126. Katrina Smart, Commerce Media Director Europe at The Mars Agency: The Retail Media Rise in Europe

Katrina Smart heads up Retail Media in Europe for The Mars Agency. Get their Retail Media Scorecard here: https://www.themarsagency.com/post/retail-media-report-card-europe/

In this conversation, you'll hear all about the current Consumer Goods Commerce Media scenario in Europe and where it's headed to through:

• The evolution of Retail Media in the last 3 years
• Particularities of the European landscape
• Connected Commerce in FMCG
• Key challenges for Consumer Brands
• Action items for brand owners in the current media scenario

This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/

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• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian