144. Cyndi Loza, Managing Director, Member Content at Path to Purchase Institute (P2PI): Covering Global Media

The FMCG Guys

Mar 20 2024 • 11 mins

Cyndi Loza is the Managing Director, Member Content at Path to Purchase Institute (P2PI), a member organization and publication that serves commerce marketers in Consumer Goods & Retail.

Watch on YouTube: https://youtu.be/DBmiJOQQ_4Q

She joins Daniel live from the first edition of Retail Media Summit Canada in Toronto, to go over:

  • Current trends in Retail Media
  • How P2PI is helping Retailers and Brands come to a common understanding of the current environment
  • What makes Canada unique
  • The event and looking at the future

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