Episode 63: Brief: Social Media Trends for 2023

Imperfect Marketing

17-01-2023 • 6 mins

So, I hope you already know my general feelings on trends—but just in case you're new to Imperfect Marketing—I don't recommend jumping on the latest trends JUST because everyone else is!

None of these social media trends I feature in this episode might be a good fit for you. That's okay!

It's more important to stick with something that feels authentic to your brand.

I combed the web and am bringing you my favorite social media trends from Smart Brief, Hootsuite, and Exploding Topics.

1. Help impatient customers on social media
2. We are all influencers. Redefine and deploy your influencer army
3. Video, video, video

Are there any trends that you can authentically incorporate into your 2023 marketing?


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