Imperfect Marketing

Kendra Corman

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results. read less
BusinessBusiness

Episodes

194: Mastering Brand Strategy for Business Growth with Guest Chaya Glatt
Yesterday
194: Mastering Brand Strategy for Business Growth with Guest Chaya Glatt
Imperfect Marketing with host Kendra Corman Episode 194: Mastering Brand Strategy for Business GrowthKendra dives into the world of brand strategy with Chaya Glatt, a brand strategist, business name specialist, and copywriter renowned for her MAD brand strategy formula. Chaya, also an international speaker and the mind behind the Brand Authority training program, shares her passion for evolving high-performing businesses into iconic brands. With a no-nonsense approach to creativity, she emphasizes goal-focused, data-driven branding and marketing strategies.Topics covered in today's conversation include:•The essence and importance of brand strategy in achieving business goals.•The pitfalls of "creative nonsense" and the significance of aligning marketing efforts with concrete objectives.•Effective communication with customers to refine messaging and improve engagement.•Building trust through evidence-based marketing and client testimonials.•The critical role of website presentation and content in establishing credibility and connecting with potential clients.•Continuous evaluation and evolution of marketing strategies to remain relevant and compelling.and more. Tune in every Tuesday and Thursday as Kendra explores the intricacies of marketing through the lens of imperfection, encouraging progress and growth.Resources:Visit Chaya Glatt's website for free trainings and resources on brand strategy and business growth.You can find Chaya Glatt:LinkedIn: https://www.linkedin.com/in/chaya-glatt-copywriter/Additional Resources: https://chayaglatt.thrivecart.com/chaya-glatts-courses-and-guides/ Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
192: Rethinking Sales and Marketing Strategies with Guest Diane Helbig
18-04-2024
192: Rethinking Sales and Marketing Strategies with Guest Diane Helbig
Imperfect Marketing with host Kendra Corman Episode 192: Rethinking Sales and Marketing StrategiesKendra talks imperfect marketing with internationally recognized business and leadership development advisor, Diane Helbig. Diane is a certified professional coach and president of Helbig Enterprises, where she aids businesses and organizations in becoming more constructive and profitable. With a wealth of experience as an author, award-winning speaker, and workshop facilitator, Diane shares insights into effective sales and marketing techniques that steer clear of traditional selling tactics.Topics covered in today's conversation include:The counterintuitive approach to sales by focusing on value instead of sellingThe power of email marketing and how to do it without spammingNetworking mistakes to avoid and how to genuinely build relationshipsThe role of social media in marketing and building communityThe effectiveness of podcasting in sharing valuable content and building trustand more. Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources:Succeed Without Selling by Diane Helbig: https://amzn.to/2TBxOWQ You can find Diane Helbig:LinkedIn: https://www.linkedin.com/in/dhelbig/Accelerate Your Business Growth Podcast: https://www.helbigenterprises.com/podcast  Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
190: Creating A Month of Content in 90 Minutes with Aaron Witnish
11-04-2024
190: Creating A Month of Content in 90 Minutes with Aaron Witnish
Imperfect Marketing with host Kendra Corman Episode 190: Creating A Month of Content in 90 Minutes with Aaron WitnishKendra talks with content strategist Aaron Witnish about his system for extracting 30 days of video and written content in just 90 minutes.Topics covered include:The story behind Aaron's content creation processCommon struggles with creating content regularlyWays AI can help streamline and repurpose contentTips for coming up with ideas and going "viral"The importance of creating content consistentlyJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources:vidIQ: https://vidiq.com/Opus.Pro: https://www.opus.pro/Rev.com: https://www.rev.com/Connect with Aaron: LinkedIn: https://www.linkedin.com/in/aaron-witnish-1797193b/Content Only: https://contentonly.au/Facebook: https://www.facebook.com/a.witnish/Instagram: https://www.instagram.com/aaronwitnish/YouTube: https://www.youtube.com/channel/UCJc0JxOK1um37423u6vNK7Q Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
186: The Art and Science of Facebook Advertising with Robert Brill
28-03-2024
186: The Art and Science of Facebook Advertising with Robert Brill
Imperfect Marketing with host Kendra Corman Episode 186:  The Art and Science of Facebook Advertising with Robert BrillKendra talks imperfect marketing with digital advertising expert Robert Brill, CEO of Brill Media. Robert shares insights on running successful ad campaigns, trends in digital advertising, and his biggest lesson learned.Topics covered include:Having a strategy for your campaignsCreative testing on platforms like FacebookLeveraging AI and machine learning in adsMajor digital advertising platformsHiring the right expertsJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources:Brill Media: https://brillmedia.co/emarketer: https://www.insiderintelligence.com/You can find Robert Brill: Brill Media: https://brillmedia.co/LinkedIn: https://www.linkedin.com/in/robertbrill/Instagram: https://www.instagram.com/brill_media/ Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
185: Quarterly Check-In: Assessing What Worked and What Didn’t in Q1 with Host Kendra Corman
26-03-2024
185: Quarterly Check-In: Assessing What Worked and What Didn’t in Q1 with Host Kendra Corman
In this episode of Imperfect Marketing, host Kendra Corman delves into the crucial practice of conducting a quarterly check-in. This episode focuses on evaluating the first quarter's successes and shortcomings, highlighting the importance of this process in fostering business growth and improvement.Key Points Covered in This Episode:Assessing Key Metrics: Kendra emphasizes the importance of analyzing hard numbers like lead generation conversion rates, email list growth, overall sales, and progress towards annual projections. Celebrating positive metrics and identifying strong performers for the next quarter is crucial.Identifying Underperformers: The episode guides listeners through auditing underperforming aspects, such as website pages with high bounce rates, email funnels with drop-offs, and low-ROI social ads. Kendra advises on tweaking messaging and relaunching strategies for better results.Operational Challenges and Solutions: Kendra shares insights on identifying operational bottlenecks that may have slowed down progress. She discusses the importance of correcting systemic issues to transform future execution strategies.Kendra's approach to quarterly check-ins, inspired by the Full Focus Planner, includes celebrating wins, reviewing goals, and making necessary adjustments. She encourages flexibility and objective, metrics-driven analysis to optimize strategies moving forward. Listeners are invited to share their insights and learnings from their Q1 evaluations. Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
184: How AI Can Supercharge Your Podcast with Nick Nalbach
21-03-2024
184: How AI Can Supercharge Your Podcast with Nick Nalbach
Imperfect Marketing with host Kendra Corman Episode 184: How AI Can Supercharge Your Podcast with Nick NalbachKendra talks imperfect marketing with podcast coach Nick Nalbach. Nick is a seasoned podcaster and leader in leveraging AI technology for content creation through his community NextGen Podcaster.Topics covered in today's conversation include: common misconceptions about AI, how AI can save podcasters time and money, ethical considerations when using AI, tips for beginner podcasters looking to incorporate AI, and moreJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources:Riverside.fm: https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=kendra-cormanChatGPT: ChatGPT.comClaude AI: Claude.aiBuzzsprout: https://www.buzzsprout.com/?referrer_id=1764783You can find Nick Nalbach:- https://ninefivetofreedom.com/  Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
183: The VIP Advantage: Taking Your Business to the Next Level with Host Kendra Corman
19-03-2024
183: The VIP Advantage: Taking Your Business to the Next Level with Host Kendra Corman
In this episode of Imperfect Marketing, host Kendra Corman dives into the transformative potential of VIP events and services for businesses. She explores how these exclusive, high-touch experiences can significantly enhance client engagement and drive profitability.Key Points Covered in This Episode:Value of VIP Events and Services: Kendra discusses the importance of hosting VIP events or offering elite services, emphasizing their role in attracting highly invested clients, fostering deep connections, and driving referrals and partnerships.Profitability and Customization: By providing high-end, personalized experiences, businesses can command premium pricing while delivering immense value to clients, leading to increased profits and the opportunity to reinvest in creating even more impactful VIP experiences.Exploring VIP Models: Kendra shares examples of effective VIP event models, such as weekend mastermind intensives, exclusive dinners, and one-on-one strategy days, demonstrating the versatility and potential of these approaches.Kendra also gives an insider view of her own VIP days, a high-intensity strategy lab designed to deliver rapid, actionable results for clients. This episode encourages entrepreneurs to consider incorporating VIP experiences into their offerings, highlighting the substantial benefits for both the business and its clients. Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
181: From Strategy to Execution: Implementing Your 90-Day Plan for Maximum Impact with Host Kendra Corman
12-03-2024
181: From Strategy to Execution: Implementing Your 90-Day Plan for Maximum Impact with Host Kendra Corman
In this episode of the Imperfect Marketing podcast, host Kendra Corman delves into the crucial aspect of executing 90-day marketing plans effectively. She shares insights on overcoming common challenges and offers strategies for ensuring that your ambitious marketing strategies are successfully put into action.Key Points Covered in This Episode:Strategies for Troubleshooting and Optimization: Kendra advises on learning from failures, realigning efforts towards successful initiatives, and staying on top of key metrics to optimize high-performing components of your marketing plan.Managing Distractions and Organization: The importance of using project management tools and scheduling focused work sessions is highlighted to minimize distractions and maintain organization. Kendra personally recommends Asana for task organization and Pomodoros for managing focus and productivity.Building Resilience Against Setbacks: Kendra emphasizes the importance of celebrating small wins and building contingency plans to mitigate unforeseen setbacks. She suggests allocating buffer times in weekly schedules for unexpected occurrences.By implementing these strategies, Kendra assures listeners that they can navigate the complexities of executing a comprehensive 90-day marketing plan. The episode aims to provide listeners with practical tips for turning their strategic visions into tangible results. Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
179: Getting Granular: Building Out Your Next 90-Day Marketing Calendar with Host Kendra Corman
05-03-2024
179: Getting Granular: Building Out Your Next 90-Day Marketing Calendar with Host Kendra Corman
Host Kendra Corman takes a deep dive into the specifics of creating a detailed 90-day marketing calendar in this episode of the Imperfect Marketing podcast. Focusing on the importance of granular planning, Kendra guides listeners through the process of turning lofty goals into achievable weekly action items.Key Points Covered in This Episode:Mapping Weekly Activities: Kendra stresses the need to break down quarterly objectives into weekly tasks. This involves planning marketing campaigns, email sequences, events, or launches meticulously week over week to directly support your goals like list growth or sales.Tactics Aligned with Goals: The episode provides a four-week example plan, demonstrating how each week’s activities, like releasing a lead magnet or hosting a webinar, should align directly with the larger objectives of increasing email subscribers or boosting sales.Consistency and Repetition: Emphasizing the power of repetition, Kendra suggests monthly themes for marketing strategies. This approach not only saves creative bandwidth but also helps in reinforcing the business's key messages, thus strengthening brand recognition.By laying out weekly activities upfront and referencing them regularly, Kendra assures that the urgency and focus on the quarter’s goals remain high amidst daily distractions. Listeners are encouraged to use Kendra’s momentum mapping or 90-day planning templates to start their detailed planning process. Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
177: Momentum Mapping: Crafting a Powerful 90-Day Plan with Host Kendra Corman
27-02-2024
177: Momentum Mapping: Crafting a Powerful 90-Day Plan with Host Kendra Corman
Join host Kendra Corman in this episode of the Imperfect Marketing podcast as she delves into the strategy of crafting effective 90-day marketing sprints. Kendra introduces her 'Momentum Mapping' system, a method designed to bring clarity and focus to your quarterly marketing plans.Key Points Covered in This Episode:Setting Quarterly Objectives: Kendra emphasizes the importance of establishing one to three major goals for the upcoming quarter, like hitting a revenue milestone or launching a new product, to keep efforts concentrated and effective.Week-by-Week Planning: She guides listeners through the process of breaking down quarterly objectives into actionable weekly tasks, focusing on marketing campaigns, lead generation, and content strategies to draw and nurture leads towards purchase decisions.Optimizing Time and Energy: Kendra shares tips on scheduling daily time blocks for creative and strategic work, tailoring these sessions to your most productive hours, and theming weeks and months for cohesive marketing initiatives.For those looking to streamline their marketing efforts and achieve significant milestones, Kendra's 90-day Momentum Mapping Template offers a structured and practical approach. Download the free template at kendracorman.com/MMTemplate and embark on a productive and goal-oriented marketing journey. Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
176: Leveraging Video and Authenticity for B2B Social Media Marketing with Guest Keigan Carthy
22-02-2024
176: Leveraging Video and Authenticity for B2B Social Media Marketing with Guest Keigan Carthy
Kendra talks imperfect marketing with digital marketing expert Keigan Carthy. As the founder of Vision Media, Keigan specializes in B2B content, strategy and paid social.Topics covered in today's conversation include:- Using social media to showcase authenticity- Establishing trust and consistency with video- Letting Facebook's algorithm target your audience- Tips for connecting with audiences authentically- Why showing ROI for clients is so important- and more. Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources:Link to schedule a strategy session with Vision Media: https://calendly.com/visionmediamanagement/vm-strategy-session You can find Keigan Carthy:On Vision Media's website: https://visionmanagement.co/ On LinkedIn at https://www.linkedin.com/in/keigan-carthy-517856204/ Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
175: The Compounding Returns of Consistency: Doubling Down on What Works with Host Kendra Corman
20-02-2024
175: The Compounding Returns of Consistency: Doubling Down on What Works with Host Kendra Corman
In this episode of Imperfect Marketing, host Kendra Corman explores the pivotal role of consistency in driving business growth. She shares her personal experiences and offers strategic advice on maintaining consistency, even amidst the challenges of an entrepreneurial lifestyle.Key points covered in this episode:The Importance of Consistency: Kendra stresses how maintaining consistent delivery of value and communication is essential for sustainable business growth, using her own experiences to highlight the potential consequences of inconsistency.Practical Strategies for Consistency: She provides actionable advice on achieving consistency, including focusing on core business elements, utilizing systematization and outsourcing, and setting realistic, sustainable goals for business activities.Balancing Business and Self-Care: Emphasizing the need for personal well-being, Kendra discusses managing energy and creativity to ensure long-term business viability, encouraging entrepreneurs to define and adhere to their own metrics of consistency.This episode is a must-listen for entrepreneurs and business owners looking to enhance their consistency in business practices, offering a blend of personal insights and practical tips.  Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!