Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Greg McDaniel & Matt Johnson - Learn How To Blend High-Tech & High-Touch Re

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored shows you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents and influencers like Jeff Cohn, Lars Hedenborg, Greg Harrelson, Jeff Latham, Aaron Wittenstein, James Rembert, Nick Sakkis, Marki Lemons-Ryhal and many more. You’ll learn how to use social media to attract ideal clients, build your personal brand online, use prospecting systems and scripts to sell 500 homes/yr, bring homes to market & actually get them sold, run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" and a Bay area Realtor, and Matt Johnson, agency owner, podcaster and author of MicroFamous. read less
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A technology and AI masterclass: How to leverage it for your benefit
Today
A technology and AI masterclass: How to leverage it for your benefit
Ai is here and it’s changing our lives and the real estate industry. The opportunities that AI is bringing are astronomical but we have to know how to harness it to benefit us and help our businesses grow.   What do we look out for when using AI? Are there legal ramifications involved when using AI? How do we implement AI into our businesses?   In this episode renowned real estate educator, keynote speaker and host of Social Selling Made Simple, Marki Lemons-Ryhal joins us to talk about marketing, leveraging AI for businesses and some of the technology and tools that can help us take our businesses to the next level. Things You’ll Learn in This Episode  Exercising caution when using AI Training AI systems by yourself Prompts and words that sell Money making opportunities with AI How to leverage AI to take care of the industry   Guest Bio   A proud Chicago native and fifth-generation entrepreneur, Marki Lemons-Ryhal is a renowned real estate educator and keynote speaker specializing in social media training for brokers, banks, and title companies. Over the last 16 years, Ryhal, the founder of ReMarkiTable, LLC, has taught more than 500,000 students and written more than 100 classes approved for continuing education.   After earning her Master's degree in business administration and teaching hotel and restaurant management courses on a collegiate level, Ryhal made a move to real estate, becoming a loan originator in 1999 and opening up her discount real estate brokerage three years later.   In 2007, she became an expert in foreclosure and short sales in anticipation of the market crash. "I have the ability to interpret trends and pivot my business quickly," says Ryhal. "Today, I'm pivoting my business yet again in the world of real estate due to COVID-19."   As an international best selling author, Marki Lemons-Ryhal is dedicated to all things real estate. If you want to succeed in real estate and build a sustainable, successful real estate business, browse Marki’s publications created specifically with the real estate professional in mind.   Visit https://www.markilemons.com/  Find Marki on Instagram @markilemons Listen to Marki’s podcast Social Selling Made Simple on Apple     Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
A technology and AI masterclass: How to leverage it for your benefit
Today
A technology and AI masterclass: How to leverage it for your benefit
Ai is here and it’s changing our lives and the real estate industry. The opportunities that AI is bringing are astronomical but we have to know how to harness it to benefit us and help our businesses grow.   What do we look out for when using AI? Are there legal ramifications involved when using AI? How do we implement AI into our businesses?   In this episode renowned real estate educator, keynote speaker and host of Social Selling Made Simple, Marki Lemons-Ryhal joins us to talk about marketing, leveraging AI for businesses and some of the technology and tools that can help us take our businesses to the next level. Things You’ll Learn in This Episode  Exercising caution when using AI Training AI systems by yourself Prompts and words that sell Money making opportunities with AI How to leverage AI to take care of the industry   Guest Bio   A proud Chicago native and fifth-generation entrepreneur, Marki Lemons-Ryhal is a renowned real estate educator and keynote speaker specializing in social media training for brokers, banks, and title companies. Over the last 16 years, Ryhal, the founder of ReMarkiTable, LLC, has taught more than 500,000 students and written more than 100 classes approved for continuing education.   After earning her Master's degree in business administration and teaching hotel and restaurant management courses on a collegiate level, Ryhal made a move to real estate, becoming a loan originator in 1999 and opening up her discount real estate brokerage three years later.   In 2007, she became an expert in foreclosure and short sales in anticipation of the market crash. "I have the ability to interpret trends and pivot my business quickly," says Ryhal. "Today, I'm pivoting my business yet again in the world of real estate due to COVID-19."   As an international best selling author, Marki Lemons-Ryhal is dedicated to all things real estate. If you want to succeed in real estate and build a sustainable, successful real estate business, browse Marki’s publications created specifically with the real estate professional in mind.   Visit https://www.markilemons.com/  Find Marki on Instagram @markilemons Listen to Marki’s podcast Social Selling Made Simple on Apple     Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
How to market your business to a hyper niche audience in 2023 w/ Coach Kyle Draper
1w ago
How to market your business to a hyper niche audience in 2023 w/ Coach Kyle Draper
Building businesses in a niche audience can seem like a difficult step to take, but doing so will prove to be extremely worthwhile if done properly.    How do we niche down in 2023? What are some of the benefits of doing so? How do we market our businesses to a niche audience?   In this episode, social media expert Coach Kyle Draper joins us to discuss niche businesses and how to stand out in your market.  You’ll also discussed;  Showcasing your humanity; it's not always about business. Viewercount and social media How to be more visible to your clientbase Investing in both long and short form video content Tips and tools for video content   Guest Bio Coach Kyle Draper is a social media expert that helps Realtors, Lenders, and Entrepreneurs grow their business organically without spending money buying leads.   Kyle prides himself on keeping it simple and helping even the most “tech-challenged” Realtor experience their lightbulb moment. He is passionate about empowering Realtors to discover and leverage their personal stories and experiences to attract people like them.    Kyle has helped Realtors attract millions of dollars in buyers and sellers without spending a dime and often without even having to mention real estate.   Visit https://www.kyledraper.com/  Find Kyle on Instagram @coachkyledraper Find Kyle on LinkedIn @Coach Kyle Draper
How to successfully extract the most value out of your database w/ John Buoninfante
16-03-2023
How to successfully extract the most value out of your database w/ John Buoninfante
A database is pointless if we don’t know how to use it properly. Databases contain valuable information that can determine how successful you are depending on how you use it.   How do we get to know the people in our database? Is there a systematic approach for a database that we can use to build and maintain relationships with our clients?   In this episode, experienced real estate associate broker, John Buoninfante joins us to talk about strategies to dominate your database, how to help your clients achieve what they want and how to engage with the people in your database in a meaningful way.   You’ll also learn; Being consistent and compassionate with following up with your clients How to be proactive on social media The importance of building trust with clients What it takes to get to know who is in your database   Guest Bio   John Buoninfante is an experienced real estate associate broker and has been licensed since 2000. John was the Principle Broker/Owner of Living Stone Realty in 2003. Currently, John is a Real Estate associate broker at Keller Williams NY Realty in White Plains NY. John specializes in listing and selling residential and investment real estate in a broad number of price ranges in many areas of Westchester County, Putnam County, and the Northeast Bronx. He is a graduate of Iona College with a degree in Finance and holds a professional degree as a GIA Diamond Gemologist. John Buoninfante’s educational background, and diamond dealing experience has made him a fierce negotiator in the real estate industry while providing outstanding customer service.   John is dedicated to his career and his clients as a Real Estate Professional with Keller Williams NY Realty. He utilizes world-class strategies that help his clients get the best value, in the clients desired time, with the least amount of hassle . With his background in finance, John is able to provide his clients with accurate market information by analyzing current real estate market trends and systematically market properties to gain maximum exposure for his clients.   Visit https://www.johnnewyorkrealtor.com/  Find John on Instagram @john.buoninfante
How to Stay on Top of Your Prospecting Game w/ Curtis Fenn
09-03-2023
How to Stay on Top of Your Prospecting Game w/ Curtis Fenn
Despite going through a pandemic and dealing with new regulations, we have more connection than ever before. Agents are going back to prospecting and are finding more success in cold-calling.   Why are we seeing a higher connection rate in the market from agent to consumer? How is cold-calling becoming easier?    In this episode, we are joined by the CMO of REDX Real Estate, Curtis Fenn, to discuss the future of cold-calling and how REDX is changing the prospecting game. You’ll also learn;  Where cold calling is headed. How to facilitate agent conversation. Marketing your listings with social media The many innovations of REDX   Guest Bio   Curtis Fenn is the CMO of REDX Real Estate, a software company that provides real estate agents with the highest quality homeowner lead data. An industry veteran of 16 years, Curtis is passionate about helping others make their mark through technology solutions that simplify the business.    Visit https://www.theredx.com/   Find Curtis on LinkedIn @Curtis Fenn
Why Health and Wellness Play a Huge Role in Your Business w/ Gayle Zientek
02-03-2023
Why Health and Wellness Play a Huge Role in Your Business w/ Gayle Zientek
For a lot of people, it can be difficult to find a balance between work and wellness that is beneficial and not detrimental. When we focus on our businesses, it can be very easy to lose sight of our health.    How does health and wellness impact our businesses? Why are relationships important for our wellbeing and how can it also help our businesses?   In this episode, entrepreneur, coach, and Realtor at eXp Gayle Zientek joins us to discuss why it's so important to focus on relationships, health and wellness and how knowing exactly what you want can help you stay consistent in your journey to reaching your goals. You’ll also learn; Why consistency is key The power of future forecasting Fear and overcoming it one step at a time Health and wellness in your business The power of manifestation   Guest Bio Gayle Zientek is an entrepreneur, coach, and Realtor at eXp. Gayle has been a successful Real Estate agent for 18 years and now lives life on the road in a motorhome nicknamed FLO (Freedom, Love and Opportunity).   Gayle is the manager at Send Out Cards, an online contact management system that reminds you when birthdays and anniversaries are coming.   Find Gayle on Facebook @Gayle Zientek Find Gayle on Instagram @gaylezsoc Find Gayle on LinkedIn @Gayle Zientek
How to turn your own super power coffee hour into goodwill for your community
23-02-2023
How to turn your own super power coffee hour into goodwill for your community
With so much going on around us, it can be difficult to find the time and focus to grow and maintain relationships and to have meaningful conversations. Relationships without trust are meaningless and there is a lot of trust involved when it comes to real estate.   How do we dig deeper into interpersonal relationships and the conversations we have with people? Can these conversations help us and our businesses? How can we serve our people by simply speaking to them?   In this episode, we talk about what it takes to build and nurture relationships and why you should ground yourself in your local environment.   You’ll also learn;  The importance of reconnecting with people How to increase the likelihood of deals Why it’s important to pay it forward How to show up and serve your community
How to supercharge your business with AI: Here's what you need to know
16-02-2023
How to supercharge your business with AI: Here's what you need to know
Technology and AI is evolving by the second and becoming more popular so it’s important to know where AI is going, how it’s influencing our lives, and how to incorporate it into our real estate businesses.   How can we practically use AI to expand our businesses? How do we choose what’s right for us when it comes to technology and AI?   In this episode, founder of DigitalNatives Inc & The Zillow Killer™ James Rembert returns to discuss everything you need to know about AI, where AI and technology is headed and how to use it to supercharge your business.   You’ll also learn;  The evolution of technology and AI How technology enhances communications How a lack of self identity can impact your business How to narrow your focus when it comes to technology and AI   Guest Bio   James Rembert, founder of DigitalNatives Inc & The Zillow Killer™ brand. is a talented designer and trained marketing strategist who began his journey as a licensed Realtor® in New Jersey.    His natural transition to marketing and advertising was birthed out of the misleading and confusing information offered to the real estate industry. That made it difficult for Realtors to generate quality leads for their real estate business.    While setting out to solve the puzzle of lead generation for his own business, James was able to change the landscape of the real estate marketing industry by not only making lead generation easier to understand but also making it accessible. Since then, James has built a thriving boutique advertising agency in Philadelphia that exclusively services the real estate industry with accounts nationwide. His marketing team now manages over 200+ real estate teams and brokerage Facebook accounts all across the country.   Aligning with his core belief to help others achieve their goals, he created the wildly successful online coaching course HyperLocal Domination®. There he teaches real estate professionals step by step how to generate their own real estate leads as well as how to start their own real estate focused marketing agency from the ground up. James is truly experiencing a full circle moment and considers it a privilege to openly share with others his personal journey with the hopes it will encourage others to create their own.   Find James on Instagram @zillowkiller  Find James on LinkedIn @James N. Rembert  Visit https://www.jamesrembert.com/
How to Separate Your Net Worth From Your Self-Worth
09-02-2023
How to Separate Your Net Worth From Your Self-Worth
A lot of people are currently seeing a downturn in income in the early stages of 2023. When our income drops, very often our self-esteem follows, and it can impact the plans and goals we have for ourselves and our businesses.    Why does our income affect the way we see ourselves? Why is it so important to detach what we earn from who we are?    In this episode we talk about how net worth can affect how to see the value that we bring to the table and how to push ourselves to the next level.   You’ll also learn;  How to put power back into your life Focusing on what really matters How income affects your mentality How to put intention behind thought
How to stay on top of the credit game in 2023 w/ Alisa Glutz
02-02-2023
How to stay on top of the credit game in 2023 w/ Alisa Glutz
As we ease into 2023, we are beginning to see more agents and LO’s working together to become more resourceful for their clients. They are focusing on what’s possible and the opportunities that are available so that they can serve better.   When it comes to mortgages as a real estate agent, how do we surround ourselves with people that are in tune with us and can help us serve? How do we encourage our clients to not give up? How do we reduce debt ratio and increase credit scores?   In this episode, Author and Founder of Color My Credit Alisa Glutz joins us to discuss credit in 2023, the things that people should put into their businesses and the do’s and don'ts of real estate, mortgage and marketing. You’ll also learn  Practical optimismWhy authenticity is critical TikTok and marketingHow to help your clients not give up on buying a home   Guest Bio   Born and raised in Arizona, Alisa is also a proud graduate of Arizona State University. After a successful beginning to her career working in Hollywood as an Executive for HBO and a Producer on ABC's Politically Incorrect with Bill Maher, Alisa decided to return to her native Arizona where she became committed to helping her community realize the dream of home ownership and understand their true credit potential.   Find Alisa on LinkedIn @Alisa Glutz Find Alisa on TikTok @colourmycredit Find Colour My Credit on Instagram @colourmycredit  Visit https://www.glutzgroup.com/ Visit https://colormycredit.com/
How Gene Volpe & His Team Are Killing It in Lead Generation
26-01-2023
How Gene Volpe & His Team Are Killing It in Lead Generation
The starting point of building a business and being your own boss is a difficult part in the journey to running your own company. Doubt and fear can cloud our minds and stop us from reaching our potential but once the first leap is taken, a big part of the battle is already won.   How do we take the first step from leaving our cubicle and getting into our own free space? How can we stay protected but still be visible in marketing when starting and growing our businesses?   In this episode, Gene Volpe talks about his journey into real estate and marketing,  how agents can benefit from tech in 2023 and how his team kills the lead generation game. Things You’ll Learn in This Episode    Protecting your dataBecoming an expert in your spaceHow to go from where you are to where you want to beHow to get people talking with unexpected questions
The real estate marketing playbook: How to get ahead of the game in 2023
19-01-2023
The real estate marketing playbook: How to get ahead of the game in 2023
As we head on into 2023 and make changes within our businesses, it’s important to think about what we can do to stay ahead of the real estate game and ensure that we don’t run into the same problems as the past year.   What can we do to stand out in 2023? How can we use technology and AI to multiply our time and effort this year? What can we do to show up and serve other people in the industry?   In this episode, the roundtable joins me to talk about things you should be doing in 2023, what’s going to make you stand out as a real estate agent, and how we can use the technology at our fingertips to grow our businesses and relationships.   You’ll also learn;  Where AI and ChatGPT are headedActionable marketing strategiesWhy you should work on strengthening existing relationships in your circleDiversifying your income   Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
How REU will bring valuable content to you in 2023: REU's new angle
12-01-2023
How REU will bring valuable content to you in 2023: REU's new angle
As we step into the new year, many people have resolutions and changes they would like to make for 2023 and the same goes for this podcast! We are going back to our roots, and will be bringing new and different content in new formats to aid the shift in this show.    2023 is going to be packed with new and exciting things, but the show is still committed to bringing you tools to help your business move forward.   In this episode, we talk about our plan for the podcast in 2023, how we plan to bring news related to the industry to you and the real estate professionals that you can learn from.   You’ll also learn;  Practical and tactical servicesHow condensing your message will grow your successActionable information for real estate
Content creation coach: how to use ChatGPT as the foundation for your content
05-01-2023
Content creation coach: how to use ChatGPT as the foundation for your content
It is obvious that technology and AI can save us time, effort and money. There are immense opportunities that technology and AI bring, and the ever-changing industry means there are more opportunities than ever to get started.    What exactly can technology and AI do for us? What are some of the pros and cons when it comes to using AI such as ChatGPT? How can we use ChatGPT as a tool for growth and a coach for content creation?   In this episode, we continue our discussion around ChatGPT, how to use it as a base for content creation and we also talk about the endless possibilities of technology and AI.    You’ll also learn;  Adapting technology to your businessIf technology and AI make higher education obsoleteHow to reach the bilingual marketTechnology as tool vs. a weapon
3 things you need to know about #chatGPT and what it means for your 2023 lead gen!!
29-12-2022
3 things you need to know about #chatGPT and what it means for your 2023 lead gen!!
Technology and AI is revolutionizing the world and the way we do things, including lead generation. Utilizing technology and tools such as ChatGPT can help us get ahead of our competition, we just need to be willing to start!   What exactly is ChatGPT and how is it changing the real estate space? How can we use it as a lead magnet for potential sales and to operate at a higher level?   In this episode, we shed some light on AI and how it’s changing the game as we know it. We also talk about how ChatGPT is transforming the world of content creation and changing the way we work.   Things You’ll Learn in This Episode    Understanding AI to extract value from itCreating unique content within seconds with ChatGPTGetting your time back and being more effectiveThe endless possibilities and actionable answers from technology and AI.
Getting started with land acquisition: how to make more by doing less w/Victor Reynolds
22-12-2022
Getting started with land acquisition: how to make more by doing less w/Victor Reynolds
Land acquisition is a simple way to grow our businesses and make more money but not many people are doing it. It’s a great way to make more while doing less, PLUS you’ll never have to deal with pesky tenants, termites or toilets.    Where do we start with land acquisition? What do we look for when investing in land?   In this episode, founder of Land Investing for Professional Millennials, Victor Reynolds joins us to discuss land acquisition, the do’s and don’ts of it and some of the things to look out for when getting started.   Things You’ll Learn in This Episode    How to look for prospectsWhy do people plan to build but don'tUnderstanding the demographics of the location of potential land acquisition.
Building your personal branding: how to go from consumer to creator
21-12-2022
Building your personal branding: how to go from consumer to creator
In an age where there are endless opportunities for marketing, it’s important to build personal branding. Personal branding can play a significant role in growing your business if it’s done right.   How do we build a personal brand, and how do we get it out there? Why should our content coincide with our personal brand?   In this episode the roundtable discusses the personal branding, why it matters and how to use it to expand your business.    Things You’ll Learn in This Episode  How to go from consumer to creatorVideo hacks for personal branding effortsHow to get your personal brand out there
Lead generation simplified: How to do more with less with your database
14-12-2022
Lead generation simplified: How to do more with less with your database
Database plays a pivotal role in a successful real estate business, but many agents don’t see the value in it, and fail to extract its true worth. We should be treating our databases as an asset.   How do we get more out of a database? How can we build a database if we don’t already have one?   In this episode, we are joined by the founder of Likely.AI Brad McDaniel who shares insight on why a database is an asset, how Likely.AI can help your database and how to use it as a better way to do business.   Things You’ll Learn in This Episode;  How to get more from your databaseTreating your database like an assetWhat to do with data once you have it     Guest Bio Brad McDaniel is the founder of Likely.AI—a company that uses machine learning and predictive analytics with incredible accuracy to help real estate agents find the leads in their market who are most likely to move. His tools and strategies are game changers that can give agents a significant and much-needed edge against the megabrokers.    Visit https://likely.ai/ Visit https://likely.ai/refresh/prelaunch  Find Brad on LinkedIn @Brad McDaniel Find Brad on Twitter @AgileBrad
Many Agents Are Stuck in a Rut: How to Get Out of It w/Ryan Smith
08-12-2022
Many Agents Are Stuck in a Rut: How to Get Out of It w/Ryan Smith
As the market shifts, many agents are finding themselves in a rut. With everything going on, it’s only natural that agents feel like they’ve been knocked down and are struggling to get back up.   What can we do to ensure that when we do fall, we can get back up? How does social media marketing help us get out of the rut that so many agents find themselves in?    In this episode, Visionary & head harmer at Launch Your Farm, Ryan Smith shares insight on launching your farm, how to leverage social media videos and what we can do to ensure that we get back up whenever we’re knocked down.   Things You’ll Learn in This Episode    How to stack strategiesGoing from hypothetical to realisticVideos from a community ambassador perspectiveHow to focus on action rather than outcome. How to handle rejection
Technology and AI: Why you shouldn't be afraid to partner with it
01-12-2022
Technology and AI: Why you shouldn't be afraid to partner with it
Although we are in the era where technology is king, many people aren’t taking full advantage of what it has to offer. Agents are afraid of partnering with technology and artificial intelligence because of a fearful mindset.    What is artificial intelligence and how can we use it to make ourselves more efficient? Can technology actually help us to save time and money?   In this episode, the roundtable is joined by the founder of Likely.AI Brad McDaniel to discuss how technology and AI can actually help us grow, why we should partner with technology and how to extract the most value out of it.   Things You’ll Learn in This Episode    The value of your databaseHow to get involved in your sphereThe importance of specific video messages.How to consolidate your data with Likely.AI
There's no excuse for not marketing: how to upskill before the shift
25-11-2022
There's no excuse for not marketing: how to upskill before the shift
As we draw closer to the end of the year, the market change is becoming more apparent. People are beginning to panic, when what we really should be doing is taking advantage of the slow market to upskill our marketing and business strategies.   What is transparent marketing? When is the right time to start marketing? Why should we be unafraid to be different when it comes to our marketing strategies?   In this episode, we talk about the impact of the shifting market on marketing strategies and why you should pick up a new skill during a slow market.   You’ll also learn; How to get out of your marketing comfort zoneThe power of doing something differentWhy it’s vital to build a brand Marketing strategies for the holiday season