177. Patricia Amaro, Global eB2B Senior Director at Mars: Step-Changing B2B with Digital Capabilities

If there is one thing we have learnt this year in The FMCG Guys Podcast is that the often overlooked B2B channel is key to the present and, especially, the future of Consumer Goods Companies. Digital is playing a key role in building the relationship between distributors, small shops, consumers with the brands. Our guest, Patricia Amaro, is arguably one of the best in the biz: she’s worked in this confluence for many years, having built a platform at Unilever which is now one of the largest B2B marketplaces in Latin America, built global capabilities at Reckitt and, currently, looking after the digitalization at Mars Wrigley.

Tune into this conversation to learn about:

• Patricia’s impressive career journey from digital start-ups to building eB2B capabilities globally
• The strategic importance of (e)B2B in modern FMCG companies
• Different eB2B platforms and models
• Being strategic and smart when deploying globally

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• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian