146. Ryan Webber, VP Sales, Marketing & Client Success at Advance powered by Loblaw on Unlocking Omnichannel

The FMCG Guys

Mar 27 2024 • 13 mins

Advance is Loblaw's Platform for Loyalty, Data & Analytics and Retail Media. Loblaw's is one of Canada's Grocers, with 2,400 stores and 190,000 employees across several banners. Their VP Sales, Marketing & Client Success Ryan Webber joins Daniel live from Path to Purchase Institute's Retail Media Summit Canada in Toronto, where he was the opening speaker.

Watch on YouTube: https://youtu.be/S9Ly_AXbsok

Topics covered:

  • Canada's largest grocer's approach to Media
  • In and out of store media
  • Cases where they are applying AI
  • Lower and upper funnel value in Retail Media
  • How to generate awareness in a person's most critical point of making a purchase decision
  • Key Learnings from the Inaugural Retail Media Summit Canada