In this episode, I sit down with Zac, the lead singer of the band El Moono, to talk about their experience navigating the music industry as a business and utilizing social media to grow their fanbase. We delve into the challenges they have faced as an independent band, including the struggles of booking gigs, promoting their music, and managing finances. Zac shares his insights on the importance of treating music as a business going forward, and how the band has found success through building genuine and authentic relationships with fans on social media. We also discuss the turning point where the music you are creating becomes the kind of music you yourself would listen to and the pride associated with that change in perspective.