Will A.I. Agents kill traditional browser based search? Kipp and Kieran dive into the latest innovations from OpenAI and the development of AI agents, which have the potential to revolutionize tasks and automation. They discuss the potential impact these agents can have on the future of Google search, and the changing landscape of search engines. This includes opportunities for marketers and businesses to adapt to this new era of AI-driven technology. Mentions Ben Tossell and his daily AI news letter Ben’s Bites: (https://bensbites.beehiiv.com/subscribe) Adept - An AI company focused on creating an AI teammate for everyone: (https://www.adept.ai/) Selenium - A popular testing tool for web applications: (https://www.selenium.dev/) Perplexity AI - A company disrupting the core Google search business: (https://perplexity.ai/) Time Stamps: 00:00 Kieran shares wild parenting stories, OpenAI project.] 04:08 OpenAI evolving to execute work on your behalf. 07:01 Large language models have limited long-term value. 11:19 Sales reps use automation and need improvement. 15:11 Upcoming episodes on agents and disruptions.] 16:11 Google's search success built on feedback loop. 19:48 AI chat products: understanding, building, and ranking. 23:08 Explore how LLMS perceive your brand. Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.