Imperfect Marketing

Kendra Corman

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results. read less

Episode 64: Controlling How You and Your Brand Show up On Google with Jason Barnard, Digital Nomad
19-01-2023
Episode 64: Controlling How You and Your Brand Show up On Google with Jason Barnard, Digital Nomad
In this episode of Imperfect Marketing, I had the honor of speaking with a Digital Nomad, Jason Barnard.Jason is not just a digital marketing expert; he has been a cartoon blue dog and is a musician with the double bass as his specialty. When we recorded, I got a chance to look around his music room, and it was pretty cool to see all of his instruments.Basically, we talked about the importance of Google SERPs or Search Engine Result Pages for YOU and your business or organization. Two big takeaways:Educate Google and give them a consistent message about who you are.Think about the customer experience. Google is sending their customers to you; if they have a good experience, they will send them back. If they don't, they won't.The thought process of Google sending me their customers in search totally blew my mind. I never really thought about it that way. So many of my customers ask, "how do we rank on page 1? What do we need to do?"But suppose you flip your thinking to the problem you solve and instead focus on adding value for the visitors that Google sends you. In that case, it takes you further away from games and more toward what you should be thinking about—creating a great user experience for the visitors that come to your site, from Google or anywhere.Want to connect with Jason Barnard, digital marketing, musician, and former blue dog in a cartoon? Additional Free Resources:Kendra's favorite WordPress Tools (including Yoast's SEO plugin)Defining Your Target AudienceGenerating Content Ideas People Are Searching For Episode 32: Amazon Marketing and Micro-Failures with Annalisa DeMartaLearn more about problem aware customers Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready? Get it here.
Episode 61: Brief on Short-Form Video
10-01-2023
Episode 61: Brief on Short-Form Video
So, I spoke with you in the last Imperfect Marketing Brief about 2023 trends. One of those trends was the short-form video.How can you leverage short-form video for you and your audience?Here is the script for the "fake" that might become real (or reel 🤣) one day soon:Do you want to know the three biggest mistakes solopreneurs make when building their content, like blogs, short-form videos, etc.?Listen up! I am going to tell you and then show you how to avoid them.They don't have a call to action. Think about what you want people to do after they watch your video or read your blog. Work in a way for them to connect.They write/record what they want to write or record, not what their target audience is looking for. Start with questions! Always start with questions. That's free and easy to do.They aren't consistent. Sometimes it is about time, and other times it's just about not having any idea where to start. So, schedule your time and ideas and build a calendar that you can deliver on.Anyway, to ensure you don't fall victim to these same mistakes I see over and over again, grab my five easy ways to generate content ideas. I will show you how you can have an unending list of content ideas to keep you consistent and delivering to your audience. So, go to kendracorman.com/5hacks to get your copy now!Have you experimented with short-form videos? Are you a "reel" master? Let me know at support@kendracorman.com.Resources:Catch up on the 2023 marketing trendsSo what IS a brand? Find out with my guest, Linda Kleist!Do you know YOUR list building style? Take my quick quizIt's time to identify your Target Audience Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready? Get it here.
Episode 53: My new Ideal Week
06-12-2022
Episode 53: My new Ideal Week
'Tis the season for New Year's Resolutions! One of my big ones this year is working towards creating an Ideal Week with my calendar.As you may know, I am a HUGE fan of my Full Focus Planner and feel like I need to write poetry about it. It has been such a powerful tool in increasing my productivity!However, the one piece I never followed or did was completing the "Ideal Week." None of my days were ideal—let alone an entire week. I didn't even know what themes to put on different days or anything. But, then, I spoke to a fellow Full Focus Planner Fan and power user.She told me that she fllls out her Ideal Week. She hasn't ever achieved it, but it is something that she strives for.Wow! I never thought about it that way. With the new year approaching, I decided to create my Ideal Week and move things around, so my days are themed. That way, I can ultimately become more productive. I am so excited about my new schedule!I am confident I will stumble along the way, but I am headed in the right direction. Do you have an Ideal Week or themed days? Reach out to me at support@kendracorman.com; I would love to learn more about what you do, so let me know!Resources:Want to create your own Ideal Week? Check out this download from Full Focus!Learn why you need a marketing planARE there business mistakes you're overlooking? Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready? Get it here.