38. Diane de la Baronniere & Steve Kinsey from Haleon: Scaling Retail Media Globally

The FMCG Guys

Sep 13 2023 • 49 mins

We've discussed Retail Media thoroughly on the show, bringing different Retailers' voices such as Tesco, Albert Heijn or Boots. But what are brands doing about it?

In this episode, you'll hear first hand how Haleon (GSK's Consumer Health Spin-off) is approaching the topic. Through the voice of their Global team, with Steve sitting in the US and Diane in the UK, you'll learn about:

  • The particularities of Digital Commerce Media for a Consumer Healthcare company
  • Deploying global media strategies into local markets
  • How to bring Sales and Marketing together for a common media effort
  • Managing Data in a complex environment