In this episode, we turn our gaze to Jimmy Buffett's branding journey. We'll explore the lessons he learned along the way, the challenges he faced, and the brilliance he displayed in building the Margaritaville empire. Join me as we uncover the insights that can shape our own creative endeavors.

This podcast referenced 2 articles:

• Marketing is Evil by Marty Nemko Ph.D. in Psychology Today
• 39 Years Ago, Jimmy Buffet Won a Lawsuit That Sparked a $1.5 Billion Business by Jeff Haden in Inc Magazine

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