55. Virginia Cervantes from Tropicana Brands: The Marketing Mind of a General Manager

The FMCG Guys

Feb 8 2023 • 44 mins

Virginia (Vicky) Cervantes from Tropicana Brands is our guest this week. Originally from Mexico, she's worked internationally with the likes of Kellogg's, Avon and Pepsico, mainly in Marketing, and she's currently the General Manager for Growth Markets Western Europe.

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Topics Covered

- Transitioning from Marketing to General Management

- Changing Industries (from foods to beauty and foods again)

- The importance of developing a network

- Putting People and Purpose at the center

Books Recommended

  • What Got You Here Won't Get You There by Marshall Goldsmith
  • The Leadership Pipeline by Ram Charan