In this episode of the “Solutions Seekers” podcast, host Paige Buck sits down with guest Justin Dorfman, Co-Founder and CEO of AssetMule and an experienced sales professional with a passion for enterprise sales. Throughout the episode, Dorfman shares valuable insights on managing the sales process, emphasizing the importance of listening to customers, understanding their needs, and presenting tailored solutions. He highlights key moments in the sales process, such as the proposal stage, where both parties come together as partners to make the case internally. Dorfman also delves into his journey of starting a company, highlighting the significance of customer discovery and building a community before launching a product. With a diverse skill set and a deep understanding of the challenges faced by sales and product marketers, Dorfman offers practical strategies and ideas for creating interactive sales materials that engage prospects and drive successful enterprise sales - cue AssetMule, the SaaS that helps companies create high-quality personalized sales assets in minutes.