156. Neil Reynolds, Global VP Digital Commerce at Mars: eCommerce General Management

The FMCG Guys

May 4 2024 • 39 mins

Neil Reynolds heads up the Global Digital Commerce Business Unit at Mars Snacking. With a global multifunctional team, his scope spans across Pure Play Key Accounts, Capability Building, Portfolio Development and eB2B, giving him a unique point of view of the state of FMCG in today's Commerce.

He joins Efrain and Daniel to speak about:

  • His unique career path from mainstream P&L (Sales and General Management) roles to eCommerce
  • Digital Commerce as a full-funnel proposition that drives the whole business forward
  • Deploying Global know-how and capability into local markets
  • Anticipating Shoptalk Europe (June 3-5) in Barcelona

More: