How to Make Products That Stick (With PepsiCo's Chief Design Officer)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

16-04-2024 • 54 mins

With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.

It sounds a bit cliché, doesn't it?


That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did.


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