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In this episode of Make Good Fashion podcast, host Jasmine Rennie interviews Lottie Woods, a freelance fashion designer and sustainable design consultant. Lottie discusses the importance of sustainable, purpose-driven design in the fashion industry and shares her experience of working with global brands and transitioning to helping other designers bring their fashion ideas to life. The conversation covers the process of starting a fashion brand, the role of tech packs and why they are crucial, the importance of fitting and understanding the customer, and how to incorporate sustainability into design. Lottie also emphasizes the importance of patience, understanding that quality takes time, and working with the right people to ensure a smooth and efficient design process, leading to a high-quality product.

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