44. Cross-Cultural Leadership with Lluís Ferré from Boonrawd Brewery

The FMCG Guys

Nov 9 2022 • 41 mins

Lluís Ferré is the Head of International Business at Boonrawd Brewery, a 90-year old Thai business which you may know from their flagship brand, Singha.

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In this Episode, you'll learn about:

- Moving across continents, functions and industries

- Why going international early is important

- Learning the local culture when leading

- Why rapport may be more important than hard facts

- Doing business and leading in Asia

- Adaptability in complex financial and cultural situations