138. Gustavo Mendonça, Head of Revenue Management Digital Transformation NA at Kraft Heinz: The Future of Revenue Management

The FMCG Guys

Feb 28 2024 • 42 mins

Revenue Management is one of the hot topics in the Consumer Goods industry this 2024. Gustavo Mendonça, who has driven transformation at the function at Kraft Heinz, joins us to discuss why this function is strategic and how it's being transformed by digital.

This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/

In this episode you'll learn about Revenue Management's crossroad with digital through:

  • The growing influence of Revenue Management in global FMCG's
  • Variables companies consider when pricing
  • Decision-making factors in promotion and trade expenditures
  • How digital transformation is impacting revenue management and what tools are relevant