Sustainable Photography

Ingvild Kolnes

Empowerment and inspiration for photographers. A sustainable business is profitable and lasting. Instead of short-term wins you want to make sure you’re doing things that matter. Both to yourself, and to create the business you want. The goal of this podcast is that it will help you build and structure your business around your life, instead of the other way around. read less
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Episodes

118. A Unique Approach to Photography, Branding, and Self Portraits with Lisa Haukom
27-02-2024
118. A Unique Approach to Photography, Branding, and Self Portraits with Lisa Haukom
Do you ever think about how to bring a new spark to your photography business? Lisa Haukom, a brand strategist and photographer, talks about her unique ideas in this episode. Lisa shared how she thinks outside the box and what that means for her photography. Check out the full show notes What Lisa wants you to know Your brand photography is so much more than a pretty photo. To give the listener pathways forward through three of the most pressing questions for entrepreneurs How do I show up as myself online?How to get over what to post anxiety?How to make my brand stand out? Instagram Start Here to Plan the Perfect Brand Photoshoot Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.  Download the mindset freebie Follow me on Instagram Join the Facebook group Do you ever think about how to bring a new spark to your photography business? Lisa Haukom, a brand strategist and photographer, talks about her unique ideas in this episode. Lisa shared how she thinks outside the box and what that means for her photography. — Lisa makes the unseen visible and gives it life. A guide, speaker, author, vision holder, mentor, and photographer, Lisa Haukom is based in the Pacific Northwest and provides marketing and brand strategy services to her interior, lifestyle, and brand clients using her 20+ years of experience. Her work has been featured in Domino, Lonny, Design Sponge, and more. As a highly referred and published photographer and brand strategist – Lisa understands the importance of visual storytelling through images and video for any business. She is the founder of The Self Portrait Studio, for female-identifying entrepreneurs — a mix of mindset, mastermind, and moxie. Getting Creative In our chat, Lisa talked about how she shoots through Zoom and other virtual platforms. She explained how you don’t always need to be there with your subject to get a great shot. This way of thinking
117. Unlocking Your Potential: Overcoming Mental Blocks in Photography Business
20-02-2024
117. Unlocking Your Potential: Overcoming Mental Blocks in Photography Business
Do you ever find yourself held back by self-doubt and limiting beliefs? In this blog post, we’ll dive into the mindset shifts needed to break free from these barriers and reach new heights in your photography business. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.  Download the mindset freebie Follow me on Instagram Join the Facebook group Do you ever find yourself held back by self-doubt and limiting beliefs? In this blog post, we’ll dive into the mindset shifts needed to break free from these barriers and reach new heights in your photography business. The Power of Mindset Often, without even realizing it, we tell ourselves negative stories that keep us playing small. Thoughts like “I’m not good enough” or “I should charge less” can hinder our growth. It’s time to recognize and change these patterns. Embracing Change Stepping out of our comfort zones is essential for growth. By challenging our automatic thoughts and limiting beliefs, we can open up new possibilities. Remember, it’s about changing your mindset to believe in your worth and potential. Setting the Right Prices In the photography world, there’s often a perceived price cap. But by expanding our horizons and learning from successful mentors, we can break free from these limitations. Don’t be afraid to value your work and set prices that reflect your worth. Building a Supportive Network Surrounding yourself with like-minded individuals who inspire and uplift you is crucial. Seek out communities and resources that align with your goals and beliefs. Together, we can lift each other up and achieve greater success. Investing in Yourself Investing in your business and personal growth is an investment in your future. By overcoming money blocks and understanding the value of your work, you can attract clients who see your worth and are willing to invest in your services. Visualizing Success Imagine yourself thriving in your photography business. Envision the kind of clients you
116. Rising Above The Imposter Complex: Discovering Your Iconic Identity with Tanya Geisler
13-02-2024
116. Rising Above The Imposter Complex: Discovering Your Iconic Identity with Tanya Geisler
A lot of people struggle with what is known as the Imposter Complex (or imposter syndrome as you might know it) —the nagging feeling of not being good enough, doubting your abilities, or fearing you’ll be exposed as a “fraud”. In this episode, we’ll uncover the different types present and their impact on our perception of ourselves, our work, and how we can navigate it. Tanya Geisler is a certified Leadership Coach, in-demand international TEDxWomen speaker, and writer who teaches leaders how to combat their Imposter Complex and lead with ICONIC impact so they can achieve their ultimate goals. Her clients include best-selling authors, heads of industries, MPs, public speakers, leaders, movement makers, entrepreneurs and legendary motivators. Check out the full show notes What Tanya wants you to know The Imposter Complex does not need to stop you from leading the way you were intended to lead, and to share your gifts with the world. Instagram Quiz Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.  Sign up for the mindset freebie Follow me on Instagram Join the Facebook group A lot of people struggle with what is known as the Imposter Complex (or imposter syndrome as you might know it) —the nagging feeling of not being good enough, doubting your abilities, or fearing you’ll be exposed as a “fraud”. In this episode we’ll uncover the different types present, the impact it has on our perception of ourselves, our work, and how we can navigate it. Tanya Geisler is a certified Leadership Coach, in-demand international TEDxWomen speaker, and writer who teaches leaders how to combat their Imposter Complex and lead with ICONIC impact
113. How to get started on Creating an Effective Photography Website
23-01-2024
113. How to get started on Creating an Effective Photography Website
Having a great website is crucial for attracting clients and growing your business. In this episode, you’ll get some valuable insights on how you can get started with creating your own photography website or revamping your existing one. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.  Get a website made for you Follow me on Instagram Join the Facebook group Having a great website is crucial for attracting clients and growing your business. In this episode, you’ll get some valuable insights on how you can get started with creating your own photography website or revamping your existing one. Learn the 7 pieces of a sustainable business Episode 53 Knowing Your Target Audience First things first, before diving into the design and aesthetics, it’s essential to prepare and organize your thoughts. Knowing yourself as a photographer and understanding your ideal client is key. Take some time to consider what your clients care about and what resonates with them. This will help you create copy and content that truly connects with your target audience. Geography Matters Remember, people are often looking for photographers in specific locations. So, it’s important to mention where you are located and the areas you serve. This will make your website more relevant for search en
112. Transforming your photography business with powerful copy with Andrea Shah
16-01-2024
112. Transforming your photography business with powerful copy with Andrea Shah
Copywriting, when done right, can turn your photography business into a high-converting machine. Andrea Shaw is a talented copywriter who specializes in helping photographers articulate the uniqueness of their businesses and connect strongly with their ideal clients. Check out the full show notes Check out Andrea Shah Instagram Website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.  Get a custom website made for you Follow me on Instagram Join the Facebook group Copywriting, when done right, can turn your photography business into a high-converting machine. Andrea Shaw is a talented copywriter who specializes in helping photographers articulate the uniqueness of their businesses and connect strongly with their ideal clients. Andrea Shah writes websites for wedding pros & photographers who want to be the last tab standing in their ideal client’s browser. Her job is to nail down what makes you and your business unique, then transform that into words that make them say ‘that’s it, this is who we’re booking.’ In a previous life, she worked on the agency side, where she learned almost everything she knows about brand voice, SEO, user experience, and how to get people to give feedback that actually means something. And before that, she worked in a Tex-Mex restaurant with a legendary slogan. The value of Testimonials in Copywriting Client testimonials play a crucial role in showcasing your authenticity. Andrea highlighted the importance of weaving testimonials throughout your website instead of confining them to one page. Long blocks of text can be tidied up by pulling out compel
111. Q&A episode about pricing, self-care and marketing
09-01-2024
111. Q&A episode about pricing, self-care and marketing
Time to answer your questions. Let’s talk about pricing, marketing, and self-care. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.  Check out the Sustainable Photography program Follow me on Instagram Join the Facebook group Time to answer your questions. Let’s talk about pricing, marketing, and self-care. Learn the 7 pieces of a sustainable business Episode 53 How can I effectively market my business without spending a ton of money? The first thing to consider is where your clients are currently coming from. If you find that most of your clients are coming from your website or Instagram, it might be wise to focus your marketing efforts there. Social media platforms are a great way to promote your business without breaking the bank. Additionally, networking plays a crucial role in marketing. Make sure people around you are aware of what you do and encourage them to spread the word. Don’t forget to reach out to past clients and ask them to recommend your services to their friends. However, I also recommend setting aside a specific percentage of your earnings for marketing purposes. While it’s great to use free marketing methods, investing in social media ads can often yield excellent results. Do you have any practical tips for ensuring client satisfaction and receiving good re
110. The inside scoop on working with high-end clients with Elizabeth Solaru
02-01-2024
110. The inside scoop on working with high-end clients with Elizabeth Solaru
Baking and photography might appear worlds apart, but in some ways, they share many similarities – especially when it comes to dealing with high-end clients. Enter Elizabeth Solaru, a luxury cake designer with much to share about working with high-end clients that you can apply to your own field. Check out the full show notes What Elizabeth wants you to know You need an understanding of the different types of luxury clients, their buying psychology and how to change your mindset to serve this segment. Linked-in Website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.  Go to the shop Follow me on Instagram Join the Facebook group Baking and photography might appear worlds apart, but in some ways, they share many similarities – especially when it comes to dealing with high-end clients. Enter Elizabeth Solaru, a luxury cake designer with much to share about working with high-end clients that you can apply to your own field. Elizabeth Solaru is a successful entrepreneur, speaker and podcaster.Elizabeth has appeared on BBC1, the Good Food Channel, Channel 4, BBC Radioand Sky Living as a luxury expert. Understanding the High-End Client While working with high-end clients comes with its advantages, it is not without its challenges. It’s essential to learn how to identify high-end clients; these kinds of clients appreciate quality and are willing to pay for it. An important part of their identity is their love f
109. The value of your photography service: Beyond time and expenses
26-12-2023
109. The value of your photography service: Beyond time and expenses
As photographers, we often find ourselves caught up in defending our prices based solely on our expenses and the time we spend on our craft. While it’s important to consider these factors, they shouldn’t be the sole basis for justifying our value to clients. Let’s explore the true value of your photography and how to communicate it effectively. We’ll go beyond the numbers and look into the emotions and experiences you provide. So, let’s dive in and discover the key to unlocking your worth as a photographer. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.  Check out the Sustainable Photography program Follow me on Instagram Join the Facebook group As photographers, we often find ourselves caught up in defending our prices based solely on our expenses and the time we spend on our craft. While it’s important to consider these factors, they shouldn’t be the sole basis for justifying our value to clients. Let’s explore the true value of your photography and how to communicate it effectively. We’ll go beyond the numbers and look into the emotions and experiences you provide. So, let’s dive in and discover the key to unlocking your worth as a photographer. Learn the 7 pieces of a sustainable business Episode 53 Don’t Cap Your Prices: The Perspective Shift You Need When it comes to
107. Take Care of Your Mental Health in the Dark Season
12-12-2023
107. Take Care of Your Mental Health in the Dark Season
As we navigate through the dark season, it’s important to prioritize our mental well-being and practice self-care. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.  Check out the Sustainable Photography program Follow me on Instagram Join the Facebook group As we navigate through the dark season, it’s important to prioritize our mental well-being and practice self-care. Learn the 7 pieces of a sustainable business Episode 53 Rest and Rejuvenate With lower energy levels during this time, it’s completely normal to feel a drop in motivation and drive. Embrace the opportunity to indulge in cozy moments, wrapping yourself in warmth and catching up on your favorite Netflix shows. Remember, rest is necessary! Discover Your Motivational Factors To keep your business momentum going, find business-related activities that ignite your inspiration. Collaborate with a business friend on exciting projects or consider seeking coaching to keep yourself motivated. Adapt your strategy and plan for the future, taking into account your seasonal energy fluctuations. Design Your Business Around You Your business should work for you, not vice versa. Get to know yourself and prioritize your needs and desires. If you flourish with frequent shoots, build a business model that supports it. On the other hand, if editing drains your energy, consider outsourcing it. Your journey to success should reflect who you are and what you love. Conclusion Remember, your mental health matters. Designing your business in alignment with your needs not only promotes your well-being but also reduces competition in the market. Don’t hesitate to reach out! Feel free to DM me on Instagram at @IngvildKolnes if you have any questions or if you&#