43. Singles Day in South East Asia with Julie Landau from iQuest Asia

The FMCG Guys

Oct 26 2022 • 37 mins

Singles Day has rapidly become the number 1 shopping occasion globally. In this episode, we'll focus move the focus towards South East Asia with Julie Landau, an eCommerce veteran in the region, to see what opportunities European Brands can have during this shopping occasion. Some key topics covered:

- Singles Day Vs. Western Shopping Occasions (such as Black Friday
- The South East Asian Market, and differences within
- Key Success Factors for European Brands
- Planning Singles Day ahead of time
- Content Creation and Data Framework

You can also read an outline of iQuest Asia's approach to Singles Day here.

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