75. What to consider when pricing photography

Sustainable Photography

07-03-2023 • 9 mins

Stop giving away shoots and start charging for your services.

In this latest podcast episode, you’ll learn what to consider when pricing your photography.

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.

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Stop giving away shoots and start charging for your services.

Every time you are advertising the fact that you do your work for free, you are telling clients, and potential clients (and the world in general), that what you do isn’t worth anything.

Take a look at businesses around you that aren’t photographers. Are they talking about the value they give their clients? Explaining what they do? Sharing great results? Or are they asking for “test clients” or someone to get a product or service for free?

If a plumber gives away a day of plumbing, someone will still have to book them when their pipes burst or they are installing a new faucet.

Stop giving away shoots

No one NEEDS photography. It’s something people WANT. And it’s YOUR job to make your followers realize that they want it.

And if you instead are talking about how they can get a session for free, what you are doing is devaluing what you do. You make your work seem less valuable. You’re sending a message of “this is not worth paying for” or “I’m not getting enough busin