In the world of hyped up social media, clickbaiting, viral content and playing to algorithms, many people gain popularity through inaccurate information and blatant lies.

Misinformation and misleading content is rife on social media, but as real estate agents, we have to remember that people listen to us and trust us as resources and advisors. The last thing we want is to become known for misleading content or for a client to take action based on misinformation

How do we deal with misinformation, can we use it to grow our social media following without breaking the rules? In this episode, we talk about how to navigate the crazy world of online content, fake news, clickbaiting and misleading information.

You’ll also learn

• Why we shouldn’t sacrifice facts for views

• If courting controversy a good social media strategy

• The best places to post our content

• The difference between misinformation and information lacking context

• How to create engagement without being unethical

• Verify before you post

• How to ignore the noise and focus

• Where to source reliable information and factual data

Want to build passive income just by selling homes and building your real estate career? Reach out to Greg to grab a time to chat. Text 925-915-1978 or visit https://calendly.com/mcdaniel-44.

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Resources + Links

https://mortgagecurrentcy.com/

https://www.inman.com/

https://www.housingwire.com/

https://realtytimes.com/