In this episode of On Record PR, Gina Rubel goes on record with Matthew Krayton, the founder of Publitics, to discuss how to craft effective political messaging in a polarized environment.

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Publitics is a public affairs, political PR and strategy consultancy which provides counsel to campaigns, candidates, elected officials, executives, founders, organizations, and brands. Most recently, Matt worked with Biden For President on special projects, including having helped create the viral "We Just Did” hat and collateral for endorsements, including NBA star Ben Simmons. His work on the campaign was recognized with the Campaigns and Elections magazine Stanley F Reed Award.

Matt is an adjunct professor in Centenary University's business department teaching in their first-of-its-kind social media program. Prior to founding Publitics, Matt worked at Fairleigh Dickinson University's PublicMind Poll. He later taught freshman seminars for political science students, and Law in the Liberal Arts program as an adjunct instructor.