150. Chris Perry, Chief Learning Officer at firstmovr: The Shopping Basket of the Future

Chris Perry, one of the pioneers of FMCG eCommerce, is finally on The FMCG Guys! Currently co-heading firstmovr, he's on a mission to educate & empower people and organizations embrace the fast pace of change in today's Retail and Consumer World.

Jump on the show & you'll learn about:

• A career that went from FMCG to Agency and back!
• Starting firstmovr and what this movement is all about
• Challenges for Brands in today's eCommerce
• How to drive incrementality by taking a full-funnel approach
• Influencing in-store from an omni perspective
• Measurement: how can brands quantify the impact on their business
• How should brands think about growth from a total category management perspective

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian