45. The Runner at the Centre with Matthew Dodge, MD International at Brooks Running

The FMCG Guys

Nov 16 2022 • 44 mins

Matthew Dodge is the Managing Director International (EMEA + APAC + LATAM) at Brooks Running, one of the leading and fastest growing players in the performance running category.

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In this Episode, you'll learn about:

- Matthew's unique career story: from lawyer to General Manager

- A North American Leading in Europe

- The Brooks Story: how a 100+ year old company has recently become a category leader

- The Brooks Go-to-Market strategy

- Specialists' as brand ambassadors and putting the Runner at the Centre