organizations have claimed remote work decreases workplace communication, collaboration, productivity, culture, and innovation. However, most of these companies equate remote work with working from home, generalizing the pain points specific to a single definition. While working from home may cause isolation and burnout from an inadequate work-life separation, remote work allows employees to work in accessible locations independent from a traditional corporate office. Learn how monetizing and outsourcing residential homes transforms standard notions of remote work. With a finger on the pulse of modern-day work trends and demands, Amina Moreau understands that vibrant and optimized workspaces are crucial for employee productivity and creativity. With some residential homes serving as alternative office spaces, employees can select and rent environments that suit their working needs. This solution reduces commute times and carbon emissions, makes work tools accessible in quiet neighborhoods, and allows families to subsidize their rent or mortgages. Additionally, outsourcing homes to remote workers is more profitable than listing them on Airbnb since the demand is consistent. Rather than enforcing return-to-work mandates, organizations should adapt their management styles to these demands and recognize the increased profitability of underutilized office spaces. Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly welcome Amina Moreau, the Co-founder and CEO of Radious, to discuss how her platform accelerates remote work. Amina addresses the surge in remote work in response to return-to-office mandates, how Radious generates customer loyalty, and the failures that have shaped her entrepreneurial path.
How Buying Patterns Are Shifting
Jan 10 2024
How Buying Patterns Are Shifting
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast. Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom. In this episode… During the pandemic, online sales skyrocketed, and brands pivoted rapidly to meet demand influxes. Conversely, when the pandemic ended and people returned to the office, brick-and-mortar retail resurged, leading companies to juggle omnichannel sales simultaneously. Tune in to discover how some retailers doubled profits with strategic systems while others declared bankruptcy after failing to conform to shifting buying patterns.  According to online retail experts Rolando Rosas and Dave Kelly, purchasing habits evolve with consumer behaviors, so companies must adapt to these market changes. For instance, individuals working remotely may shop online at specific times of the day and frequent physical retail stores on weekends. Without adequate insight into your consumers’ buying patterns, you may encounter inventory shortages and shipping delays, ultimately diminishing revenue and profits. This occurred with the once-popular online brand Zulily, which declared bankruptcy after relying heavily on email marketing to spam customers with seemingly endless flash sales. In contrast, leading retailers like TJ Maxx and Marshalls experienced slight profit drops during the pandemic before escalating by aligning inventory with demand changes. In today’s episode of What The Teck? Rolando Rosas and Dave Kelly converse about the changes in consumer shopping habits. Together, they share how to adapt to consumer demands, the ideal times to target consumers online, and the dangers of offering too many discounts.
Creating a Legacy in Digital Media
Jan 3 2024
Creating a Legacy in Digital Media
James Orsini is the President of The Sasha Group, a VaynerX company helping businesses execute brand-building strategies. He works alongside Gary Vaynerchuk and was the Chief Operating Officer at VaynerMedia, one of the largest independent social media and digital advertising agencies. With 30 years of experience in social media, advertising, brand management, public relations, and Wall Street businesses, James has served as a CEO and CPA. In this episode… With the digital media industry advancing faster than businesses can manage, many enter a hyper-growth phase to keep pace, scaling revenue while sacrificing profits. This occurs when companies build unsustainable operational models and leverage too many trends simultaneously. Learn the secret to healthy scaling from Gary Vaynerchuk’s (aka Gary Vee) trusted executive. As the integrator behind some of Gary Vee’s most profitable business models, James Orsini asserts that businesses can either swell — where excess resources cause them to collapse — or establish an incremental year-over-year growth framework. Meeting demand challenges and capitalizing on profitable trends requires navigating the integration of e-commerce and social media. Having observed Gary, James notes that creating consistent content on your customers’ most frequented channels is crucial. To avoid inventory surpluses or shortages, consider pre-selling your products to assess orders for manufacturing. In this installment of What The Teck? Rolando Rosas and Dave Kelly welcome special guest James Orsini, the President of The Sasha Group, to chat about incremental growth in a fluctuating digital landscape. James shares the benefits and drawbacks of AI for businesses, Gary Vee’s approach to hybrid and remote work, and how social media and e-commerce drive consumerism.
The Rise of the Tech Ecosystem
Dec 27 2023
The Rise of the Tech Ecosystem
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast. Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom. In this episode… AI and advancements in e-commerce and digital shopping have emerged seemingly overnight, taking the tech ecosystem by storm faster than many businesses can adapt. Yet these developments took decades to materialize. So how has the internet evolved to its current state, and where is it headed in the coming years? From dial-up internet and the dot-com bubble burst to the first smartphone, early innovators and adopters rushed to gain market share in the emerging tech space. Companies like IBM, Dell, Lucent Technologies, and Nortel Networks revolutionized crucial infrastructure for PCs and online communication devices, allowing business professionals to work outside of the office. Yet it wasn’t until Blackberry launched the first smartphone that people could connect to the internet from anywhere. This led to Apple, Google, and Microsoft launching disruptive software and devices, making communication and shopping seamless. Now, with AI and TikTok Shop becoming universal, businesses must prioritize the customer experience to stay abreast of these trends. Join Rolando Rosas and Dave Kelly in today’s What The Teck? episode as they talk about the evolution of technology and the internet. Together, they explain how to leverage AI for data analytics, how leading companies are improving the worker experience, and the demise of early tech innovators.
The Past and Future of Work
Dec 21 2023
The Past and Future of Work
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast. Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom. In this episode… Labor structures have evolved and improved significantly over the past 100 years. In 1914, progressive historical figure Henry Ford instilled an eight-hour work week at 62 cents per hour. While the US federal minimum wage wasn’t established until 1924, and national standards surrounding equitable wages and labor hours weren’t widely adopted until 1938, this set the stage for worker standards today. However, some antiquated criteria persist, leading many to demand radical change. With inflation at a record high and the federal minimum wage remaining at $7.25 an hour, workers receive less value for their dollar today than they did during the inception of the Fair Labor Standards Act. Although early labor demands like unsafe working conditions and difficult commutes have been addressed, employees today still request meaningful work and more free time. The introduction of technology has made in-office work settings unnecessary in many cases, and progressive labor advocates Rolando Rosas and Dave Kelly maintain that remote work reduces inflationary costs for employees. Additionally, remote work allows for a four-day workweek without compromising productivity. Join Rolando Rosas and Dave Kelly in today’s installment of What The Teck? as they address the evolution of labor market trends. Together, they talk about why you shouldn’t force employees to return to the office, how to refine the traditional work week, and how to customize work structures for the employee.
Why These Three Companies Failed To Make a Comeback
Dec 13 2023
Why These Three Companies Failed To Make a Comeback
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast. Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom. In this episode… Technology and other digital trends can disrupt even the most renowned brands’ retail strategies. Household names like Compaq, Sunbeam, and Digital Equipment Corporation collapsed from increased competition, demand, and innovation. Why couldn’t these companies remain in business, and what can you learn from their failures? According to research conducted by tech authorities Rolando Rosas and Dave Kelly, formerly acclaimed businesses couldn’t rebound after struggling to innovate efficiently. For instance, Digital Equipment Corporation refused to transition from its proprietary mainframe to the modems required to adopt PCs. Similarly, after competing steadily with other computer companies like HP and Dell, Compaq failed to maintain effective channel distribution and met its demise after Microsoft pioneered software. For home appliance company Sunbeam, quality control issues and a lack of investments in innovation led to bankruptcy. Rolando and Dave maintain that unified communication and solid manufacturing, distribution, and innovation strategies are key to outperforming the competition. In this episode of What The Teck? Rolando Rosas and Dave Kelly analyze companies’ failed comebacks. Together, they share how modern companies innovate to adapt to digital trends, how to navigate the competitive digital market, and the Toys-R-Us resurgence model.
Work-From-Home: An Unexpected Economic Boom
Dec 6 2023
Work-From-Home: An Unexpected Economic Boom
Nick Bloom is the Co-founder of WFH Research, a platform providing insights and best practices on working from home. He is also a Professor of Economics at Stanford University. Having studied remote work for over two decades, Nick has contributed to the policy and public discourse on the subject by meeting President Obama, speaking at the 2014 Working Families’ Summit, and delivering a TEDx talk. As the Co-director of the Productivity, Innovation, and Entrepreneurship program at the National Bureau of Economic Research, he focuses on management practices and uncertainty. In this episode… With work-from-home trends accelerating exponentially in a post-pandemic environment, CNN reports that the value of office space will decline by $800 billion in major cities by 2030. In response, CEOs of major companies have developed return-to-work mandates. However, remote work is more than just a trend, as businesses lose revenue as a result of these mandates. How do remote and hybrid work benefit key stakeholders? As a seasoned researcher of work-from-home models, Nick Bloom asserts that the shift to hybrid work is the most radical office change since the emergence of the computer. Aside from reducing commuter strain, innovative work styles allow employees to develop flexible schedules to accommodate their preferences. For instance, younger professionals can use in-office days for mentorship opportunities, gaining the benefits of in-person learning while accommodating freedom. Hybrid work increases profitability by reducing recruitment and retention costs by 35%. Similarly, remote work eliminates the cost of office space and boosts productivity rates by 90%.  In the latest episode of What The Teck? Rolando Rosas and Dave Kelly host Nick Bloom, the Co-founder of WFH Research, who shares how work-from-home policies impact key business stakeholders. Nick addresses the ideal hybrid work structure, the oppressive nature of the traditional 9-5 work schedule, and how to accommodate employees in your work policies.
Mastering Amazon: Advanced Strategies for Dropshipping and Beyond ​​(Part 2)
Nov 29 2023
Mastering Amazon: Advanced Strategies for Dropshipping and Beyond ​​(Part 2)
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads the firm to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups, and he hosts the What The Teck? podcast. Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom. In this episode… Having laid the groundwork for starting an Amazon business, the next big question emerges: How can sellers evolve from foundational knowledge to mastering Amazon’s complex ecosystem? What advanced strategies mark the difference between a novice and a seasoned Amazon entrepreneur? Addressing these questions, Rolando Rosas and Dave Kelly draw from their extensive experience. They emphasize that mastering Amazon goes beyond understanding basic concepts; it involves diving into sophisticated strategies like maximizing the Brand Registry and identifying untapped market opportunities. They illustrate that the true mastery of Amazon is about adapting to its dynamic nature, innovating continually, and staying ahead of the curve. It's a journey from foundational knowledge to strategic expertise, where understanding customer trends and leveraging data becomes crucial for success. In this episode of What The Teck?, Rolando Rosas and Dave Kelly guide listeners through advanced Amazon strategies, discussing the shift from basic dropshipping to nuanced, high-level selling techniques. They share insights on sustainable practices, the importance of building a specialized team, and smart decision-making based on data analysis. This episode is perfect for those who’ve got the basics down and are ready to take their business to new heights, and climb up the Amazon ladder.
Amazon Definitions and Getting Started (Part 1)
Nov 24 2023
Amazon Definitions and Getting Started (Part 1)
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads the firm to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast. Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom. In this episode… Starting an Amazon business can seem like a puzzle with too many pieces. With so many rules, terms, and strategies, where does one begin? How can newcomers to Amazon decode this complex system to start their selling journey successfully? Rolando Rosas and Dave Kelly tackle this question head-on. They stress that the secret to Amazon success lies in understanding the basics first. Knowing the ins and outs of terms like FBA, dropshipping, and retail arbitrage is essential. They argue that building a strong foundation in these areas sets the stage for long-term success, rather than relying on quick, risky strategies that often lead to failure. It's about smart, steady growth, where knowledge becomes the most powerful tool in your arsenal. In this episode of What The Teck?, Rolando Rosas and Dave Kelly break down the crucial steps to getting started on Amazon. They offer insights into the fundamental aspects of Amazon selling, from understanding key terms to navigating the platform’s unique challenges. This episode is a must-listen for anyone ready to dive into the Amazon marketplace, providing the guidance needed to start off on the right foot.
The Power of Updated Hardware Systems: How To Reduce Disruptions and Foster Meaningful Work
Nov 15 2023
The Power of Updated Hardware Systems: How To Reduce Disruptions and Foster Meaningful Work
Ophelie Harbonnier is the Business Solutions and Briefing Manager at Poly, an audio and video product company that merged with HP’s portfolio of hybrid work solutions. As a user experience specialist, she redefines technology interactions by fostering accessible and enjoyable experiences. As a seasoned presenter, coach, and trainer, Ophelie works with organizations to deploy technology devices within platforms like Zoom and Microsoft Teams. In this episode… According to a study conducted by the Harvard Business Review, employees alternate between 22 separate apps up to 1,200 times daily, undermining focus, increasing stress, and lowering productivity. This is exacerbated by stringent return-to-work mandates in uncomfortable and distracting office spaces. As work standards adapt to accommodate flexibility, how can you foster inviting employee experiences? With deep knowledge in the technology experience, Ophelie Harbonnier advocates for adaptive hardware like noise-canceling or hands-free headphones that integrate seamlessly with various apps and software. This reduces interruptions and strain from context-switching. When it comes to enhancing office spaces to entice workers, many employees feel guilty for utilizing available relaxation spaces equipped with amenities. Instead, Ophelie recommends integrating lounge areas with snacks and drinks to encourage intentional conversations without disrupting workflow.  In today’s What The Teck? episode, Rolando Rosas and Dave Kelly invite Poly’s Business Solutions and Briefing Manager, Ophelie Harbonnier, who shares technology solutions for modern workspace challenges. She talks about business bankruptcy caused by strict return-to-office policies, the difficult transition from remote to in-person work, and how to leverage hardware to increase productivity.
Building a Tech Company: How To Disrupt the Market With Innovative Smartphones
Nov 8 2023
Building a Tech Company: How To Disrupt the Market With Innovative Smartphones
Sandeep Chennakeshu is the Chief Operating Officer of Uhnder, Inc., which designs and builds state-of-the-art digital imaging radar chips for industrial and automotive applications. He is also the author of Your Company Is Your Castle, where he compares building a company to a medieval castle. Upon entering the electronics industry, Sandeep led the development and launches of global technology. He is a fellow of the IEEE (Institute of Electrical and Electronics Engineers) and a named inventor of 180 patents. In this episode… In the early 2000s, companies like Motorola, Nokia, and BlackBerry released the first smartphone models, labeling them the leading cell phone manufacturers. However, Apple and Samsung soon replaced these businesses after they failed to innovate to meet customer expectations and distribution demands. How can you differentiate your value proposition from competitors to build an acclaimed technology company? As one of the early pioneers of smartphones and BlueTooth technologies, Sandeep Chennakeshu has experienced industry disruption, fluctuating trends, and rising business costs. He maintains that you must capture trends in hypercompetitive markets and innovate continuously to retain consumers and outperform the competition. Leaders should exhibit five characteristics to initiate new technology and build revolutionary businesses. Developing a clear vision, displaying managerial courage, leading with conviction, communicating clearly, and possessing the curiosity to evolve rapidly ensures you can prevail in competitive and uncertain markets. Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly meet with Sandeep Chennakeshu, the COO of Uhnder, Inc., to talk about technology disruption in the competitive smartphone market. Sandeep shares how to avoid technology burnout, the origin of BlueTooth, and his experience as BlackBerry’s president during the company’s peak.
Creating Modern Work Policies: How Enhancing Job Quality Boosts Your Bottom Line
Nov 1 2023
Creating Modern Work Policies: How Enhancing Job Quality Boosts Your Bottom Line
Ellen Frank-Miller, PhD, is the Founder and CEO of WORC (Workforce & Organizational Research Center), an applied research and evaluation consultancy creating an inclusive economy for worthwhile jobs. She has spent her 30-year career collaborating with employers, investors, national advocates, and community-based organizations to enhance jobs and make them more accessible.  As an organizational scholar, Ellen spent 15 years in human resource consulting, creating evidence-based programs and policies. Before launching WORC, she founded and led the Workforce Financial Stability Initiative at Washington University’s Social Policy Institute.  In this episode… When it comes to structuring work policies, businesses often make decisions from a profit perspective without consulting their employees. For instance, companies that invest heavily in commercial real estate may oblige workers to return to the office. This leads to high turnover rates and decreased sales and customer satisfaction, inadvertently impacting profit. How can you improve job quality to boost your bottom line? According to job market researcher Ellen Frank-Miller, businesses regard their workforce as an expense rather than an asset that can increase profit and deliver value. Rather than minimizing labor costs and investing in assets for tax and accounting benefits, Ellen advises enhancing the quality of lower-level jobs to strengthen productivity and raise business production. This entails reducing operational errors and adjusting work schedules to boost employee morale and performance. By focusing on your frontline workers’ satisfaction, you can mitigate the churn rate. Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly interview Ellen Frank-Miller, PhD, about how job quality impacts profit. Ellen explains corporate citizenship behavior, how to structure your work policy, and how to gather employee input.
The Secret to Getting Hundreds of Thousands of TikTok Followers
Oct 25 2023
The Secret to Getting Hundreds of Thousands of TikTok Followers
Helen Polise is the Owner, Director, and Executive Producer of Muthership Productions, a company specializing in storytelling, lifestyle, healthcare, fashion, and testimonials. She is also the Founder and CEO of Socialize, a community for social media creators. As a professional director and interviewer, Helen has worked with notable brands like Blistex, Conair, and NFL Alumni to create engaging, cross-channel videos. As a video content creator and self-proclaimed social media guru, she is known as the TikTok Teacher, sharing her learnings via tutorials on TikTok.  In this episode… With TikTok being a coveted platform among brands, influencers, and content creators alike, anyone can capture audiences with engaging videos. Learn content creation techniques from a 60-year-old video director who has mastered the art of social media connection. Renowned TikTok teacher Helen Polise didn’t amass nearly one million followers by monetizing her videos. Instead, she gained notoriety and cultivated a lasting impact by documenting the most vulnerable moment of her life — her cancer journey. When advertising on TikTok, rather than marketing specific products, create content that connects and builds trust with your target audience. This requires sharing your expertise with authenticity, credibility, and consistency. Additionally, you should produce original content that diverts from standard trends and outperforms the competition. In today’s What The Teck? episode, Rolando Rosas and Dave Kelly sit down with Helen Polise of Muthership Productions and Socialize to discuss the intricacies of TikTok content creation. Helen shares the genesis of her TikTok handle, how to audit your content, and the dilemma of passive income.
The Ultimate Guide to Amazon Profitability
Oct 18 2023
The Ultimate Guide to Amazon Profitability
Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.  In this episode… With Amazon a staple in e-commerce sales, brands must prioritize profitability to achieve success on the platform. Since 90% of customers never venture beyond the first results page, this requires maintaining product visibility. How can you accelerate growth on Amazon? As margins tighten and Amazon places customers before brands, consultant Nick Gezzar says profit obsession is a must. Profit-focused businesses must position products directly in front of consumers and align with their preferences. Launching Amazon ads like sponsored products or brands improves discoverability and enhances ratings by directing customers to a specific PDP or website page. Additionally, you should analyze your catalog data thoroughly to ensure your products appear in the correct categories and target your ideal consumers. When evaluating metrics to maximize profit, study beyond traditional ROAS benchmarks to incorporate additional cost factors. In today’s episode of What The Teck?, Rolando Rosas and Dave Kelly speak with independent consultant Nick Gezzar about increasing profitability on Amazon. Nick explains when to outsource an Amazon agency, Amazon’s customer-centric landscape, and the benefits of launching new businesses on the platform.
Amazon Advertising: How To Harness PPC To Boost Product Rankings
Oct 11 2023
Amazon Advertising: How To Harness PPC To Boost Product Rankings
Ritu Java is the Co-founder and CEO of PPC Ninja, which provides Amazon PPC software and management services to agencies and brands. She specializes in helping six, seven, and eight-figure sellers maximize profits on Amazon through strategic advertising. With more than 12 years of experience in the e-commerce space, Ritu has guided hundreds of sellers on the intricacies of Amazon advertising. In this episode… As sponsored listings dominate the first page of Amazon’s search results, brands compete for visibility on the platform. Organic rankings take time to build awareness and generate conversions, whereas advertisements boost product positionings. Yet this requires identifying relevant keywords for each product. How can you leverage PPC and other Amazon advertising methods to drive sales? According to Amazon ad maven Ritu Java, brands' most frequent mistake when strategizing campaigns is tightening their budgets on top-performing ads. Rather than exhausting your ad spend by launching campaigns with underperforming keywords, Ritu advises allocating your budget to high-engagement campaigns that generate sales. To measure performance levels and optimize your budget, consider employing a dayparting strategy to schedule campaigns during peak business hours. You can also analyze search query reports to determine the highest-ranking keywords for your brand. This requires identifying data trends over time to influence campaign creation. In this episode of What The Teck? Rolando Rosas and Dave Kelly host Ritu Java, the Co-founder and CEO of PPC Ninja, who shares leading hacks for Amazon advertising. Ritu discusses best practices for keyword bidding, the key data points involved in business decision-making, and ChatGPT’s potential to create ad campaigns.
An Educator’s Perspective on Worksite Well-Being
Oct 4 2023
An Educator’s Perspective on Worksite Well-Being
Dr. Mike Perko is a Professor of Public Health Education at the University of North Carolina at Greensboro (UNCG). He served as the Associate Director of Alabama Power’s Good Health Makes Sense worksite health promotion program, recognized as one of the top 10 programs in America. In 1994, Dr. Perko developed the Survey to Predict Adolescent Athlete Dietary Supplement Use, which is used by researchers worldwide. As a high-rated speaker and authority figure in public health, he has authored nearly 50 peer-reviewed articles, has presented 100 national papers, and is the author of two books.  In this episode… As new generations of students enter college post-pandemic, they must transition from online instruction to in-person learning in unfamiliar environments. This difficult adjustment translates to the workforce, where companies’ demands contradict the social behaviors acquired from remote instruction. As a society, how can we prepare the next generation of students for the workforce? As a pioneer of worksite well-being, Dr. Mike Perko observes students’ demands for convenient education and advocates for remote work policies that deliver similar valuable experiences. With mental health struggles rising among students and next-generation employees, Dr. Perko urges educators to shift from an environment that rewards participation to one that encourages active engagement. This involves fostering a sense of community, acknowledgment, and acceptance to build trust and security.  On this episode of What The Teck?, UNCG’s Professor of Public Health Education, Dr. Mike Perko, joins Rolando Rosas and Dave Kelly for a discussion about cultivating worksite wellness among students. Dr. Perko addresses the evolving perceptions about the workforce, why educators should prepare programs for the long-term, and the value of the 500 fist bump experience.
How To Achieve Higher Retention Rates and Improve Your Bottom Line
Sep 27 2023
How To Achieve Higher Retention Rates and Improve Your Bottom Line
Steve Cadigan is a Talent Advisor at Cadigan Talent Ventures, which helps top organizations and leaders build compelling talent solutions for the digital era. As a keynote speaker on the future of work, he has been at the forefront of global talent strategy and company culture for the past 30 years. Steve was LinkedIn’s first Chief HR Officer, scaling the company's talent from 400 to 4,000 in 3.5 years.  He is the author of Workquake: Embracing the Aftershocks of COVID-19 to Create a Better Model of Working. Steve has been recognized by publications, including The Wall Street Journal and Fortune, as a world-class developer of teams and cultures for some of the biggest names in business. In 2021, Steve was recognized as being among the top 200 Global Thought Leaders in the world of people and talent. In this episode… Many employers have taken a stern stance in recent months, requiring employees to return to the office. Claiming a negative impact on productivity and profitability, these companies aren't willing to adjust to a remote or hybrid workforce. What are the implications for companies that want to be competitive in a post-pandemic world but won't yield to the changed environment? As a talent strategist and company culture expert, Steve Cadigan says agility and adaptability are the superpowers of the future. Companies and leaders willing to adapt to the changing work environment will thrive. Many employable people will not return to the office since they reexamined their lives when the pandemic hit. They cite mental and physical health improvements and a better work-life balance. These quality-of-life changes make for a more productive and engaged employee. Worker recruitment and retention are critical to driving the bottom line and having a profitable company. So, to stay competitive and attract and keep top talent, organizations and leaders must take bold steps and develop reenergized playbooks for tackling a tidal wave of changes due to the pandemic.  In this episode of What The Teck?, Rolando Rosas and Dave Kelly sit down with Steve Cadigan, a Talent Advisor at Cadigan Talent Ventures, to discuss strategies for empowering companies to retain their employees and improve their bottom line. They examine the evolution of the work environment, the growing disconnect between employer and employee work expectations, and why companies should adapt to the new work environment.
Global Teck’s Teck Stack: Tools, Software, and Platforms for a Productive Remote Team
Sep 20 2023
Global Teck’s Teck Stack: Tools, Software, and Platforms for a Productive Remote Team
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast. Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom. In this episode… With global remote teams becoming universal, businesses must integrate cross-functional departments to streamline operational efficiency. Learn how to leverage Global Teck Worldwide’s most essential software to position your company at the top of its industry. With a host of versatile tools in their tech stack, Rolando Rosas and Dave Kelly cite the three pillars of operational success as communication and collaboration, project management, and content creation. Collaboration and communication are fundamental for seamless organizational interactions and should include real-time messaging, video conferencing, and document sharing using cutting-edge platforms like Google Workspace, Loom, and RingCentral. The constant influx of tasks requires management tools like ClickUp, Airtable, and Zapier to unify projects, automate workflows, and organize assignments. StreamYard and Descript enable you to edit interactive videos with text and sound effects, whereas Canva helps create infographics, thumbnails, and other digital assets. With ChatGPT, you can brainstorm, analyze, and summarize effective web content. Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly share tools of the trade for a high-functioning remote team. Together, they detail best practices for using ClickUp forms, how RingCentral has evolved, and how to select an optimal project management software.