About a decade ago, English was the language of access, if one didn’t know the language, in most cases you’d end up with limited opportunities. But today we are experiencing a whole new India with the country opening up for the wider masses thanks to the internet revolution. With new platforms emerging in the content space everyday will vernacular content be the key to reach the next billion internet users in India? In the age of binge-watching and short format content, is the current generation a video-only or a video-first generation? When it comes to monetization, how much should one focus on value creation via-a-vis value capture? And finally, what are some of the challenges a founder faces in their journey to success; and what mindset can one adopt to overcome failures in this journey?
In episode 10 of Speakeasy with Dheeraj Sinha, we talk about Stories in Your Language with Ranjeet Pratap Singh, co-founder & CEO at Pratilipi, the largest Indian language storytelling platform with over 5 million stories published in 12 languages and over 25+ million active readers. Before Pratilipi, Ranjeet was associated with Vodafone where he looked after Marketing, Retail, and Channel Sales. He has been featured in Forbes 30 under 30 & Entrepreneur India 35 under 35.
Find Ranjeet on LinkedIn(https://www.linkedin.com/in/ranjeetpsingh/)
Check out Pratilipi at https://www.pratilipi.com/
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Check out our website: (https://speakeasywithdheerajsinha.in/)