Episode 111 - Connection Codes, Communication, and Storytelling in STEM with Mark Bayer

Unpolished MBA

Apr 18 2024 • 57 mins

In this episode, Mark Bayer of Bayer Strategic Consulting, who specializes in teaching scientists and engineers effective communication and storytelling to amplify their career growth beyond academia, discusses the challenges that scientists face when transitioning from academic.

Mark shares insights on establishing genuine connections, the impact of non-verbal communication, and navigating social interactions within professional settings.

He highlights his strategic approaches to both interpersonal communication and broader public discourse, particularly concerning misinformation.

The discussion also covers the importance of empathy in communication, the role of emotional intelligence, and the practical aspects of engaging with policymakers and stakeholders.

Key Takeaways

  • The Importance of Storytelling: Storytelling in scientific communication helps make complex information relatable and engaging to non-specialists.
  • Combatting Misinformation: Empathy and understanding the emotional basis of misinformation are critical for effective public communication.
  • Non-Verbal Communication Skills: These are essential in establishing trust and rapport, which facilitate better personal and professional relationships.
  • Professional Growth Through Communication: Effective communication skills are crucial for scientists and engineers to transcend the limitations of technical jargon and demonstrate their broader societal value.

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Follow Mark Bayer

LinkedIn: https://www.linkedin.com/in/markdanielbayer/

Company - Bayer Strategic Consulting: https://bayerstrategic.com/

Resources Mentioned During The Episode:

  • Book - “How to Know a Person” by David Brooks, exploring deeper personal connections. Amazon Link
  • Book - "Influence: The Psychology of Persuasion" by Robert B. Cialdini Amazon Link
  • Mark’s Podcast: "When Science Speaks" Podcast Link – This platform shares insights on communication in non-academic careers for scientists and engineers.
  • Complimentary Infographic on Effective Storytelling “Five Secrets to Connecting Through Captivating Storytelling,” available for listeners to enhance their communication strategies.

Follow Monique Mills

LinkedIn: https://www.linkedin.com/in/moniquemills/

Bio Website: https://moniquemills.biz/

TPM Focus - Revenue-Focused Strategy for Startups and SMBs: https://tpmfocus.com/

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