Marketing Against The Grain

Hubspot Media

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas. read less
BusinessBusiness

Episodes

If You Can Adopt These Marketing Principles, Ai Can’t Hurt You
2d ago
If You Can Adopt These Marketing Principles, Ai Can’t Hurt You
Ep. 211 Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless marketing principles that even Ai can't defy. Kieran dives into the importance of adopting fundamental marketing principles that ensure long-term success and resilience in the face of advancing technology. Learn more on how conversational copywriting shaped the toothpaste industry, why distribution should be your first priority, and the significant role of relentless perseverance and customer value demonstrated by the story of James Dyson. Mentions Claud C. Hopkins https://scientificadvertising.blogspot.com/ Pepsodent https://www.pepsodent.com/bd James Dyson https://www.dyson.com/james-dyson We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
How To Get Your First 100 Customers Using Ai In Social Media | Yuliya Bel
19-03-2024
How To Get Your First 100 Customers Using Ai In Social Media | Yuliya Bel
Ep. 209 Is humor the secret sauce to capturing your first 100 customers in today's AI-driven social media landscape? Learn unconventional yet potent strategies for early-stage companies to get noticed and thrive. Kipp and Yuliya Bel (co-founder of Notus) dive into the nuances of leveraging social data and AI for personalized marketing. Learn more on harnessing AI for smarter social media strategy, the art of engagement and "s**t posting" to drive authentic conversations, and how to pinpoint and attract the high-fit, high-intent prospects critical to your business's growth. Mentions Notus https://getnotus.io/ Wendy’s social media https://twitter.com/Wendys We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
I Used ChatGPT To Create A Marketing Plan In 30 Minutes
12-03-2024
I Used ChatGPT To Create A Marketing Plan In 30 Minutes
Ep. 207 Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing legends. Kipp and Kieran dive into building a marketing plan in real time with the help of AI. Learn more on what works and what doesn’t, how ChatGPT can connect you to the brain of famous marketers, and how all of this can help you reach 1000 customers. Mentions Gary Vaynerchuck https://garyvaynerchuk.com/ Seth Godin https://www.sethgodin.com/ Mailchimp https://mailchimp.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Using GPT Agents For Content Creation (Tools & Predictions) ft Nicholas Holland
29-02-2024
Using GPT Agents For Content Creation (Tools & Predictions) ft Nicholas Holland
AI agents: your new virtual co-worker! What are they, who is making them, and when you can expect them. Kieran and Nicholas Holland (Hubspot, GM Marketing Hub) dive into the transformative power of AI in content creation and digital marketing strategies. Learn more about the innovative ways AI tools can enhance brand voice, the intricacies of tailoring content to various social media platforms, and the game-changing potential of AI-driven devices and interfaces that could redefine how we work and interact with technology. Mentions G2 Crowd https://www.g2.com/ Capterra https://www.capterra.com We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
OpenAI Agents 2.0… Is This The End Of Google Search?
22-02-2024
OpenAI Agents 2.0… Is This The End Of Google Search?
Will A.I. Agents kill traditional browser based search? Kipp and Kieran dive into the latest innovations from OpenAI and the development of AI agents, which have the potential to revolutionize tasks and automation. They discuss the potential impact these agents can have on the future of Google search, and the changing landscape of search engines. This includes opportunities for marketers and businesses to adapt to this new era of AI-driven technology. Mentions Ben Tossell and his daily AI news letter Ben’s Bites: (https://bensbites.beehiiv.com/subscribe) Adept - An AI company focused on creating an AI teammate for everyone: (https://www.adept.ai/) Selenium - A popular testing tool for web applications: (https://www.selenium.dev/) Perplexity AI - A company disrupting the core Google search business: (https://perplexity.ai/) Time Stamps: 00:00 Kieran shares wild parenting stories, OpenAI project.] 04:08 OpenAI evolving to execute work on your behalf. 07:01 Large language models have limited long-term value. 11:19 Sales reps use automation and need improvement. 15:11 Upcoming episodes on agents and disruptions.] 16:11 Google's search success built on feedback loop. 19:48 AI chat products: understanding, building, and ranking. 23:08 Explore how LLMS perceive your brand. Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
OpenAI’s Sora Vs Google’s Gemini 1.5 Pro: Who Wins?
20-02-2024
OpenAI’s Sora Vs Google’s Gemini 1.5 Pro: Who Wins?
Is 2024 the year we'll see our wildest imaginations come to life in video form? Kipp and Kieran get right into the brewing storm within the AI industry as titans clash on new frontiers of technology. In this episode they dive into the unfolding drama of AI developments with a focus on the text-to-video revolution. Learn more on how Sora is animating our still image stories, the serious business of AI in video game worlds, and the intense rivalry heating up between OpenAI and Google. Mentions Sora - Text-to-video model launched by OpenAI. (https://openai.com/sora) OpenAI - The organization behind the development of AI models like Sora and GPT-4. (https://www.openai.com/) Sam Altman - CEO of OpenAI involved in the launch of Sora. (https://www.ycombinator.com/people/sam) Google Gemini 1.5 - A model developed by Google with capabilities in text, audio, and video. (https://gemini.google.com/advanced) GPT-4 - The fourth iteration of the Generative Pre-trained Transformer model by OpenAI. (https://openai.com/gpt-4) Time Stamps: 00:00 Sam strategically times releases to upstage Google. 04:58 Multiple videos watched, 30-50 pages long. Easter eggs, OpenAI mention, Sam Altman backstory. 07:47 A new model is better than GPT-4. 12:55 Will Smith spaghetti meme evolved rapidly in Tokyo. 15:39 Model Sora can animate still images, creating narratives. 18:30 Stock videographer sites may be obsolete for marketing. 20:54 YouTube is the future of multimedia content. 26:20 Gemini Pro unlocks YouTube as a search engine. 29:32 OpenAI: large company doing incredible work efficiently. 31:43 AI developments promise exciting content for the year. Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
How to Copy Red Bull's $16 Billion Marketing Strategy in 4 Simple Steps
15-02-2024
How to Copy Red Bull's $16 Billion Marketing Strategy in 4 Simple Steps
What can we learn from Red Bull's $16 billion marketing strategy? The story is a case study in revolutionary marketing tactics and full of practical use cases for any marketer. Kipp dives deep on Red Bull founder Dietrich Mateschitz's marketing genius. He who transformed the energy drink industry through counterintuitive marketing plays and brand ownership approaches. It’s the incredible journey of how Dietrich redefined marketing and provides exclusive insights into the genius behind Red Bull's success.  Get ready to uncover the secrets of Red Bull's groundbreaking marketing strategy, the art of differentiation, the power of owned media, and the importance of playing by your own rules. Mentions Founders podcast episode about Dietrich Mateschitz: http://tinyurl.com/tdfyzbw5 “Be different, different for the sake of it in everything.” - James Dyson Edward Bernays - Father of modern public relations: http://tinyurl.com/4udmymtm Charlie Munger’s “surf” metaphor: http://tinyurl.com/bdefa4dk Tim Stamps: 00:00 Red Bull took unconventional approach to marketing. 03:57 Discovering Japanese billionaire's energy drink business venture. 07:48 Innovative marketing strategy and intentional vagueness. 12:04 Unconventional marketing tactics and dedication to marketing. 14:44 Bold investments secured massive free TV distribution. 17:53 Media and advertising approach lands in unexplored market. 22:01 Red Bull's principles: be different, owned media. 23:15 Media events over advertising, leverage existing platforms. Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support.
6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt
13-02-2024
6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt
Ep 199 Solving practical marketing questions by real marketers. Kipp and guest host Dave Gerhardt (Founder/CEO Exit Five) dive into the real marketing issues faced by those who work in the space. Learn more on the difference between playing in an existing category and disrupting an existing category, converting a dormant audience into an active audience, referral programs that work, and more. Mentions Exit Five https://www.exitfive.com/ Event Vesta https://eventvesta.com/ Paramark https://paramark.com/ MongoDB https://www.mongodb.com/ Videodeck https://www.videodeck.co/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Storytelling 101: How To Keep Them Hooked (#198)
08-02-2024
Storytelling 101: How To Keep Them Hooked (#198)
Why is storytelling one of the most powerful and important aspects of marketing? Kipp dives into the great story arcs and story archetypes. Learn more on the best examples of brand storytelling, and the framework that instantly makes your marketing storytelling better. Storytelling is leverage, because the best information doesn't win, the best story wins. Mentions “Same as Ever: A Guide to What Never Changes” https://sites.prh.com/morganhousel “Sapiens: A Brief History of Humankind” https://www.ynharari.com/book/sapiens-2/  Kurt Vonnegut https://www.youtube.com/watch?v=oP3c1h8v2ZQ Patagonia https://www.patagonia.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Why Netflix, YouTube & Spotify Bailed On Apple Vision Pro
25-01-2024
Why Netflix, YouTube & Spotify Bailed On Apple Vision Pro
Is the Apple Vision Pro the next big Apple product? Could it be the next iPhone? Kipp dives into Apple's marketing strategy for the Vision Pro and the early user feedback. Learn more about the Apple Vision Pro and its significance for businesses and consumers. Kip analyzes the product marketing video and talks about the revolutionary features of Apple Vision Pro and the parallels it shares with the iconic launch of the first iPhone. Mentions Apple Vision Pro https://www.apple.com/apple-vision-pro/ Steve Jobs introducing the iPhone https://www.youtube.com/watch?v=x7qPAY9JqE4 Netflix https://www.netflix.com/ YouTube https://www.youtube.com/ Spotify https://open.spotify.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Tools & Strategies You MUST Use To Survive The 2024 AI Revolution
23-01-2024
Tools & Strategies You MUST Use To Survive The 2024 AI Revolution
What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out? Kipp and Kieran are joined by Nicholas Holland (Hubspot, GM Marketing Hub) to dive into how AI has grown and how it will evolve further as a tool for marketers. Learn more on how you can utilize the changing technology, fine tune the technology for your marketing needs,  and how you can build new muscle in the AI/marketing space.  Mentions ChatGPT https://chat.openai.com/ Apple https://www.apple.com/ Descript https://www.descript.com/ Runway https://runwayml.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
The 5 Marketing Mistakes You Need To Avoid In 2024
18-01-2024
The 5 Marketing Mistakes You Need To Avoid In 2024
Want to know which marketing missteps you need to watch out for in 2024?  Kipp and Kieran are giving you the quintessential guide to escaping marketing blunders. Kipp and Kieran dive into the core strategy skills you need to evaluate any marketing decision you have to make.  Learn more on how Red Bull was founded on passionate marketing, and why simplicity and repetition are keys to spreading awareness.  Topics covered: How not to be average. Apathy is the worst outcome of marketing. Don’t undervalue your customers as a marketer. Simply your story and repeat it. Make sure you are having fun. Mentions Red Bull: https://www.redbull.com/ AMI Paris: https://www.amiparis.com/us/ Shane Parrish’s “Clear Thinking”: https://fs.blog/clear/ Founders podcast: https://podcasts.apple.com/us/podcast/founders/id1141877104 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.